Hey there Chayan hey Rajat how are you I’m doing great man so finally I have uh pushed the record button so we won’t lose this interview just a quick message for the viewers man first we went you know the internet went down halfway through the interview then the second round I forgot to push the record button but hey if people think that some of the answers are practiced, they may be
Right because we’ve already done this okay let me start uh let me start real quick for the sake of the recording so you know so basically you know Chayan many people in the community already know you because you’ve been on some of the calls and then some of the people who may not be uh part of the launch program or something have also been on my webinars and I play
Can you introduce yourself like just give us a background of your you know of your past career before you did your Startup and how was your journey up till the point where you decided that I need to work for myself sure uh so as I would say like I’ve started my journey around you know 2008 or early 2009 where I’ve worked with so many around four digital marketing companies
Where those include the software development and the web development and some of the pure services companies where you know I have I give my I know to give it my best but you know I have learned a lot of things you know in terms of technology in terms of marketing and uh how we can you know to market the product in the market and but so far uh if I say so my experience or my journey with this my previous organized uh
Are with the very ups and downs you know where I couldn’t cut that kind of success in terms of my growth as I have personally you know gained a lot of knowledge in terms of the technical knowledge and marketing which I have gained a lot and I’ve got a good growth amount of growth but when I talk about financial yeah I’m still lagging behind I was thinking taking the height on that because uh some of you know the previous organizations uh had to
Stop services in the market or maybe they’ve got shut down and if I talk about my you know the last employer where I almost work for six years you know where I have done each and every aspect of the marketing and help their customers where they can achieve uh that their goals and the results and the revenue in the market so I held them but I couldn’t you know
Actually, grow me in financially so when I met you know as we have been working with you know from four or five years and uh when I saw you know your work yourself, you’re working on the healthcare products uh so far and one deal you know size was around five lakhs so that that got me the interest of you know how you do it and I know how do you do it to get the customers and how to do
You deliver the product and the way you where you know looking after the business that got me the interest in that and yeah that that moment I thought you know I could actually do the same you know I can come into the market and you know do the stuff in the market you know I can do my own Startup so you were like Abhishek Bachchan in guru you said if my leads can generate
This guy five likes why don’t I work for myself yeah yes okay great let me just quickly read up the next question so now um of course so that was your journey till the point you decided that you I need to work for myself but this is not working out in a job but when you do make the jump or at the time that you’re deciding to make the jump there are definitely some barriers
Or something that you know success is never smooth right so definitely there is some past that brings us motivated it makes us motivated to do the thing but once you make the jump it’s never easy so were there any challenges whether they were maybe economic challenges psychological or whatever the thing that goes on in the mind the main battle is in the mind the metal has to be one in the mind before the battle can be one on
The ground so can you talk about some of the things that were going on in your mind did you ever think about failure what happens if you fail if you aren’t able to make it what did you have a plan b in place or something how did that whole thing work sure uh so like and I’ll tell you about it in today’s market it is not good enough to be in a good enough to get a job but you also need to showcase it properly and I actually eventually did
In my previous employees you know I was a top performing employee and the all my uh previous employers you know I thought I would award only on the people that’s it because I had never been recognized you know as you know where I can grow financially which I couldn’t uh so far so uh the barrier which I had is because I had no bank I know background where I can I have a lot of money and putting under my background when I can expand on my
Startup so that’s the thing which you know I was scared of you know I don’t have a backup with me and uh I was not sure how I do that but yeah I think when I when I joined you I you know I read your show you saw your videos out of it when you helped me to understand the market concepts and then marketing obviously yeah I have been learning digital marketing from a long time but I didn’t know how to put it in the right format and how to
Present it in the market so that you know I could have generated the revenue itself so yeah when you show me those tricks which I have been I’m using right now uh which has helped me a lot in order to gain customers in the market so real quick thank you first of all for uh appreciating me it feels uh you know I appreciate being appreciated it feels
Good you know when people when I would like to bring other people on the journey and then we are doing this journey together with you so if you uh you know make me a part of it I’m very blessed but uh I just want to bring this is not meant for kind of self-praise or anything because one day on this planet Rajat Sinha and Chayan will not exist but I hope that Startup Frat and the concepts will exist so can you point to
Maybe one or two of the concepts that I have based the Startup Frat model on that you think that those concepts are solid maybe they’ve helped you and they can also help other people so what are those concepts that you think would probably help uh firstly I guess uh if I talk about concepts and then you know you need to come out from your comfort zone
Because you know you need to do you know it’s like you need to change your psychological mindset you know whether you can do it or not I think the first thing is the main thing where you need to decide whether what you want to do in your life you know if you want to really want to start then you need to you know to break your to your comfort zone and you know to come out from that comfort zone and change your mindset, okay you would be able to do it
Or not so that’s the main factor uh that which I’ve learned so far and secondary you know your expertise you know that I know let’s say digital marketing is my experience and SEO is my expert so if I know that I can definitely I can help customers uh working with the within organizations why can’t I help customers working my for my own so yeah I think these are the two main
Factors which I thought you know I could actually do it okay that’s great so let’s talk about I marketing army you mentioned in bits and pieces that you keep your customer interest predominant and all that but what exactly are your services are there any other players do you have any other competition in the market and then if there is any competition what helps I marketing army you know kind of dominate or probably
Succeed in the market in spite of competition or whatever I don’t know the landscape if you can talk about it yes sure so basically what we do is we do the complete you know uh digital marketing offerings we have where we build websites we build a bit of the designing right we do the SEO we do the Swedish campaigns whenever based on the requirements of the clients so how we work is you know we first gather the requirement from the customers and I
Understand you know basically what are their needs what they are looking for if they just want to drive traffic we help them to drive traffic if the customer is you know really looking out for leads we only focus on the generating leads for them because you know we know the pain point of the customers you know you know how they are suffering in the market and what they want to achieve so we only work on those points you know we are very goal
Oriented okay whatever is your in our goal will help you achieve that so basically, I can say in a few words like we are a complete technology marketing setup like you know only for the revenue growth amazing stuff man amazing stuff so if there were any message from your site so okay so we’ve spoken about I marketing army’s spoken about some other yeah I just forgot to
Mention one more thing you know I have may have you know mentioned this earlier but uh while sitting I know over here and when I was discussing with you I have just acquired one more customer which is retainer customers again from the Uk market you just got that email yeah just now [Laughter] so do I get a commission out of it because yeah absolutely
Absolutely let me ask a personal question yeah whatever happened to your website do you have you built your website finally what is it because I remember you didn’t have I mean you were still building your website I’m still building it I know we I’m a technology you know uh background which I have but I should have the website but with you with the help of yours Instamojo marketing stuff
I think I’m able to generate you know six figures income now and I just gave you the news you know I just got the confirmation email from a prospect which is from London UK and he’s ready to start from uh Monday itself so I guess yeah I’m going to build a website soon it’s going to be ready in a couple of days or maybe next week yeah seriously you did get a customer I cannot believe this no the viewers are
Gonna think man we are making this stuff up man I think you’re making this stuff I can I can show you the invoice if you want no but for the um for the benefit of the viewers maybe you can come on one of the team calls man you’re never on the team calls and all that which is fine you have a big business, yeah maybe you can come and just say that that was not
A bs story but let me quickly ask so you are it’s okay if I built my business before my website was built because I’m not a website guy and many of my students are non-tech guys and I teach them don’t with all due respect to websites will not make you money just build out the funnels build out your offering to your webinars and that’s my model maybe there are other things which work better I don’t know this is the
The thing that has worked best for me after six-seven years of failing online but you are a website-making company and you don’t have a website it doesn’t look, good man, I don’t think I can publish this interview at all because it just creates the wrong impression I know I know I know I can understand that but you know I like it to be frank but a bit busy with you know acquiring new customers with the help of your you know
Ideas the tricks which you have given it to me so, to be frank, I did not get time to you know build the website that’s why I’m going to build in next week because you know so that anyone can see because you know if am I if I’m having you know a good amount of customers and counting in every day then I guess the website is not in a need yeah that’s in a basic need where you need a website to showcase your product or your offerings and all but
Yeah as I said the numbers are increasing for me so I got a little bit busy out of it so how are you able to convince these customers that you’re the best person how were you able to convince this UK guy they probably don’t even know you so how do you convince them that you’re the best so what basically yeah so what I do is basically I do them I give them you know seven days trial
Service uh which is a completely free package to give it to them and I show them you know how what kind of campaigns I can run on the Facebook or maybe or on the SEO or maybe in the google ads or maybe sometimes on the YouTube ads so after you know seeing the results they decide whether they want to go ahead with me or not and to be frank you know I charge them very heavily out of it you know I don’t charge anymore because there are n number of companies
In the market and the freelancers in the market, let’s say they probably built your website in 5k or 5 grand or 6 grand in the market or some of the freelancers will do it in 2 but I generally don’t do that because you know if I commit something which I deliver so you do the same you can say I’m sorry to interrupt you but that’s why my organization name is I marketing army so I am the one who
Is the complete army of the marketing and technology and you have employees and freelancers and everything working for you now Yes I do have a community of a couple of freelancers as well as some of the developers with me uh who works full time so you have a free product which is what we call like the lead magnet or whatever and then you go straight to a high ticket sale you don’t have you don’t do
Any of the in-between stuff you don’t do any no hey man if somebody ever asked me I usually give out your name here and there if somebody said I want to do a digital you know just so you have no offerings for the community people maybe you’ll help them out here and there sure I would love to because you know as even though I am part of that community so you know uh when I when you know when
When I joined your in a group on Facebook itself you know I am seeing your videos you know twice a day because you know you would be publishing you know day and day out videos on the content and that eventually, I think every community member should do even though I will eventually start doing that though I’m not doing that start fulfilling but yeah we should do that I guess even I would suggest to everyone yeah man video marketing is going to be
Big tomorrow and these days even audio man all these audio what do you call the voice recognition software and all man audio is going to be big yeah even though if I tell you about google uh algorithm is only pure on the voice search so I think the content of the amount of content you produce for your business is going to help you that’s what I have learned so
Let’s leave by I marketing army let’s leave Startup frat to let’s leave Rajat and the community out of it if person to person you’ve done this journey you faced your struggle you faced the time when you had no money and family is not willing to back you on your Startup you still did it because you were like screw it let’s do it but if there is a person who’s watching this video who has who’s unsure of themselves, they’re probably good at
Their job they want to share they want to keep their client interest up upfront they want to help people or they want to help companies like you’re also helping individual people also and companies as well large companies also what would be your two messages to them assuming that they’re in the they’re facing the same psychological financial issue they’re at a place where they’re
Unsure of themselves what would be the two things that you would like to share with them that can potentially impact their lives so no first thing I would say like start learning as fast as possible because uh I was like I was a guy like if I have to learn something from a small junior employee in my company I will definitely learn it from him so if you learn very fast that’s going to help you a lot
Secondly never stop trying to monetize your true potential you know because the years of experience you have gained yourself your work with different you know aspects of the life and then in your career as well so you know maybe you don’t know your potential but you need to you know to take the steps to realize you know what potentials you have let’s say if I talk about me
Potentials yeah, I didn’t know when I started my career you know I would be a strong digital marketer or a strong technology guy but living all this you know 10 12 years in the industry that helped me you know understand and when I did this psychological jump in the market you know then I realized oh I can enjoy that so yeah so never try to
Monetize your true potential I would say that never try to stop monetizing you have to pretend yeah go for it, yeah okay yeah you may have some roadblocks but you need to you know at least let’s say if I give an example when you have to start your bike then you have to you know to push your kick that’s what you have to do it may come back sometimes you may not be able to
Okay very well but you need to man it has been a beautiful experience thank you for giving your time thank you for redoing this video after I botched up the recording so just for the viewers once again this is a retake I bust up the recording the internet also went off but can you know it’s funny that we could not do this interview on Thursday when we
Originally planned but you know today is independence day and the message from Mr chairman of I marketing army is go for financial independence this independence day if all of us can give gift ourselves and our family the gift of financial independence that is the true message from the start of fat community and from I marketing army it’s a beautiful day in my office over here it’s raining the rain is also
Cutting out the internet sometimes but it’s funny the way providence works we were supposed to do this interview Thursday and after many hassles and hurdles we’re finally doing it on Independence Day and I think I’ll try to process this recording and post it today as well so happy independence day to all our community members and I think you I you’ll agree with me chain when I say man let’s give ourselves a family the gift of financial independence yeah yes
Yes thank you so much for your time today bro we’ll meet up and definitely if you show me that invoice man you’re gonna buy me a beer next time we meet man sure all right so thank you very much thank you bye