Hello everybody how are you this is Rajat here from startup frat bringing you the super special session three of the product packaging secrets training that I promised you last week okay. Hi Harish how are you great to see you around the man I’m just
Kind of put going into my phone, again and again, to to to see you guys and hear you guys so if you’re here just say hi to me just let me know where all you’re logging in from okay so for the people who are new in the hangout uh my name is Rajat and I’m in Pune and I would love to know where whereabouts you guys are logging in from okay now what we’re gonna do is we’re
And uh uh you know what we also know is that if you go to market with the same old product lines especially if you have like just one product line or something this is what we do then uh you’re not doing business is going to be difficult because it’s a minefield out there we are an oversupplied market today we are uh
You know we’re at a stage where nothing you produce is unique nothing you bring to the market is unique because there are always hundreds of players and in addition to that if you have a product line in the market that is a hard product line which is manufactured or retailed by you then you’re competing straight with amazon and Chinese Chinese manufacturing so nothing that you do is unique let’s start with that
And then let’s figure out how we can work from that angle and create a product line that can dominate in the market okay so let me know if you can get started and let’s just get cracking okay welcome welcome welcome chair and great to see you here my friend okay now let’s get started now
Why do you need to approach via the multi-product environment why do you need to approach via the multi-product environment and uh let me just give me a quick second so I know that they’re able to see what I’m able to see okay why are you able to approach via the multi-product environment via a multi-product environment that is because a
Multi-product environment gives you flexibility what is flexibility depending on what the market wants you’re able to offer different product lines you’re able to control what product you promote especially if you go slightly high ticket if you go up for the 5000 rupee products you know 10000 rupee products then what you need to do is you need to have multiple product lines in order to figure out where the customers stand in order to test out
The customers you know in order to understand the customers uh comfort level with your price points right uh comfort level your price points and in order to while you’re doing the sell job you know in order to have a variety for them to choose from because customers will rarely before taking a decision which is five thousand ten thousand rupees rarely ever go for the one
The product that you present in fact if you’re into sales or if you have your own business if you’re an entrepreneur that is driving their own company you will know that the moment you present your own product the moment you present the product and you know to start talking about the features and benefits a couple of things that go to a customer’s mind are okay let me go to google and research about
This let me go to amazon and find out if I have other products like it okay and then they want to know well how our customers using this you know are they happy, not happy what are the ratings, etc given by amazon or boo you can have a google rating amazon rating then they want to say okay what is the technology behind it you know what is the origin are there any other players competitors, etc all sorts of questions
Start appearing in a customer’s mind so if you have different products that you can promote to them or if you have all of those different types of products that they’re they’re comparing you against under one umbrella even if they may not be your own products even if there are third-party products that you’re promoting under your own roof then that really gives you a huge edge right the third thing is it helps you reduce discounts it helps you reduce
Discounts because what you can do is you can bring if they want to spend less you can bring them to a lower end product they don’t want to spend more you can bring them to higher end products you can combine the products to create different offers the fourth point is it helps you overcome objections what is that hey Pratap welcome welcome welcome it helps you overcome objections what is
Overcoming objections when they start diving into the features benefits and price features benefits and price then you can bring in different products from under your umbrella in order to bring that comfort to them I’m going to show it to you in a real-life scenario today and I have a resource that is mentioned below every slide which is startup.com product that’s our master class where you can go and learn about
How uh you know you can combine different sorts of products together and what kind of success levels have different people in the startup community had doing this, okay the last one is how to grow average customer value in a controlled environment remember the game the name of the game today is growing average customer value it’s not
About whether you sell a product or not it’s not about whether you make a profit on it or not the game is can you use different products can you over a period of time gain customer confidence so that you become the go-to person of choice for whatever problem they want to solve with a particular product line right so in order to do that to gain the confidence you need to have multiple variations of
You know different products that help them achieve the the the result that they want to achieve which is why they’re looking for products, uh you know they’re looking to buy in the first place okay so all of these different points I’m just going to walk through all of those giving you scenarios, etc in the next few slides so just stay tuned and take notes and if you’re here live just give me a high in
In the comments box let me know where you’re from so I can call out your name because you know it’s a little difficult trying to hit that I button and figuring out you know who all are watching okay okay what to sell now broadly if you’re into a business you will have one among four types of scenarios what are these scenarios the first scenario you’ll either be selling
A product or a commodity okay a product or a commodity which basically means a hard product or commodity that you typically sell off a storefront whether you have a hard storefront whether you have a shop to sell it from or whether you have an e-store or something right a hard product or commodity and by commodity I mean is typically less than maybe two thousand three thousand five thousand rupees it’s a simple decision for the customer take it or leave it
Whether they’re browsing your shop on amazon or whether they walk by a shop in a mall or something you know this is it’s a simple decision for the right so product or commodity the second thing is you could be selling a service, okay you could be selling it services you could be selling individually you could be selling professional services if you’re a doctor lawyer child accountant architect something like that so you’re selling a service the third
The thing is you’re selling knowledge if you’re like a coach consultant author or something like that okay you’re selling knowledge and the fourth thing is you’re selling a result what is selling a result if you’re a DSA for a mutual fund company what essentially you’re doing is you’re selling a result the product does not belong to you but you’re telling the prospect that if you invest you know five lakh rupees in this fund for a
Period of three years you will potentially make more than the inflation rate is going to get you more than the FB rate is going to get you right so what you’re doing is you’re promising a result if you’re an insurance salesman okay sales person sales woman okay what you’re doing is you’re saying okay if you invest in LIC or whatever it is 15 000 rupees of premium a year you know then anytime god forbid something happens to your family is going to get y
Amount of money that’s what you’re selling a result if you’re a multi-level marketer or something and anybody who sells third-party products you’re essentially selling the result because the product does not belong to you so you say okay buy this product and this is going to give you this result okay so you’re selling a result even if you’re into uh you know selling personal training services and things like that you’re essentially selling a result
Saying if you follow what I tell you you will be leaner you know you lose body mass and things like that about body fat and things like that okay so you’re either into product selling or commodity selling all your services selling these are your own services if you’re a doctor or child accountant or if you have a small company like it services or something like that or you’re into knowledge selling or you’re into results selling which is all
The TSA is multi-level marketers etc do we have any ideas or multi-level marketers in the house just give me a high in the comments box just write MLM or DSA okay awesome Vivek hi Pradeep welcome welcome welcome guys welcome okay next now I’m gonna give you a grid okay I’m gonna give you a grid you need to start thinking in terms of this grid you need to start thinking in terms of
This grid because money is not the only thing on the planet okay money is not the only thing you have different levers that you can pull in order to reach where you want to go which is complete domination in the market and all of these three variables will help you, okay the first variable is r what is r it is returns is how much money you stand to make how much money in how much money out in a job I’ve written returns a plus because
You know today in a job you have lots of jobs that are going to MNCs multinational companies these companies earn in dollars and pounds and they pay you hefty salaries and rupees it’s not uncommon to have a salary of 30 lakh 40 like 50 lakh a year today right so the returns are pretty good okay and then in manufacturing and then professional services I’ve given plus minus what is this how much money you put in how much money you put get out of
It is today it’s a little variable right even professional services like doctors lawyers child accountants you know it’s not a whole lot of money if you’re into private practice unless you’re like the top dog in your industry or something like that because there is a huge amount of oversupply of doctors lawyers chat accountants, uh you know in India huge amount of doctors lawyers child accounts oversupply okay oversupply now
What is c what is the column c column c is control how much control do you have over that income how much control do you have over that income how much control do you have that you can grow that income can you pull a couple of labor levers you know just you know do a little formula with your sales and marketing that kind of gets you more money okay in a job the control is zero and in today’s time there was a time when um you know highly?
Uh when good project managers and I t companies were highly valued but today it’s not so because all of those skills have been taken over either by computers and software or the labor has gone to cheaper countries like Vietnam and the Philippines right if any of you guys know my history even I was instrumental in having my company open up a Philippines operation because uh you know the Indian operations were getting a little too expensive yeah so
The Philippines Vietnam you know different even china hong kong etc you know you have hong kong is expensive but you can get some pretty nifty uh technology if you’re a technology development company you know these places are coming up and over a period of time it works out much more efficient than having it in India so the control and job is low in a manufacturing and retail small business the control is low you know why because every time there’s
A riot every time there’s a mandate from the government every time there’s a bund or something they ask you to close your shop right you’re the first one that goes under okay in professional services the control is higher because if you have if you’re very well known in your area you know that business will flow towards you in a knowledge business if you’re a consultant coach or something like that the returns are relatively lesser the returns are relatively lesser
But the control is higher because if you have uh you know your customer base and all they’re gonna keep buying from you if you’re selling results the return is negative if you see if you go hardcore into numbers right hardcore now I have sold home loan refinance I have also sold credit cards I’ve also sold uh you know also done a lot of MLM but I will tell you this that if you operate with the same tools and techniques that the industry
Expects you to operate which is keep showing the demo keeps showing meeting as many people as possible keep making those phone calls very few life insurance agents very few MLM people very few franchising people actually end up making a whole lot of money if you look at it as compared to working with an MNC the chances are 30 40 percent that you will end up making good money about 20 lakhs a year and chances are literally like two percent that is life
Insurance as a life insurance salesperson or as a multi-level marketer you’ll make 20 lakhs a year you know uh even in the next two years three years running right so uh so the traditional methods in which they do this the returns are pretty low control is kind of okay and sustainability is high of course because once you build your network your customer base etc once you build your commissions where the insurance policies are getting renewed
If you’re keeping making some residual income then sustainability is higher the third column is sustainability okay in job sustainability zero the day you get fired zero income and manufacturing it is kind of there kind of not there in professional services sustainability is not there because your kids cannot follow your profession unless they have the same degree right and in a knowledge business sustainability is there because
You can create different products in order to you know have your customers buy them it can be taken over by a family member with minimal effort as well in a results-based business also sustainability there can be taken over by a family member once you’ve built the built a solid base okay so r c and s okay returns control and sustainability okay returns control and sustainability Pradeep you’re from MLM good to
Know man okay now remember this remember this guys you want a plus in all of these three and if you see any of these in none of these um in none of these uh endeavors do you have a plus sign in any in all of these right so you want a plus in all of these three segments which is returns control and sustainability okay now we’ve spoken about in an earlier training the width approach was the depth approach you could go with which
Are you could set up a retail-centric environment which is mass production uh using a huge amount of inventory and then your secrets of success would be you need to have huge scale in your product line you need a solid customer service you need to have you need to provide solid convenience to the customers home delivery you know uh toll-free number in the middle of the night and all of that stuff okay same day delivery and things like that and
Then your trump card is if you understand the customer behavior which today is becoming an algorithmic game right today what is happening is people are basically reading customer behavior using algorithms so if you can somehow get your business digitized and get the algorithms to read customer behavior and have a marketing engine that markets to them what they want to be based on what
They’re doing on the internet then that’s great if not then it’s kind of becoming very very low profit then you have something called a depth approach which focuses on customer acquisition and retention that’s where all the effort and all the cost goes and basically it goes for things which have which are large complex goals things like financial planning retirement planning health care how to become a better parent how to play the guitar how
To learn to be the number one pub g player these are complex skills and what you got to do is you got to have customers motivated you got to have them progressing through different products maybe they could get a book maybe they could get a few cheat codes that they could buy from you maybe you could give them some live Livestream training or things like that right and number three secret is the whole thing works with the community or
Tribe why because people want to hang out with other people who are trying to achieve the same complex goals so that during the failure phases they have other people who are you know who is there with them and it builds a lot of mojo and momentum right and your trump card is going to be if you can consistently get your customers the results then that whole tribe will stick with you and people know that you’re a serious person and over a period of time
Average customer lifetime value will improve which basically means over a period of time your customer acquisition costs will go down your profits will go up and you will become a brand in your industry average profit margins if you do this right are much higher than the width approach okay again if you want to know um if you want to know deeper aspects that I may not be able to cover today because a small class then you can watch our
Master class online just out of frat dot club forward slash product okay now let’s come to the main thing hey vishal what’s up what’s up man great to see you here okay some of my comments are a little delayed because you know because the Facebook the live stream kind of is a little delayed okay now what to sell how do you create your product portfolio the way you create
Your product portfolio is you need to have some physical goods and services whichever your core product is the physical goods or service that you’re offering then you need to build an information product around it and then you need to build some services or community base or consultation based products around it okay why do you need to do that see the moment customers want to buy a product which is worth five grand or ten
Grand plus yeah like like like Vivek over here who’s watching it he’s selling uh you know he’s selling his multimedia services as well as multimedia coaching to people the ticket sizes upwards of 15 000 rupees now the moment you pitched 15 000 rupees people are gonna say okay let me think about it let me do some more googling around it let me do some more amazing around maybe I can buy a book maybe i
Can watch it on youtube maybe I can do this that or the other okay now what you want to do is at that point in time you need to have a very low-cost information product ready for them to have instead of googling and wasting your time and doing 30 days and then you know not being anywhere why don’t you go with us spend this money with us and we’ll provide you all the googling Facebooking done for you, okay so that’s why you want to have an
Info product kind of go with your physical products the third thing is the community and consultation products why because I told you if the market today is there for more complex problem solving okay all the simpler problem solving is done by amazon today if I want to have like if I want to buy bulbs I don’t know what kind of buzz will illuminate my office better I just go to Amazon and there’s like 40 000 different options in all price ranges I want to
Test something out for like 200 bucks there’s a bulb if I want to test something for 5000 bucks there’s some lead to set up or something like that right so all the googling amazoning is done for me in amazon you know if I want to solve a small problem it’s a simple click of a button they’ll deliver today, okay but if it’s for complex problem solving that the market is hot people want to be healthier because definitely post over it people want to definitely
Make more money and be financially more stable people want to definitely pick up some skills we they want to be better parents etc they want to have different things so complex problem solving is a huge market today okay and what you want to do is in complex problem solving there will be long periods of time when they have to go with you and there will be steps in the process where they are definitely going to fail so what happens at that point is
It’s great if they have a community or consultation based which is access to you or access to other people who are on the same journey as them that really adds to a lot of confidence on their side okay hey Pranay what’s up okay okay yeah you’re welcome Vivek man so uh you know if you see that this is kind of adding value just let me know what questions you would like me to answer
I’ll be more than happy to answer the question will show up in about 40 or 50 seconds time it’s a little delayed uh you know or if there’s any specific aspect you want me to talk about just let me know in the comments column okay meanwhile if you’re finding this valuable just write valuable in the comments box yeah just write valuable in the comments box awesome okay now what is the next
Now remember when you build a four-legged stool or three-legged stool, yeah my old mentor, uh you know from my startup days used to say never go to Sinha never go to never take a knife to a gunfight he said never take a knife to a gunfight, yeah so what people do is they have this one little product they go to the market and they try to sell it they don’t understand that their customer is basically looking out of the train window okay
This is the train window and every moment of their day they’re looking out of this window like passengers on a train and you have this one little product you’re like one stall by the wayside and the train is passing by yeah on this phone the thing is always moving yeah things are always moving by whether it’s Facebook google whatever people are doing you know uh things are always moving so if you have one little product
And you’re standing by the wayside and the train is passing this is the train, yeah and it’s moving at 100 kilometers per hour you will not gather enough mind space in the customer’s mind to be able to sell your product at scale to be able to make a profit yeah that’s why never take a knife to a gunfight so what you want to do is now look at the RCS grid over here for a consultation product the returns are very high because today you don’t need to travel you can do
Consultations on zoom nobody expects you to come to the house or office with too much risk of covet and all that so suddenly all the consultations have gone to zoom so as a consultant if you do zoom stuff you know the returns are high because you get paid for 30 minutes of your time one hour of your time depending on your rate you could get paid from 1 000 rupees to maybe 50 000 rupees yeah for 30 minutes one hour whatever okay then you have
Then you have control how much control do you have people who come to you as a consultant automatically know that you’re an authority that’s why they’re coming to you so your control is very high which basically means you can promote other products on the consultation call okay the third thing is sustainability is not there in this particular product line because you’re selling your time for money which is the lowest form of
The lowest form of doing business selling time for money it sounds very cool but regardless of what your market rate is it could be a lack of rupees an hour but the day you stop selling your time or the day you want to spend time with your family all of that is non-productive time that is taking away from your billing time right so sustainability is not there but definitely must do that in the short term in a community-based product the
Returns are not there because usually these community-based workshops and things like that have to be low cost because you have to get the community together yeah they have to be low cost so usually for a workshop you know even if it’s like a baking workshop where people from society or somebody they get together on the weekend you teach them some baking you can’t charge more than maybe 100 200 300 bucks and that
Doesn’t really make you a lot of money but what you can do is you can cover that you can have a camera person show up you know click nice pictures get some interviews with the people participating and you can create it into a marketing material the control around the community-based thing is very high because once the community gels with each other you know they the whole community will have a life even without you okay and the sustainability is also
Very high sustainability is also very high because of that okay then you have commoditized products and services which is products and services that you sell inside of 5000 rupees the returns are low because obviously, you know the rate of a commoditized product or service is not very high if you see 99 of the products that sell on amazon are priced inside of 700 rupees right inside of 700 rupees 99 of the products, okay and then you have control
The control is also very low because this is a highly transactional kind of a business person buys some stuff from here then they buy some stuff from anywhere else you know there is no real loyalty customer royalty so your control is low, okay the sustainability is very high for a commoditized product and service because people are going to buy commoditized products and services all the time yeah that’s never going to go away in our MLM days we used to say
Yeah people are always going to buy groceries and basic home care and personal care staff that’s why most MLM companies multi-level marketing companies are into uh you know commoditized products and services okay so sustainability is pretty high then you have a virtual how-to product which is all of the research done around your basic products so that when customers want more information they can literally pay you and actually get all the
Information all at one place hey sheik Muzaffar welcome welcome welcome welcome welcome welcome food business I’ll talk about that in just a second okay hey Pratap thank you for that comment man thank you harish okay now what is the virtual how-to product once you roll it out the returns are very high because you have to create a virtual how-to product only once let me just see if I have
One of these nice little CDs right okay the cd set is from a very famous person physio physiotherapist in the u.s called dr Kareem Samori and he’s got a little cd which is called five minutes to look younger it’s called five minutes to look younger now before somebody contracts him for a two hundred dollars five hundred dollar consultation if they want to know what exactly do you talk about how are you
Different what he does is he says you just take this cd home it’s ten dollars take the cd home okay and watch it and you’ll get pretty much a very good idea of what you and I are gonna do together and if you don’t like the content bring that cd back tomorrow I’ll pay you your ten dollars back so I got this in us when I was working in us very famous guy called dr Kareem samurai if you ever walk by or if you ever wanna you know he has
These big workshops and stuff he had the weekend events and he also has personal consultations and stuff everything running into thousands of dollars but if you say hey man I want to know what exactly did you do he said just pick up this thing ten dollars just go home and watch it and you’ll come to know exactly what it what we do here what kind of products we offer etc and if you don’t like this cd will give you a lot of value you can start doing these
Workouts at home without even meeting us, yeah but if you don’t like what is in there it doesn’t resonate with you it’s not something you want to get into bringing it back I’ll give you your ten dollars back very simple man very simple okay now this virtual how to product ten dollars you need to create it only once you can duplicate it forever because it takes less than a dollar to write a new CDN package you can give it to a company
They’ll create a thousand copies a thousand dollars yeah every time you sell one of these CDs it’s basically ten dollars straight nine dollars of profit, yeah very high returns the second thing is the control is very high with an information product because today what you can do is you can have all kinds of tracking, etc built into it you can literally understand the customer’s emotions if you just have some basic pixel tracking cookie tracking built
Into it okay now if you would like to understand how all this technology works and how you can have ninja-level techniques and get into the mind of your customer just hit that link below startupfrat.com product it will give you a 40-minute super solid master class a free master class worth at least 10 to 15 000 rupees value and at the end of that you will get our offer for the month if you want to uh get to have work with a team or get to consult with me once or twice
Okay now sustainability the sustainability with a virtual how-to product is low why is it low because information gets old with time if you’ll see a lot of in this whole, uh you know a lot of people ask you know coaches a lot of people ask me also when you because I also have paid programs online right they say the man will I you know um you know can I find this information on
Youtube you know can I get this information for free yeah a lot of information you can find for free on youtube except that the timing is of great essence yeah most of these paid products are evolving much faster so what happens is the information that you get on youtube will typically be yesterday’s information and you can’t win in the share market by using yesterday’s stock tip you need tomorrow’s stock tip today
Right so information has to be upgraded along you know very very frequently so that’s why sustainability is low of this kind of product but you if you put a couple of you know people behind it if you have maybe a web designer or somebody or some content creator behind it you can pretty much stay ahead of the game, okay so this is why you need to have this format of products physical goods plus community environment plus information products
Okay that is the secret now what I’m going to do is I’m going to walk you through a real-life scenario I can’t walk you through very much real life very many real-life scenarios and a lot of the information etc we don’t give out that easily but if you want to know about how people in the startup frat community have been utilizing this kind of techniques to literally uh dominate the market then just hit that link that’s
Startupfrat.com product right after this call okay now imagine if you were like somebody obscure I’ll talk to talk to you about a very obscure kind of an environment let’s say you’re a chess coach or a tutor I use that analogy because I really played that game very much when I was a kid I was a school champion later I became a college champion also okay so I’m a chess coach or tutor let’s say you I Said okay.
I will drop all of this I want to just teach chess to people okay I will not be able to sell that product in today’s market for very many reasons now a lot of this will resonate with a lot of you guys even if you have hard products or different services because your products or services are probably outdated second nobody has the time or focus to engage with you on this front, yeah nobody wants to learn chess really the
The third thing is people say I have other things to do better to work on major life issues then learn how to do camera work better to work on major life issues then you know do x y and z, okay the fourth thing is it’s boring the fifth thing is we are living in an era of tick tock and pub g yeah so people are kind of the world is moving ahead of your products and services the fourth the next thing is pricing you will never be able to price it enough to earn a
Decent uh take-home income for yourself and the moment you price it ahead people are gonna say why should I pay you so much I’ll just learn from youtube read a book or something like that, okay so that is the reason, uh you know you have all these barriers now if you’re a product seller or a product maker if you’re an entrepreneur or want to be an entrepreneur you probably don’t realize that uh you know you’re kind of uh you know you have these problems but these are
The problems by people you don’t have mind share with the people and when you show up with your one little product or whatever you know the train is moving so fast that people don’t think about it’s like you you’re sitting in a train looking outside there’s some guy selling something it doesn’t matter right so next give me one second let me just awesome next now
Now what you do first of all is you start with a sniper message which is why would somebody learn chess from you people would learn chess if they’re growing children they need to expand their IQ they will not want to do it but you can convince the parents that they need to do it yeah because there’s an ever ever-changing competitive environment outside and the education by the time this education they’re out of school and college that education will
Already be outdated that’s why they need to have certain uh methods built in to constantly sharpen their IQ and one of the things is mind games like chess, okay and you can say even if they have an addiction to video games and aversion to social situations I can really help them okay you start with a sniper message the thing that they’re going to ask you customer objection number one is how do you do that how do how will you help my kid improve their IQ at which point you
Say at which point you say I have a consultation you don’t go with your coaching straight you say I have a consultation where for 1500 rupees in 90 minutes I’ll talk to you about the four best methods in order to help your children, uh you know to improve their IQ over long periods of time so that even when their school and college education is obsolete by the time they pass out nobody’s going to get a college
Placement over here at least the IQ will help them right at least the IQ will help them okay so my consultation is 1500 rupees and in 90 minutes I’ll tell you over the four best methods and what are the results now the here’s the thing the price point is very important because for most people living in tier one or tier two cities for most people living in tier 1 or tier 2 cities instead of going doing all their amazonian googling and YouTubing they
Might as well pay 1500 rupees they might as well pay 1500 rupees which is why you see a lot of people on Facebook when they give ads for informational products you know five day workshop or come into a master class the price point is inside of 500 rupees why because people are like okay instead of finding it out from youtube might as well pay this guy let’s do it, yeah so the price point has to be simple and easy, okay the consultation gives you 1500 rupees and you
Automatically become an authority because somebody just paid your money to learn from you they come in in 90 minutes you give them super solid information what are the different ways to improve their IQ how do you do aptitude tests how do you do mind games which includes chess how do you improve your nutrition how do your you know athletics and physical sports play into your, uh you know into your IQ building because they build all kinds of
Competitive environment team play etc give them a good solid consultation not only focus on your product, yeah one of the big mistakes that consultants make is that they’re so focused on promoting their own product the consultation by itself is useless yeah so when you charge for a consultation make sure you give a good consultation three out of four scenarios should not lead to your product that is my rule of thumb what’s my rule of thumb three out
Of four scenarios do not lead to my product okay they lead somewhere else you know all kinds of different things okay now when they say that I have taken this consultation from you I really appreciate it I got a lot of information a lot of valuable information what do you think I should do next what recommend what do you recommend I do
Next, then you can say that three out of these four I personally don’t have any idea or I can recommend you to people I don’t know how they work you need to find out for yourself but I can provide you in the contacts of the industry leaders in the other three and in the fourth one we ourselves have a chess workshop which we do on the weekends we basically rent out any particular societies clubhouse and then we get all the kids together they play each other
And then we rate the games and we have prizes it’s a very good environment great place for your kids to spend a Sunday cost about four thousand rupees a month for four workshops or eight thousand rupees a month for four workshops you know that’s a great place for your kid to start why don’t you try for one month and then see how it goes right and then you charge them four thousand five thousand six thousand one in four customers will convert one in
Three or one and four customers will convert like this provided that they have the paying power if they’re really interested and they have the paying power you know then they’ll probably invest okay now what you’re doing is you’re getting paid to promote the product you’re getting paid to promote your product yeah what is the product is personal training but it doesn’t come in yet yeah what happens is the kid comes over to the
Workshops four or five times or something like that you know they play some games with their other companies they win some games they lose some games and nobody likes losing so the next thing the parents are going to come in yana what we would like him to do or her to do is we would like them to win more games yeah we’d like them to get better at this so what do you recommend is the thing what do you recommend is the thing
Over here also you should always provide them certain resources say you know you should read this particular book that you will find on amazon you should go to this youtube channel or something hopefully you have your own youtube channel and say we provide some free information or you can go to our math matters channel and read some other they’ll be able to start and if you want to hyper supercharge this process and save yourself a bunch of time we have a
Personal tutoring service where we tutor the kids for 2000 rupees per session I can guarantee you that in about 10 sessions time they will be at a different level they could be playing into school or something like that and the parents agree here also there’s a conversion rate involved about one and five because now you’re going really high ticket two thousand per session means that even if they take five
Sessions you know in a month that you’re charging them 10000 rupees per month right so again you basically funnel a bunch of customers into your main product the personal tutoring service which is your main product, yeah but the water the difference is that the people that you’re talking to are extremely highly qualified okay going back to the cd dr Kareem samurai does not waste his time selling his product to people he says
Here’s a cd it’s ten dollars take it home watch it and it will immediately tell you what you know what it what is to be done it’ll give you a lot of information the value in here is worth at least 100 and for some reason if you don’t resonate you say this is not the route I want to go to bring it back I’ll pay you 10 back simple now the amount of people who buy the 10 cd and go through it the quality of that crowd is very
Very high so when these people come even if one in three or one and four converts for his weekend workshop which is an exercise session or whatever you know the quality of that customer is so high that they’re able to sell other things on the back of it which could be supplemented or you know other allied products okay I uh already gave you a few examples of how this works for different businesses in the previous training so just uh
Just go back scroll down in the hangout and watch previous training then you’ll be able to figure out uh you know how all of this stuff works yeah meanwhile for the business owners and marketers, yeah if this is valuable just let me know in the comments box what you like to find about what what you find most valuable about this session okay I’m just reading your comments in here and
Let me do the last part and then we’ll go towards some more interaction okay so personal tutoring service 2000 rupees per session now what happens is once they’ve taken a personal tutoring service they’ve become a little better etc they want to expand outside your community they don’t want to keep doing the workshops they don’t want to keep doing this whoever the 1 in 10 customers are they want to expand outside remember this is
A growth game which means at the end of the day 100 customers will want to be really good at this you know 150 customers who want to be really good at this while everybody is paying you you’ve got to serve those people okay so what you do is you can have something like a placement product or you can have something like a personal consultation is high-end coaching you could do you know fifty thousand rupees a quarter lack of rupees
A year or something like that or you can have a placement product which is an app membership chess.com kind of thing you know just create your own app and the price for that is about 150 rupees per month again you can do this two ways you can take the price point up go to a lack of rupees a year if you have that self-image to protect that price point or just have an easy to you know easy to decide 150 rupees a month just they just put their credit
The card in your app and they’re able to kind of be a part of the community where you keep having fun stuff and 150 bucks a month nobody ever cares yeah it’s just like your kindle prime membership or this is just like your audible membership or youtube private 150 160 bucks nobody cares I I don’t remember when I took the audible membership I don’t even listen to so many audio books anymore because I prefer youtube premium and I’m still paying 170 bucks a month
For the last two three years okay so once again if you want to understand how exactly to put all these together just hit that link the startupfrat.com product you’ll find the 40-minute master class which will pretty much answer all your questions however for people who’ve been answering questions asking questions over here I’ll just come to their questions in just a few minutes okay now remember we are basically changing the marketing
The approach there are two different approaches, okay one is a traditional approach and one is the one that startup frat recommends which is the digital which is the not the digital the demand generation approach yeah the demand generation approach okay uh so what is a traditional approach is primarily product based this is my product here it is a demand generation approach is a progression based which is here’s my
Product here’s another product depending on how deep you want to dip your feet into it there are different product lines right very very important traditional approach is transactional Kiranawala mentality let these people footfall is there let the people spend keep spending money with me and I’m good as long as I have the footfall as long as I have the location I’m good but this sort of approach is not working in the
Slow down time because the footfall is not there suddenly and people just don’t have that kind of money anymore right with the demand generation approach you’ve got a deeper level of involvement which means somebody who has decided even during the lockdown that I learned how to do yoga at home it makes me feel great now the first thing that I’m gonna do after lockdown is I’m gonna get involved with the community that’s gonna help me get ahead
Very immediately you know you have access to their uh to their budgets because these are things that people don’t take lightly and the more the health situation gets worse so the financial situation gets worse the more serious people are going to become yeah because this is deep game maintaining your health over long periods of time is a deep game maintaining your finances over a long period of time with deep game learning
How to do a business like multi-level marketing or something a very deep game right it’s just not about you know just sign up for the scheme and you know just that sort of thing doesn’t work people understand that they need to know the inside outs about how everything is done and they want to have a deeper involvement okay traditional approach discount and profit base you want the profit the customer wants a discount demand generation approach
It’s about the average lifetime value of the relationship if people resonate with you they will invest with you again and again and go deeper and deeper into your products because there is value in that relationship similarly with you you are trying to screen out the customers and find the highest value customers using your information products or placement products or anything like that you’re trying to screen out the riffraff
Customers and getting only the very serious customers and you’re creating newer and newer product lines for the more and more serious customers okay traditional approach commoditized solution you want to wipe your kitchen with a mat that doesn’t get wet or something 200 bucks on amazon finished okay demand generation approach is community-based problem solving of complex issues complex problems that people face okay
Traditional approach high competition, because anybody can get into it, demand generation approach low competition why low competition, because the people that will resonate with you will not resonate with other people that will resonate with you, will not resonate with other people okay uh traditional approach mass production you have to have mass production to create low price points yeah that’s how amazon
Who is the biggest mass producer on the planet amazon and china are two people okay divine generation approach is you learn do and teach what you learn you learn about what your customers want next you do it with your which means you implement it on yourself if it works you teach it to your customers, okay or you bring them into your product lines that create high value over time okay once again you want to hear about real-life case studies of how people have
Implemented these approaches in different industries startupfrat.com forward slash product okay now when you hit that uh link which is startupfry.com product you’ll find a link to our 40-minute master class you see this kind of a screen you have the red button, yeah you already watched this uh this training with me so you don’t need to watch the other video just hit that red button book your slot and you will be able to access our master class
Okay there’s a 40-minute master class at the end of which you’re getting you’re also going to get the access to if you want us to come and help you with it you want our services you want to have a consultation with me or something there are special offers only for the hangout members which is why this live class I’m doing only inside the hangouts not being published anywhere it’s not on youtube it’s not on my Facebook page nowhere else not on startup frat not on
The blog nowhere this is inside the hangout because it’s only for the hangout members that we have these special things going on okay if you found this valuable so so far just right just write valuable or if you have any questions just write your questions in the comments box okay now Muzaffar you’d ask me about how do you do it in a food business so your food business is not about food any more okay food business about themes okay food
Business is about themes in a food business depending on what you have a cloud kitchen or a restaurant there are what you call it there are heavy times and there are light times in a restaurant the heavy times are Friday night Saturday night Sunday afternoon, okay the other times are lighter what about a cloud kitchen there are certain times which are heavier certain times
Which are lighter you want to find a theme which helps you attract a certain kind of customer who is in bad bad need of the of their of your services so, for example, healthy cooking at home is a big issue because lots of people lots of couples were working uh working couples who did not find the need to cook at home suddenly when they were locked down this realized I don’t know how to cook and the food I’m making for
Myself is crap and I hate it right so what you want to do is during the downtime you want to have a workshop where you get healthy cooking and you teach it to people which could be men and women because even men need to learn how to cook now yeah and most men are now very very aware of the fact that they need to be good cooks so you bring them in you do the workshops you bring them in you teach them to stuff you charge for the raw material you charge for the
Consultation or the event you cover that event with the basic I cover most of my events with the basic Oneplus 3, Oneplus 6 camera right Oneplus 6 camera and you put it on your uh put it on your Facebook page run some paid marketing um you know and have other people book the whole thing becomes a running thing every workshop or every successful this thing has customer testimonials and it has the cover photos and videos go straight into Facebook paid marketing
Always do pay marketing and none of this other stuff is posting on Facebook and nothing then none of that brings money okay and then promote the next workshop and every workshop should be priced a thousand bucks or 1200 bucks or 1500 bucks not very very expensive but still enough to make your profit so what you’re doing is you’re collecting in one event you’re collecting even if you have you know 20 people or something like that even if
You collect 700 rupees profit of every customer okay you’re collecting you know 15 000 rupees in the downtime which could be a Thursday morning or something like that okay and then what you do is you create product let’s say you’re teaching them how to bake okay then you have your own cakes lined out there okay so when they’re learning how to bake imagine their cake goes bad they don’t want to go home
Empty-handed right they say you know I’m sorry your cake went bad or whatever you can practice at home meanwhile on the way out just pick up my cake or something like that now that cake that they’re picking out on the way out is high profit yeah because you make it for 200 bucks and they want to buy it for 800 bucks or something like that so you can really spin this stuff and keep that community very close together okay so in our
In our community now in our launch community which is where people are working with us to launch their startups etc we have many many case studies where people have utilized team building with a down market like a restaurant or a lounge and made it perennial which means every single day they’re having a party every single day they’re having a full house okay if you have a cloud kitchen what
Can you do you can have healthy meals delivered to the home for work from home couples along with their family they have the kids over there you can have a theme which says specifically for work from home couples you know healthy stuff for kids easy to digest stuff for the working couple and extremely low calorific value so they don’t feel drowsy so you have a lunch theme and you can have a dinner theme so people who are buying the lunch
The team like it the same and this is amazing I’ll buy them a dinner theme also the dinner theme can be more caloric intensive and high nutrition the lunch theme can be more of salads and stuff and low caloric value so when they eat they don’t feel sleepy, okay and they immediately realize the value of this meal over any other meal, okay and you can do family packs for kids and things like that and that’s how you advertise yourself you can even advertise on
Sweetie as a matter that’s no problem but you need to stand out from all those millions of people who are there in the food businesses as well okay so we have lots of people in our community who have been able to successfully turn around a food business um if you watch this master class we just startupfrat.club/product you’ll get to see some of those case studies and everything okay so I hope that answers your question uh
Harish is saying I’m waiting for your invitation to talk to you so we will absolutely do it just give me another day or so Friday we will do it okay it’s my commitment to you we’ll do it this week, no not to worry okay so I owe you a consultation harish I’ll you will definitely have it thank you Pradeep thank you very much and one last thing if you are a DSA multi-level marketer sales agent home loan person LIC person
Then I have a live webinar for two hours tomorrow, uh so you just hit this link which is startupfrat.com/webinar and you can get to meet me tomorrow for two hours so this is specifically for ideas direct selling agents multi-level marketers affiliate marketers LIC agents mutual fund salesmen if you are selling a branded product where your stature is not as much as the product status so immediately people are going to say okay let me google you let
Me just you know find another agent to give me a discount or something like that if you’re in that kind of an environment then you can hit this link which is startup frat dot club forward slash webinar, okay and you can get to meet me tomorrow on a live webinar there’ll be more than 2 300 people there tomorrow and you know there’ll be some super solid training and once again we’ll have our uh offers of the month which are
Specific only to the startup rat hangout if you want to work with us and build out these product lines okay so that’s it from my side I hope this was a value if you’re watching a uh recorded version of this training, uh you know on the Facebook hangout do send me some love and comments send me the heart symbol so I know that you found this valuable even if you watch this after the training is closed down okay
So that Is it from my side I look forward to seeing you later during our recorded trainings and live training okay see you bye