Hi there this is Rajat from Startup Frat and today I have a very special video training for you in today’s video I’m gonna totally break down a one lakh rupee part-time paycheck for you okay one lakh rupee part-time paycheck for you which you can achieve in probably two to three months and this applies to you if you are a corporate professional if you’re a corporate professional who is realizing
You cannot trust your employer your superior your industry in order to you know just take care of your long-term financial health because they themselves are not able to take care of themselves if you are a certified professional like a doctor lawyer child accountant or architect who’s finding themselves lost in an ocean of other such highly qualified professionals you don’t feel so unique and special anymore right it
Tired of being a punching bag yeah then this video could be for you in this training by the end of it you will basically learn exactly how billionaires think and exactly how you should think so that you can clear the cloud in your head you can clear all that fuzziness which keeps your dreams in the dream space yeah it never becomes a reality never becomes tangible never comes on paper yeah so by the end of this video you’ll be crystal clear
And I’m also going to share with you the real-life case study of somebody in our community who’s been able to achieve it, yeah and if you don’t believe me then you will be able to have a personal interaction with them where you can ask them your questions, they will walk you through their journey and probably you will get uh you know you’ll get a lot of inspiration and knowledge and how you can do it yourself because it’s easy when somebody has like you know somebody
Who’s you know like I’m the founder of this group it’s easy when I say it but when you see somebody who’s just like you who’s doing it right now and all of this success is broken down into little pieces that can be deconstructed and reconstructed by you then you know probably, you’ll be able to achieve these goals yourself in the period of next 60 to 90 days okay so having said that let us proceed the game is very simple in order to achieve in order to achieve
Let us say one lakh rupees of income I’m not saying a lot you could be earning much more if you’re a corporate professional working for an international company which earns in dollars and pounds and then pays your rupee salary chances or your income may be much higher than one lakh rupees a month but we use one lakh rupees a month as a kind of a marker because over when you start achieving that kind of revenue every month then you know your business
Or your future goals they start becoming a little more real yeah they start becoming a little more real below one lakh you know you’re still kind of playing around you know you’re boasting to your friend’s neighbors and saying oh I have a business which is making money but you know that business can never take the role of your full-time, uh you know the financial asset so how do we deconstruct a lack of rupees okay how do we deconstruct a lack
Of rupees a month okay now just for simplicity’s sake we’ll assume these people are not billing customers you’re not supplying to any one party they’re not going to repay you, again and again, there are lots of businesses in India which are supply side businesses which say I provide gear parts to tata motors they pay me 10 lakhs every month that is my business it’s not we’re not talking about those kinds of businesses because you may be
Lucky you have a 10 lakh rupee a month paying customer but if you have only one or two such customers then you basically in a job yeah you don’t have a lot of options I’m sorry to say that but I’ve been in that industry I’ve worked very hard in that industry and I’ve realized that okay now let us say you want to recreate a lack of rupees a month you know straight out of thin air what do you need what you need is a hundred customers you need to score a hundred
Customers paying you a thousand rupees every month okay it could be the same hundred customers like if you’re a Kirana you just need 100 customers paying you 1000 rupees every month to make a lack of rupees right but that’s uh you know that uh that business doesn’t have a whole lot of profit margin so let’s say you have 100 customers paying your thousand rupees every month that’s some kind of a
In the commoditized low-ticket business then you have an option where you could have 10 customers paying you 10 000 rupees every month or you could get 10 new customers every month and just the ticket size of every customer’s 10 000 rupees like the apple store, they know at an average if an apple owner walks into my store and buys
Literally, anything the average thing they will buy will be more than 10000 rupees so they just you know keep the customers coming back for more with added value-added devices you know added software and things like that’s how the Apple ecosystem works okay so let’s say you have an ecosystem where you’re able to consistently get easily get 10 people every month to pay you 10000 rupees okay or you could have a very high
Ticket business where you could get one customer one new customer every month and every time the customer pays it’s let’s say a lack of rupees okay it’s a lack of rupees five zeros okay now how do you get these customers assuming you already have a skill assuming you are a corporate professional you say I’m going to use my MBA skill my corporate skill
My business skill and I’m going to support small businesses in my area and I’ll give out my time and advisory on my services you know on an hourly basis and that’s how I’ll probably get them to pay me, okay you could be over here a corporate professional, uh or you could be a certified professional doctor lawyer chartered accountant you say I already have a practice I pretty much know if I work x amount of hours in a
The month you know I bill so much per hour broadly so that kind of makes me my money okay now I want to grow it by another lack of rupees let’s say or you’re a small business owner and you say either I have a product over here or I have a product over here maybe I could have some products over here and what I want to do is convert you know these customers into one lakh rupees a month okay now let us say you start from scratch
Your goal is one lakh rupees and you work at an average of about 200 hours a month okay you work at an average of about 200 hours a month that’s what the averages are broadly people work about 2000 hours in a year roughly about 200 hours or 180 hours in a month okay so now you want to earn in 200 hours you want to earn one lakh rupees let us say you have a cold start you have nothing going on you have a cold start you just start new okay
Now in order to support this customer assuming that you get the money some customer shows up and they say here’s the lag or you know to service me whatever your service product or whatever it is that you’re providing in order to make sure that the product reaches the customer or whatever it is or the service is delivered to the customer or the customer gets to achieve a certain result or you have to dedicate certainly
Number of hours and advisory or helping them out with their problem or whatever assuming it takes you 120 hours to service one lakh rupees it takes you 120 hours of actually working or organizing the work or organizing the labor to do the work, uh you know for 10 customers worth 10 000 each or one customer worth one lakh each let us say it takes you 120 hours okay this is your business house this is your operating cost right now we’re only talking time no money
Okay your operating cost is 120 hours that’s your operating cost okay now that leaves you 80 hours to go out and find this money okay to go out and find this money okay to go out and find this money now these 80 hours let us say you all allocate okay, I have 120 hours in which I can deliver delivered to 10 clients a value of 10000 rupees
Each product services or whatever or delivered to one person a value of one lakh rupees whatever it takes me about 80 hours to do that in a month, okay so this is like a full-time thing okay now that’s 120 hours, not 80 sorry 120 hours now 80 hours are left in order to find these people on autopilot mercilessly month after month after month after month after
Month yeah so you have to set up a system in order to spend these number of hours somehow so that you end up with 10 customers paying you 10000 each or one customer paying you one lakh rupees each a month okay so how do you spend these 80 hours there has to be an event okay event this event is called a sales event where you meet a certain number of people you made a sale you know you in a sales
The event you meet a certain number of people and they convert to either 10 people worth 10 000 each or one person worth one lakh each 100k okay now let us say you put a hundred prospects 100 interested prospects that give you 10 000 rupees each you know 10 will convert that’s 10-conversion rate so if you put 100
Prospects into the sales meeting 10 people show up on the other side and say yes, I’m ready to cut a check and they pay you 10 000 rupees each or you put 10 10 highly interested prospects who give you the one paying customer from which you collect one lakh rupees depending on what the ticket size of your operation is now what how what are the different ticket sizes you can charge that’s given
In our uh product master class it’s called startupfrat.club/product so if you don’t understand how you price all of these you know what is this guy talking about what can I sell for 10 grand what can I sell for one grand then just check out a product uh packaging master class which is Startupfrat the startupfrat.club/product okay but let’s just stay focused over here okay now you put 10 people in the sales
Meeting okay which you’ll probably be talking to the prospects etcetera and you expect one of them to pay you a lack of fees or you need a hundred people, uh you know who out of which 10 convert to pay you 10 000 rupees okay now for a hundred people to be interested in your product you will need to show your product to let us say worst case scenario about 1000 people which means 1 000 people in a very highly focused effort have to see
Within a limited period of time, what you do and you have to determine which hundred of them can I bring into this meeting okay which hundred of them am I going to invest my time with over here okay or in the case of this high ticket scenario for 10 good people to go into the sales meeting let us say you have to really put your message in a highly focused fashion in a limited time frame in front of 100 people
So that 10 of them are interested enough now that they come to the sales meeting okay now this is what a lot of I see a lot of people in India Indian entrepreneurs get wrong they have this hope and belief I had a great conversation with this guy at someday he was gonna give me a business I had a great conversation with this gal someday she’s gonna give me business it doesn’t work like that I need to have a system where a thousand people
You know get shown my message somehow and they say yes I want to meet okay then you do the sales meeting okay or I need 100 people consistently every month highly high-quality people who you know 10 of them say every month that yeah I want to meet you because I’m really interested I have a budget let’s say a lack of rupees and out of this 10 one of them pays you okay now we are operating over here very important
You’re operating over here okay now what you could do is you could actually find assuming you found a thousand interested prospects somewhere okay you could actually put your ad inside a newspaper get-go to the nearest newspaper vendor tell them Saturday Sunday I want this pamphlet in there so you know that on Saturday or
Sunday x number of people are going to open the newspaper the pamphlet is going to fall out five percent of them are going to be interested enough to call you or five percent of them are going to be interested enough to show some interest by reaching out to you or something like that okay now let us say you do get a thousand people a database of a thousand people a
Database of a thousand people, okay and you spend calling them at an average you can make about 70 calls per hour I’ve done a lot of this stuff so I know at the max you can do about 70 calls per hour and convert out of a thousand you can convert a hundred interested people okay that go into the sales meeting so that’s 70 calls per hour that means it’ll take you about 15 hours
Okay very important now pay very close attention it’s going to take you 15 hours to put 100 people into your sales meeting okay now if you’re a corporate professional certified professional small business owner you don’t currently have the system you need to create the system in order to have consistent cash flow, okay it’ll take you about 15 hours of
Your own time if you were to cold call these people and convert 100 interest and 100 people say yes I’m interested when can we talk in detail okay then you put them into the sales meeting now these 15 hours, okay these 15 hours are coming from your 80 hours over here these 15 hours are coming from your 80 hours over here so how much time do you have to close
The sale you have 80 minus 15 is about 65 hours to close this sale assuming that you don’t have any traveling to do in the covet time you could get people on a zoom call or something like that you know about 100 people in about 45 minutes sales calls each you need to have a sales call format dial to perfection for your industry and your customer type where you can run 100 people through
Sales call 45 minutes each and in the remaining 65 hours convert 10 of them to 10000 rupee customers okay to 10000 rupee customers what you could also do is you could spend because these are high-quality customers you could spend 45 minutes talking to all of them via WhatsApp doing the question answer etc getting them on the phone and things like that 45 minutes each over here in this high ticket scenario and that will use up
About 80 hours of your time to put them into one big sales meeting which could be a webinar it could be just a simple proposal if you send them a proposal if you speak to 100 people for 45 minutes each and send out so many proposals you will typically get a lack repaying customer assuming all other variables are dialed in okay or what you could do is you could speak to all of these people for 45 minutes each and get them
Into an extremely high uh high-end kind of a sales meeting like you have these proper seminars in uh you know in five-star hotels like how club Mahindra or somebody they invite you and your spouse to a nice dinner a show where they present you know all of these uh their whole travel arrangements and things like that right the whole club memberships and all it’s pretty high-end you go there you feel good and
Uh you know throughout this whole seminar that they have they do make you feel valued so that you know if you invest two-three lakh rupees in their membership you do feel that it’s of value to you and it’s adding value to you so that’s you know so it’s a pretty high-end kind of a sales call where you could you know these people speak to you for 30 40 50 minutes and your emails is a proper procedure so that when 100 people over here show up
They do end up closing lack rupee clients okay they do end up closing lac rupee clients now what we have is all of this stuff is your marketing cost, okay all of this stuff is your marketing cost so your operating cost is 120 hours let us say maybe one employee that services the customers or something like that okay maybe an employer may be somebody who just manages your office
Switches on the office every day clean it out you know maybe an office boy or something like that that maintains your office you provide the service yourself okay and then you have marketing cost which is 80 hours over here okay and then maybe you have somebody who does all the telecalls for you or something like that who does some pre-framing some database cleaning or something like that for you some back
Office guy who keeps the thing ship shape so you’re able to bound the calls to the right people convert them in sales meetings and things like that okay now in addition to that the cost of running this business is let us say an office worth 50 000 let us say one or two employees worth 20 000 and then 200 hours of your time uh every month so that you’re able to keep this thing ship shape and you
Collect a lakh rupees now your net profit on this whole business is about 30 percent and net profit on this whole business is about 30 percent now let’s go deeper into the math here so you make about 30 000 rupees by spending in 80 hours of actually promoting your business of being a salesperson for your business or your practice or whatever yeah now I know some of you guys are doctors lawyers child accountants some of you
Guys may be corporate professionals or small agencies and you might be like yeah we have ourselves listed on Practo we have ourselves listed on certain professional networks you know that’s where my business comes from and then I have references and existing customers pay me and all of that that is great if that is consistently giving you business and you’re happy with it you don’t want to expand further you never think about you know what is
If that I don’t know that’s not helping me scale further then that’s fine but if you do want to scale for then if you do want to be in 200 controls of your destiny if you want to be able to predict what’s going to happen 30 days from now 60 days from now and 90 days from now like a mathematical equation then just hear this out okay you just spent 80 hours of marketing to generate 30 000 rupees of profit you just spent 80 hours of marketing to
Spend 30 hours thousand rupees of profit so that means the return on your marketing time is three thousand by eight which is about 375 rupees per hour okay it’s about 375 rupees per hour now what if I told you that you could 10x this
10x this return by using something called cyborg marketing cyborg marketing what is cyborg marketing is you that’s you, okay ladies or gents, whatever and then you have something called an iron man robot suit which is like a robot this is like an iron man robot suit okay what you do is you shoot a video of yourself you shoot a video of yourself
And you put it over here so this becomes like your robotic avatar or something like that yeah like you had in that movie avatar so what you’ve done is you put your little video and put your little avatar inside this robot okay now this robot does everything that I just told you which is finding the people finding interested finding agencies which have the database buying that database calling that database themselves and putting all of
These interested people let us say in a high ticket situation putting about 10 interested people into this box which is a sales meeting and you were to spend only 10 hours converting them to a one lakh rupee customer okay now hear me out of the 200 hours that you had spent and 120 will require to service this particular customer out of the 80 hours what if I told you that you need to
Spend only 10 hours which is only 12 percent of what you were spending and you’ll still be able to get this result because the cyborg will be doing everything else for you it’ll be going out and finding the data for you it’ll be going and calling them it’ll be convincing them and bringing them into this one-hour sales meeting with you if you speak to 10 such prospects you generate a lack of rupees now what’s happening is
In 10 hours you were able to generate 30 000 rupees in profit in 10 hours you were able to generate 30000 rupees in profit saving you 70 hours okay so how much money did this cyborg just generate for you how much money did this cyborg generate for you that’s 375 into 70 hours that you now have left so I’ll just do the math this is a
Valuation of rupees that’s 26 250 rupees worth of value 26 250 rupees worth of value that this cyborg that’s working 24-7-365 is creating for you while you’re not there you know why because in only 10 hours of working you’re able to create one lakh rupees in revenue and 30000 rupees in profit now what if I told you don’t you only need to create the
Cyborg once you only need to create this cyborg once okay and then it’ll work for you forever the only difference is that all of your different customers and your prospects and the people who saw your business but they never showed interest may have different questions in their mind they might have different questions in their mind which is why they have not signed with you yet they may be thinking of signing with you may have their
The attention they may be interested they may be desirous or they may be committed what happens is you’ve got all these different thoughts and questions and objections going on in their mind so all you have to do is every couple of days feed the cyborg with one new message one new answer to somebody’s objection and send it out back into the wide world it’s gonna buy all the data it’s gonna call all of those people it’s
Gonna show them your video and when they’re interested it’ll pump them over here you can literally keep working these 10 hours and collecting this lack of rupees and billing and then doing 120 hours of work and supplying those customers or what you could do is or what you could do is you could tell the cyborg I have so much time why don’t you instead of giving me 10 meetings give me 80 meetings you will be able to create about 8 lakh rupees in
Revenue will leave you with only one problem how do you hire more employees and systems to support these high-paying customers which in my mind is a great problem to have once we come to that problem there are different other techniques that we use but for now this little technique could reach you from zero to one lakh to maybe five lakhs a month now who is this person that I was talking
About at the beginning of this video who is this person I was talking about at the beginning of this video he has a running business okay he has a running business and then when the lockdown hit he was uh you know he was kind of turning his business around to uh you know to make it more zoom friendly more remote-friendly and all of that so he doesn’t have to be physically present everywhere
And then it struck him he said if I can do this there has been a deep-seated passion in me to help people in some other area and this other area I have a very good experience as a consumer and I’ve seen that there are gaps where consumers get hurt and there is nobody to take care of them so I would like to start a business in this other area okay so I’m trying to make my business covet friendly to get it online
Get it on zoom and things like that and while doing that I realized there is this whole entire another area that I always thought why aren’t customers better-taken care of because I have been that customer why don’t I start a new business okay instead of you know this business is running fine that’s great but instead of pumping my time into this business why don’t I go into my passion area because this seems like the right time this seems
Like the right time reinvention yeah so he takes 90 days to reinvent himself now he’s had these ideas in his mind for a long time and he’s been in our community for about seven-eight months but in the last 90 days he says now this thing is coming together I need to put this out and working extremely hard to build this cyborg for himself once he has been able to create a constant stream of six-figure paying customers within a period of 90 days
Yeah now the fun part is the industry that he chose to work in was much more badly hit by coveting than his original profession okay the industry that he chose was worse hit 10 times worse hit in covet than his original profession but he still said if I want to build a cyborg it’s going to be for that business why because it’s something that I feel very passionately about so it came from nowhere came only from passion not a whole lot of technical
Knowledge, not a lot of market experience he doesn’t have any experience in that area, and in the cove there are some industries which have come up this industry was actually had gone down it is the worst possible industry to be in at this point even worse than hospitality and hotels and restaurants and using nothing but long amounts of time put in sheer will and hard work our friend has created a totally game-changing offering
You know game-changing offering in the new economy how to build a three-phase offering uh once again in the master class tata frat dot club forward slash product and if you want to know who this person is if you want to hang out with them if you want to meet them and learn from them for a period of five to six days on live camera one-on-one it’s not really one-on-one there’ll be other people also but you know all of your questions will be answered if you
Want to be able to do that we have specially requested this gentleman to make himself available as you know he’s become very busy so to get his time is not easy but we’ve requested him and he’s willing to spend some time with you if you’d like to go ahead and uh you know to interface with him learn some of the success principles learn what are the things that made him successful what are the things that were roadblocks for him where is the exact balance point
Where is the exact balance point among all the knowledge flying around where is the balance point how do you put one step ahead of another if you’d like to know that I want you to write on them in the comments on this video I don’t have a link for you anything but I want you to write cut me in yeah I want you to write cut me in on
This video today and I’ll be here with another video tomorrow and then I’m going to help set up a meeting or series of meetings with this person so that you guys can interact you can ask them directly they’ll be like no moderation or anything you can just full-on ask anything that you want but it will be at a specific time at a specific place it will have a time limit to it because obviously, we cannot ask unlimited times from people so if this model interests
If you would like to understand how being a corporate professional or a certified professional or a small business owner you are able you should be able to do this then put in the comments below cut me in and we will notify you of when these series of web meetings are going to take place you’ll be able to attend on Facebook live or on zoom depending on what your subscription level in the community is okay so just write cut me in And I’ll cut you in okay wait for a training tomorrow I’ll see you bye.