If you have recently got a website for your business, you might be a bit disappointed about the lack of traffic that your website is getting. Don’t be disappointed as this is completely normal. It can be a lot of hard work building up your website and bringing in a lot of traffic, but you’ll definitely see growth in your business if you can do this.
One of the best ways to bring traffic to your website is by doing search engine optimization (SEO). Which in simple terms, involves optimizing your website for certain keywords that are relevant to your business. Read below to find out about the four most important points for SEO.
Before you get started with SEO, you first need to choose the correct keywords. Failing to do this will mean that all your efforts would have been futile; arguably, choosing the correct keywords is half the battle of succeeding with SEO.
You should make sure that your keywords are relevant to your business and what you’re advertising. If your business is about teaching people how to make money online, you want to rank for keywords such as “how to make money online” not “how to save money”.
The two keywords listed above might only have slight similarities when you look at them, but they are completely different. Choosing keywords that aren’t relevant to your business is going to make your ranking efforts a lot harder and the traffic you bring in is simply not going to convert.
One common mistake that many people make when they being to do SEO on their website is choosing keywords that simply don’t bring in a lot of traffic. You see, SEO is all about ranking your website high in the search engines so that you bring visitors to your website, which then convert into sales.
So is it really worth your time trying to rank for a keyword that will only bring you single-digit visitors per day? Not really…
You need to make sure that the keywords you are planning to rank for are being search for frequently and at a high volume. This means that you are going to get more traffic coming into your site when you finally rank for the keyword.
The only downside to choosing high-traffic keywords is the simple fact that they are generally very competitive, we’ll talk about this in the next section.