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Welcome, everybody. Sorry for the delay. This is Rajat over here from Startup Frat. Welcome you to this live stream. Unfortunately, we will not be able to live stream to the business page of Startup Frat and I will have to read your comments manually over here because I’ve uh streaming software. Restream did not Work.

So, we just had to shift the Zoom. Sorry about the delay. Just give me a hi and where are you guys from? Just give me a hello in your city and uh Just give me a high in your city and uh we shall call out your names and everything. Okay? So, I have it with me over here. We’ll just start the interview in just a second

While uh you know, while we wait for some signs of activity and everything. Sorry about the delay. We will just uh you know, we will just wait for you guys to hop on to the group Unfortunately, restream is not working on some bugs in it. at the last minute. So, I couldn’t just start my camera but we are here now. and uh let me just check. I’m just

Checking on the group where I can see everybody. Alright or not. I just uh Okay. Very good. So, we’ve got mister Very nice. Alright. So, we have a few people online. Just put in your name and your city. So, I’ll be able to call out. Uh you know, I’ll be able to call out your name and everything. Sorry about these new arrangements over here.

Hello, my friend. Glad you could join. Just getting started in just a second. Okay. the is here. Super excited about the session. Yes. Same with me. You’re going to learn a lot from the latest celebrity interview at Startup Frat. Okay, just let me open up my interview notes. The great thing about being an interviewer in the hot seat is

You don’t need to prepare anything. You got notes Okay, you’re ready? Yes, sir. Okay, but before we get started, uh you know, introduction about is that he’s a business guy. He’s a corporate honcho and a business coach and uh he was starting his career with his corporate job. He is starting to do some business coaching and then he had a you

Know, a group of people that he was mentoring and everything and during this process of business coaching, he’s he to notice this one common thread among all of the different, you know, the people that he was coaching. He said, he noticed that if you have a little bit of tension at home, if you, you know, the spouse is not getting along for whatever

Reason or if they’re out and not fighting or something like that, you know, it starts to affect business and then he started driving and deep deeper and deeper into it and he made it his personal mission that if improving the relationships has that kind of an effect, you know if it improves your wealth or your business for something. I’m going to just

Attack that problem. I’m going to learn about this. I’m going to master this. I’m going to help the people that I’m, you know, in another way and you know, in an oblique angle so to say, okay, that is over here. Hi, So, he went ahead. He was not an expert in that area. He went ahead and read almost like a thousand books, you know, educated himself on this

The problem, hang out with a bunch of doctors and psychologists and all of them understood the depth of this problem and over the last few years, he’s been able to help 500 plus couples improve their couples relationship. Not only that, there are people in this group. I’ve been, you know, uh fortunate enough to uh interact with some of the people that

Are in this group and they say that I don’t know if we come to know today but they say that he has prevented over 100 divorces So, starting from a business coach identifying a problem where he saw a common trend that if you’re the home relationship is a little off or something like that. You know, he became a relationship counseling expert, and uh you

Know using his learning she has been able to help over 500 couples and the grapevine says that he has prevented, you know, hundred plus over 100 or you know, 100 plus divorces. So, we’ve come to know today. today is the sneak peek in the hot seat and we’ll get them answered. You know, ask all the questions, etcetera. is from Mumbai.

So, he’s saying here, just keep your comments coming. I’ll be able to call them out Um and then if you have any questions, please feel free to put them in the comments column, and then, you know, I’ll call I’ll ask on your behalf as well. So, let us get started. So, for our background, how did you, how did this whole shift happen? for your business relationship?

A special formal education degree specialist in the different story part of my job here but Job next time,business. many doctors Association. psychological consulting. consulting. and last uh and salsa a businessman or last uh they do that.

But certification official certification uh the results the certified professionals Uh yes, it’s before the end of this interview. we are very privileged to have uh Doctor Kamal who is quite you know, accomplished and

Trained uh person in this area. She is a doctor herself and a trained psychologist for carrying great work. 15 years is a lot of education, very amazing and then we have mister this saying Uh great work. Amazing stuff. Amazing stuff. So, thanks. over here, a lot of people are watching. So great to know all of this. be um let me see what else I want to ask you.

So, um mental, emotional, or psychological level up to industry We thank you and thank you celebrity interview of one of our community members who has built an extremely successful practice in counseling We Satin is here. Hello, is obviously here is here. He’s saying, you’re solving problems. good stuff. no is powerful. Good Stuff, great.

So great to be here. for a startup. benefit. Manuel. Uh of all. Manuel every year, every year, Great. you. Yes, sir. he is giving us half an hour of his chargeable consultation for free. Of course, we cannot ask him a lot to keep

Application and then his time is chargeable and all of that but other personally, relationships benefit uh personal relationship If you know anybody that you want to help or if you want to take his help Just like you don’t have a relationship. The that will show up in the, you know, in the bank

The account also because today, both spouses are working or don’t know your financial wellbeing able to affect don’t know your financial wellbeing supported financial wellbeing, if you’re living in a tier one city like Delhi Bombay and all, you know, it’s expensive to live life be talking about. It’s a high-pressure situation. Who said you had directly to a

A bank account that so what? When the ETS Prime Minister promised us is if you want to take half an hour of his time to be part of the hangout, what you do is head on over to this web link which is called Startup.com forward slash Startup.com forward slash It will take you straight to his calendar for availability. You will be able to book a half an

Hour slot. Okay. At that point, will be able to help you. Uh again, we have not asked for much time because like I said, we see the professional person as timeless, chargeable, but up to 30 minutes. He will be willing to help you with a free consultation on the relationship to wealth, a relationship to wealth consultation, 30 minutes. He’s willing to give

For all the members. So, if you hit this link which is Startup.com forward slash then you’ll be willing to spend half an hour of his time and helping you out in whatever way that he can. Let me just share the screen and show you how to access it. Um again, as I said, I would have flashed the clickable link in the software So if you search

For in the group section, if you search for Randi Singh, a relationship coach, okay? Raid Singh, couple relationship, you will be able to find his group and if you’re on us with the link to his community, you can join his community but obviously, the best way, the best way to do it is uh just head on over to start a club forward slash time available.

Capitalize on this time and get some free value um and this is specifically for our you know Startup hangout members. Uh you know, when you meet him, you’ll be able to relate with him and everything. So, as a Remember, he’s more than happy to help out. Okay? So with that, let me just uh check some of the latest comments and everything, and then we will

Close for the day. Doctor Kamala saying, competent coaching. Absolutely. Those thinking about your success matter to you. You must stop into the academy and you must also be open to getting mister and this time while it’s available, the HD is saying I have already referred you to some of my friends That’s amazing. I and Jake is saying it’s a gift

From god to he’s helping couples to improve relationships to actually understand one soulmate. That’s amazing. Um and great stuff is awesome. Ten X is amazing stuff. Okay, great stuff. Uh very true. Amazing. Amazing. With that good stuff. So, uh with that, we will close the session. We’ll look forward to meeting you again and you

Know, once again, for the people who are watching, it’s Startup.com forward slash and you’ll be able to get your complimentary 30-minute session with mister Randi. the relationship to wealth, The relationship maybe help your wealth. So, the best possible combination with that. Thank you for all your support. Thank you for watching us. Yes, sir.

And we shall see you around in the hangout. Buh bye. Thank you. Thank you. Thank you. Thank you very much for me. Thank you, bye.

Hi this is Rajat here from Startup Frat, hello and welcome this is a very special video interview with one of our students from one of the academy programs our very own miss Rituu Sharma so welcome Rituu and in this welcome to all of you guys who are watching this video so hi Rituu how are you doing I’m good thanks thank you for giving me this opportunity to be with you and share some good things amazing stuff.

So uh I’m just gonna quickly interview you we’re gonna go all the way back to before we first met we’re gonna walk through what you were up to at that time and then what you’re doing right now and a little bit of the journey in between and then obviously we’re gonna want to learn from you what all has transpired and we want.

To make the best of all of this so what were you uh doing uh before you joined the star of fat community what are you doing right now why did you join the star fight community and you know what’s in the progress let us know so before I start my journey uh a big thank you to you because I have found you at the right time and uh I’ve got a mentor for my life and I’m really fortunate and I thank god for you being as my mentor so that’s a big

Thank you for you and taking it to forward my background is from exports I belong to the export industry I’ve been working in uh exports for almost 15 years and then uh during that time you know from my childhood I had this situation of creativity just to keep doing little things and during this time I because that uh creative passion was there so I started

Doing some type of part-time kind of thing so I used to create a lot of uh home decor and gifting products and I used to exhibit all these things part-time doing the job as well and uh gradually this uh pending as time came and like everybody you know it was a very uh challenging phase for me as well and uh during before even that time, I was you know thinking that let me fully

Go into my own fashion why not you know rather than just working for some company corporate so that was there already in my mind and when this pandemic happened I actually uh I would say it was fortunate uh unfortunate but then it was fortunate for me during the spending week I lost my job and then I thought that let me you know start doing this awful tragedy but then how and uh from where to start so I was

Looking someone uh I was making some guidance on it that you know how can I take it to the next level and then one day in April uh I was just you know scrolling down my Facebook and I saw one advertisement coming up and there was a webinar called and that was your call so I don’t know what they inclined me towards that wall I made up my mind that let me just you know hop in and see what exactly is there to for me

And honestly, my life actually changed from there the moment I attended the webinar because in the webinar I actually I’ve been looking you know listening to a lot of other people uh you can be successful in this manner and there are so many tapes and all these uh you know different videos coming up on Facebook but when I listen to your webinar

One thing which really hit me was because I’m not that tech savvy and you know I’m not a marketing person at all I’m not a salesperson at all so then uh when I listened to the webinar I really got that comfort zone that you know this is something which is for people like me who really don’t know much about marketing uh the product you know creativity is one part but then when you have to make a business so that

Uh those things you really need to understand and I was not that kind of a person so this was my inclination and then I decided to move forward and take up the course because webinar was such a big influence on me I really enjoyed it when I made up my mind that yes this is something which I really need to get into uh to make my passion into a

Full-fledged business so uh I took up the course and uh I mean from day one when I started with the first level of the course it is amazing, I would say that this is something uh which is you know which was very new to me and uh during this whole process it’s still a process I’m still learning

There are so many things that I’m learning every day so many things that are there I would say it is such a deep knowledge I would say it’s like an MBA course altogether so but I’m totally satisfied and uh I got a direction for my work I really got a direction for my work I started off with doing classes for kids and um I started with two kids and then gradually you know I started getting good responses

And uh doing all these technical things like doing glass and all was not my cup of tea at all so this all thing has been trained to be in the course itself that you know got all we really need to brush up on to actually get into the picture with digital marketing and you know a lot many people knowing you so that’s how I uh started learning all this and I’ve really got a good response because

People attending my classes were very satisfied and I’m starting batches after batches again I’m starting new batches so it was it’s really a blissful journey for me and I’m thankful you thank you very much okay for the people who are watching by the way I have my questions written down and she also has our answers written down so if you look down and consult

You’re not just perfectly fine none of us are like professional uh kind of media people over here so we need to consult I actually make videos I consult my notes and all the time no big deal okay so let me ask you this uh so do you feel because I feel the answer to this question could be very important right so I just want to point hit on this point so do you feel that you’ve become like a technical person now going through our program and everything like

You become like a total tech geek or something or how is it I would not say that I am an expert uh it’s a process I’m still learning I still have to do my autopilot course uh but uh till now whatever I have learned I’m uh you know I’m really able to use uh those things uh in improving my own skills so but then still I’m learning uh and the most important aspect that I would

Uh consider is you know you just have to start with the journey you just have to start I mean you just have to have that uh will and that confidence in you that you can really learn and do because see we all have till we live uh learning is a process so I’m on my journey okay great so there are certain aspects you understood that you know we have to

Utilize the technologies that are available because we need to expand our reach, okay you’re still not an expert you’re not a digital geek yet but you know you’ve gotten down the pro the journey of life not only the program and then I’m sure you will learn better more as you go along but

Now the reason I’m hitting on these points, again and again, is because I don’t want to give any of the viewers a wrong impression okay because this is what I truly totally feel that that digital is a tool okay just like anything is a tool like digital is tool money is also a tool right money by itself does not make you successful there are a lot of rich people who are depressed and a lot of rich people are frustrated with their life and all that

Right so their lives are going nowhere but they’re you know there are a lot of other people who are happy so by itself digital is not going to make or break your business it is just a tool that gradually you need to start learning because it expands your reach is that accurate by my standards yes perfectly because you know uh, I will tell you that uh with my even doing my classes and all you know this is these are all technical parts and even they

Can go wrong at times so it’s all about just doing practice and practice in practice because at times it happens with me that you know for one particular thing for one particular class, I have to prepare for let’s say four to five times but then I don’t give it up I don’t give up on it because I know that it’s going to work so uh that is how you know that is how you learn and expand yourself

Awesome okay that is great let me just quickly look up my list and uh okay now uh let me quickly ask you have you do you think that you have improved from a business standpoint the understanding of business as a whole has improved or how is it yes it has improved because the most important thing being in the community and uh

Going through the course uh the most important thing that has uh you know upgraded in me as a person is I have a really great gain confidence uh and it is the result of that confidence that I’m speaking to you one on one like this okay because before this uh it was very difficult to even think about that you know something like this also I can do so this confidence has I’ve really gained and uh that has you know taken me to a next

Level uh I can feel I feel that you know I can uh jump on from one step to the other now so that’s how I start I started with two-three different things at the time my god yeah so let’s go that was my next question let’s talk about your export like your new line of products let’s talk about that for a second can you walk us through what you’re up to now

Uh so uh what presently I’m doing is uh because I was always in exports so I have that export experience but then to promote my own thing and you know how to make it my own business so from exhibitions I’ve started uh a line of gifting products for exports of my own and along with that I’m also because I

During the spending, I started off with doing uh kids uh workshops and even for elders as I would tell you that you know I had a very good experience uh with the corporate world people because you know I coming from a corporate background uh because I had this uh inclination for creativity always so I used to whenever I used to get time I used to you to know paint and

Do these creative things but actually uh I realized that after so much of pressure in my corporate line when I used to sit and do this it was so uh peaceful and you know it used to de-stress me it was so good that you know I used to feel refreshed and the same thing when I started off with classes, yeah I mean it was just for the fun set I started with kids and then actually I started i

Planned some workshops for even elder people from corporate and there were people I have really uh you know gay uh taught them different things and they have really found it as a passion within them because you know there are some talents everybody has some creative talent in them this is what I see but then you know at times we really don’t know uh that it is hidden us or uh

We are not uh what do you say uh we are not um brave enough to take it out or we really don’t know how to do that so uh when I met people and uh it really um I when they share their experience it really destresses them and you know it takes them to a different uh opinion about the life you know mindfulness is there so you really feel good about it so that is the second thing that I’m doing and I’m

Really enjoy doing that so uh these are the two things and uh yes loads of work and a big journey to move ahead amazing okay so let’s go back and so let’s first kind of work on that point a little bit so I really resonate with you when you say that there’s something hidden inside you it has to come out it is your ideal self-expression I

Believe like your self-development because I truly believe in that and I think uh in addition to all this business stuff and commercial stuff which is what I’m like totally like a left-brained person it’s all about you know how do you put the mechanics together you know the the the money machine and all that stuff but I think the main thing is that if there is something hidden inside you that has been a passion so long

And you were never able to connect the dots it was in the background it was like your little hobby in a corner of your house or something right it was not in the center and you can actually bring it to the center and I believe that when you’re pushed against the wall that is when you end up with your best development and your best moves I think that adversity has brought out literally like the best in you very happy to see

That you are you know your friend I am honored and actually it could happen because of the community I would say because you know passion was always there but then uh feeling and you know blooming like this out and uh coming to a whole new world because I believe uh if creativity is there that is there but then you know uh digital medium has become such a big thing and uh that you know it has taken

The creativity to people around yeah yeah so I feel you know everything gets coordinated go hand in hand so you need to understand the technical aspect also which um I feel you know your course is designed in this way because it caters to all you know area of your life will be the technical part beat your passion towards uh whatever creative uh thing you have inside and you know generating uh confidence in becoming a

The better person you know that is very important uh just not getting mechanical at all yeah yeah so that is what I found uh something very amazing yeah progress outside has to be a result or a reflection of progress inside that is very very true solid that’s a great point just to kind of uh bring the focus back to a little bit back to my own story as well

Although I keep telling my story if not enough times in the hangout but when I was getting started like in the lockdown I started getting some emails from individuals saying you know can you like help us and all that and back in the day like when I’m mainly to corporate consulting I should think the man you know how can I help this guy like you know he won’t be able to pay me or something but

I think I did learn about how you know using the digital medium to help you get your message and get your art of craft I think my craft is the whole business angle and how to structure it to get your craft out to a lot of people which is great uh but also when I was starting out in just setting up this individual coaching journey which is the start of that community

I saw like the easy like I think I won’t call it easy anybody has an easy journey but like if you see all the ads right everybody is saying if you’re a coaching consultant author trainer speaker nice to say why is everybody saying that man and then I it figured because I did a few webinars I would run a lot of surveys in these webinars

And then I figured oh it’s because these coach consultant author trainer speakers already have a product they’ve probably already been selling in the offline world now in the lockdown they need an alternate path so the digital is providing them an alternate path to it and then I said what if I don’t want to do that man what if I tell someone is there something hidden inside you we will help you create the product out

Of it and then we’ll help you sell it right so I said okay let’s try let’s start doing that so I didn’t go down that path okay and it was you know I didn’t know what I was doing but I think I’m very very happy and satisfied when I meet people who are not nonsales savvy nonmarketing savvy nonbusiness savvy non uh products like they don’t have their own

The product they don’t they’re not technology uh because all of these are tools and skills sales is a skill you can learn marketing is a scale you can skill you can learn business is a skill it’s a mindset but it’s a skill that you can be that can be learned and the product is something that can be built the only thing that can’t be replaced is passion right so if you have all you need to

Come is with passion if somebody says I don’t have the passion or I don’t want to put in the work then I tell them I can’t help you and I get hundreds of emails today with from people who are not willing to pay the price for success okay like they say no I want to make money just give me the short answer and then I say why don’t you join the hangout you’ll get some free training you’ll come to know what we’re about and

You will be surprised the number of people who tell me I don’t want any more free training I just want the shortcut you will be surprised people still say that and I’m like dude this is the only thing you need to come with passion all the other things we can build so I think my mission has been more about if you don’t have a product if you don’t know marketing if you don’t know sales if you don’t understand business if you

Don’t want to do business but you still have a passion we’ll build all the other layers right and I truly believe this because I will tell you uh during this lockdown because uh without a job or something you know you already are in a very uh you know emotional setback kind of a thing but then you know I was every day painting but I never thought that that collection of paintings you know can take a um

You know a face of a product I mean I was really amazed and it could only happen this thought could only come because you know I was doing that course okay awesome so yes it is and I believe there are no shortcuts for anything you really have to work hard the more you learn and the more you progress yeah you really showed us all that I’m very very happy and I think I’m you know

It is something to be envied that out of all the interactions that we have in the 6 am club and all the other team calls I am the person who has gotten by virtue of your coach to see your journey most closely and I feel that that is something very special I think it is something to be envied because when you see greatness being born and by greatness I don’t mean like you have to be some multi-millionaire or something you have to be some major you know

A person who is influencing you know thousands of people or something it’s just like if you can break through your own psychological barriers and uh you know just take the steps necessary to come out there and expressing yourself and doing all of this then I think that greatness is being born and I’m the one who gets to watch it most number of times with so many people and the most closely by

Virtue of being the coach so I think it’s it’s you know it’s a place to be envied it’s uh my I’m in an enviable position that way I’m really honored for this because you know I could uh there were so many breakdowns you know but then still I kept on moving ahead so everybody has to think this that you know no matter what passion you have no matter what field you are from if you are there have you still decided with you on the journey

And if you have a mentor like uh somebody who’s always there to you know guide you on the right track yeah so it is very important you know you just keep sticking to that because you know uh nothing comes in a day so it’s it’s a process as I said that you know even I have not finished my course but it’s a process for me but then I never think that you know how many lilia then you know what let let it

Be no I will not let it be because you know whenever I get time I will try to complete everything and I know I’m very bad at you know completing my all these things but yes I could gain the practical knowledge and implement it that is very very important for me and uh it could only happen because you know even uh not doing the course incomplete but then every point I get a guidance from you and that 6am club is so amazing I can’t

Tell you because life is coming into your routine because of that solid solid awesome so uh real quick before we close down I think this is pretty much it and if you were to say uh I think you already gave the message which is to the people that you know if you have something hidden inside of you you need

To just that is one barrier you have to break the help is available guidance is available all the technical shutdown is available but you do have to take the first step you do and and in the end the journey and the price that has to be paid for success everybody’s journey is different I think you have broken through some pretty crazy barriers uh in the physical world and then even otherwise you know and you’ve really come out very happy to

Be part of your journey but if you were to point out three obstacles that you had and three things that you’ve gained from this community startup right in general as you see from from little bit of the large yesterday’s call in the whole community has been part of your journey now right so what are the three obstacles that you would say that you started with and what are the three things you’ve gained from the overall

The startup launch community okay uh as a person like I would talk about a person like me as a person so the first obstacle though I was very confident by working in exports but then when it comes to your own personal work and personal uh personality as such so confidence was one thing which was actually lacking in me this I can understand now you know after doing this course and

Becoming a member of this uh community then uh so I can see the difference in me so uh definitely one was confidence which have really uh helped me and I’ve gained the confidence second uh there are so many things going in the head but then you know I’m lazy I was lazy to implement them so uh that has really changed I mean being over here has ready because there was always bucking up you know yeah I have

Missed couple of meetings also but then you know back of my mind I used to feel that you know I’m missing something and I used to you know I wanted to join but then that laziness is gradually I’m not I’m not saying that it’s gone completely it’s gradually I’m improving on it and 6 am club is one thing which has happened to me which will uh which is actually helping me and uh

The third thing is actually like everybody has challenges in their life so they there are there were some personal challenges in my life as well but uh yes uh I have come out of it because only only because of my willpower only because of my belief and my hope that you know things will take a turn and I’m really really thankful to the universe because you know it is a universe who was working behind me and i

Got started for frat community on the right time uh of my life’s journey when I really needed it most so this is something I i will really have gratitude to god and I will really really have gratitude to my mentor because uh I truly look up to you uh for uh because I see that you know no matter how much busy you are whenever I put up a mail I always get a response so I know you know that that I have a bad support

To guide me always so that is something I’m really you know I’ve gained in my life okay thank you so much yeah so thank you so much for those kind words and just to not set incorrect expectations with everybody sometimes I do not I’m unable to give you a response but you will always get a response in one or two days max in two days probably so that is good that is great let me just check okay one more point can you

Just show us one little item that is going out for your export collection show us the calendar man I really love it I uh and I love it because I’m biased because I got a gift so I need so to I do a lot many things and I also do uh as you can see at the back I do a lot of you know workshops teaching all these things also for different corporate people so this is one of my

Product guys, so I’m so so happy to show you this because you know this is something which was my which is my passion I created all these things during the lockdown and I never thought you know I can make it a product so I feel really proud of it and uh I’m really really grateful to the community to help me build the discount because I’m truly proud to make

This thing uh I mean it was nowhere in my mind but it just happened and I’m really happy for this cool so I already have it as a gift which is what my unfair advantage is so if you’re a coach you get free gifts and I’m probably gonna I mean I always owe that to you because uh oh yeah that’s a good thought that I think we should yeah we should propose

That little more in the team calls many give me some stuff man so yeah this has been it’s a beautiful item like and uh you know I’ve ordered many more of these to give away to my friends my own calendar one of my friends literally just came and picked it up and said get one more for yourself I’m taking this so I’ll probably do an unboxing video and uh you know so that more people can see the beauty in that and potentially you will

Also because like you currently said you gained so much from the community you will give us give the rest of the community also you’ll plan some nice things to do for them yes uh I’m already uh here with one thing one nice thing for the community people and secondly as I’m as I said that you know I’m into taking classes for children so I’m planning upon next batch for

Children uh I take it on every Saturday so I’m planning up a new batch and if anybody from the community is interested I’ll be honored to you know uh give away uh that those classes to people yes so I like I’ll be honored if people would like to you know to join and experience it, okay so we’ll build a little promo around it we’ll roll it out in a couple of days and then uh

Then you know thank you very much and then we will really hope that you know we all can get to meet you get to experience your classes get to experience the cool stuff that you’re making and not at export prices probably you know some nice offers that you might roll up so that’s cool I’ll work with you on that so I’ll work with you on that at the back end and thank you for giving us your time

It was really a pleasure to have this opportunity with you today yeah thank you so much we also got to learn a lot so thanks very much I’ll see you around bye.

This video is Rajat from Startup Frat welcoming you to the section this session called don’t learn to fish. When you are Starving which is don’t learn to face when is Starving goes back to the story that says all that and as you see on social media that’s as if you give a person a fish you feed them for a day. But if you teach a person how to fish you feed them forever or something like right.

This stuff is not really working in the market right. Now it’s great information, it’s a great education and absolutely you should be sure you know based financial decisions on that and you should also unit teacher customers to make smart financial decisions based on that a large and this applies specifically to certain industries which are in the business of helping their customers you not to eat fish or catch fish which is the financial advisory industry if you’re into mutual fund selling if you enter mutual fund selling in the stock broking or Stock Broking advice selling.

If you have a program where you know you hold seminar teach people about how to invest in stocks if you have a course program or something like that the stock broking in one aspect of his the service aspect of it and then people actually need to learn how to make this call themselves so you have Stock Broking and advisory then you have people who are into LIC for any kind of insurance Life Insurance selling because Life Insurance sold in a package format today which also lottery 15 still not only Getting their premium back.

When can I have can the premium I can get the premium back and that leads to certain you know consolidated products and we’ll talk about that at injustice S or you are into any kind of your into multi-level marketing direct selling which has a business opportunity built into it out things that so Oriya and to let se even to a certain extent real estate is getting in impacted by this ok real estate is getting impacted by this and I talked about that is well in justice S so this very interesting industry because there are two parties at stake here the first party at stake is you yourself.

Because you have to move this product in order to run your permission OK your money so you have a mutual fund Sala unless you get those big deals with his Portfolio Management services which are the ones that are bringing in the big commissions it’s an It’s your free because there are two parties at stake here the first party at stake is you yourself because you have to move this product in order to your permission OK your money so you have a mutual fund seller unless you get those big deals with his Portfolio Management services.

Which are the ones that are bringing in the big commissions it’s It’s you know it’s a lot of Higher Education selling which basically means unless you educate a customer what’s the benefit of investing in Portfolio Management Services versus a single mutual fund vs single stock or something like that then organ invest in the pm’s visit Portfolio Management Service.

Why is that because when I can invest like 50000 with you please Portfolio Management Services you always asking for large sums for the large period and sure they may be a lot of benefit for the customers and unless you are able to educate them properly where they are unable to make that decision not only are they able to make the benefit from the service your providing you yourself are not making any commercial so your earnings are not happening right and what is this education is the education of telling the customer whites the right time to invest what is the benefit you get with investing large sums of money will a good portfolio manager over long periods of time?

Because that really gives the portfolio manager the leverage the breathing space to make the right decisions on your behalf and hopefully your portfolio grows over time you also get a lot of retirement Corporation organ or make you know good retirement with 50000 rupees of investment or something that right side of education has involved the customer so that they expand their mindset to accommodate that Idea and this sometimes feels like a shadow giving them the fish you have to actually teach them out of Asia educate them before they are able to consume that big service education is.

The second thing is if you are it to Stock Broking in stock broking and advisory Bureau you may be teaching customers visor right time to invest in the market shutdown markets are likely to go up companies you know the performance is a little down because whatever finance whatever the market conditions have been and wise likely to go up if you invest now you know what are the benefits in terms of dividends and in terms of stock growth lot of education is involved with tear plus again in Asia a stockbroker you’re not making a whole lot of money on the transaction unless he’s a big transaction managed over time by your lot of education Lord of teaching the customer how do fish.

So, that they understand ok this advice is good at by lemon West to this person right or lemon West large sums with this person insurance very interesting product very interest product B self-insurance consists of three parts ok every insurance investment consists of three parts the insurance by itself is not an investment product ok insurance by itself is not an investment product and that’s what you know that does what you want the customer to understand when you pay mortality charges which are everywhere let’s have a 50 lakh rupees insurance have to pay a little bit of money to the company which could be 15 20000 rupees in order to pay back my family.

The 50 lakh rupees assuming something happens to me that is the basic mortality let se is 50 lacs and you pay depending on what company it is anywhere from 10000 the year 2 probably 20000 year is the mortality for a 50 lakh insurance ok but this 10000 mortality neither gets them the which is lost money with basically means they just throw it into the market that the end of it and if they lift for 30 40 years whatever that 10000 X 36 you don’t depend on 34 lakh rupees in mortality insurance for the return of 50 lakh rupees now a lot of customers they want to get that money back this out.

Rings and blended products ok a well-branded product is what you call it you live ok a lot of people sell this thing as a mutual fund and then they tell you more than you know you also get insurance which is the wrong way to sell it if you are doing something like that if you are an idea certified advisory would not recommend doing it do not call people and tell them it’s a mutual fund and misrepresentation on a phone call and show your Bania educate the customer later when you meet them but even doing that is illegal it could get your ideas a license canceled on doing that but whatever you live to do it says I am going to take this 20000 rupees of mortality.

I am also take let see another 50000 rupees and Audit in debt instruments which gets your flat let SE 7 8% return the FD return today fix deposited returns of the day of making this video about 6% maybe 7% ok and in private banks is going down to about 5.5 % depending on the ten years 67% that a good debt instrument will give you 78% maybe about half percent 1% benefit from putting it in FD and then there is another letter se 30,000 component every year that the customer is committing which goes to equity why equity because over any five to seven-year period.

If you see was any seven-year period the market always Rises to you put this in a five-year lock in a seven-year lock in or anything like that ok and then this product not only provides them the security that is stability e-security stability and high returns over any five to seven-year period lets you give the five-year lock in 7 years in any 7-year term if you see this thing is going to expand their activities on expanding that is going to consistently beat the market by half horse and the 1% depending on what debt instrument to use Sudesh 20000 rupees there paying over a period of time blessed 10 years 20 years 30 years.

Is Kaun actually kind of the growth is gonna take care of the Corpus pain during this time for mortality all these 20000 rupees a year X 24 lakh rupees the gain on this will actually take care of the four lakh rupees so even if the customer gets it’s this money back and they are still alive and they still alive you know they stand to make the money bag the stand to make a Lil bit gain and the insurance policy continues which means that purpose that has been built up with the games that can keep spaying the 20000 mortality forever 11 if they lived to be 1890 whatever it is right so this is a blended product you need to educate the customer.

How this works unless you do that if they buy this 5000000 topi plane insurance for 10000-20000 premium neither do they get the benefit of this product not do you make a good commission because all of this thing is mortality will probably make a little bit of money but not enough to change your lifestyle for that mean traditionally this insurance and LCL been sold through this family net worth should try to get one person in the family to become an insurance consultant with you maybe not an advisor everybody does not

Advisor what you are trying to do is your trying to teach people how to fish instead of giving them a fish was kal you don’t have a fish and you working with an insurance company selling their product classic third party performance marketing Teach people how does fish instead of giving them a fish Mushily you don’t have a fish head you working with an insurance company selling the product plastic third party performance marketing classic third party performance marketing you don’t have any control over the product and your hate you can’t give anybody of fish so you can only turn to learn to teach them out to

Dekhen only learnt from you how to face and that’s how you make the big money you have no the source of making Bay conditions for yourself and sometimes it gets frustrating because the customer also doesn’t really understand what you’re trying to teach them so it’s like frustrating on both and a problem that position and then you are into multilevel marketing let se multi-level marketing very simple you have no way of making 10000 rupees if you’re starting out it if you are sponsoring a

Distributed as they would do some social network just spam out your WhatsApp number here and there and you get them to join you you have no way of helping them make 10000 rupees today tomorrow ok always like this long plan which is learning the financial benefits of building and network than pushing a bancha consumer products or health products for skin care products through that Network and if everything goes good then one fine day the sky will be blue the birds will be creating in the sky and there we money in the bank like really this long you know long idea of of Europe making money know

Somebody who joins you with the idea and it’s always sold around this MLM concepts always promoted incorrectly in my opinion I would have I have I work with 526 companies always in correctly why you’re always Hookup person by saying you want to make money in the next one week 23 weeks I don’t see any money coming in so that we can be motivated the modulation goes down and then you know and then the system star to fall apart and then there’s always you probably the motivated person will drive in the

Entire team you don’t see any returns from it so what should try to do is it trying to teach a Starving person how to catch fish and is it doesn’t work like that first you have to give them a fish ok starring person gets the face they understand what this is find the school how can I do this better tomorrow where can I get the face tomorrow at which point you can start to teach them out of fish ok very

Important to give you a solution to all of this problem suggested tune to this video till the very end type ok real estate real estate unless your a person who is living in a Tier 1 city like Mumbai with real estate is always gone a kind of cell at a premium and you’re selling a state to consumers who obviously need the apartment need the house to live in it and anybody who got a job in Mumbai decided to settle in Mumbai record kids studying in Mumbai or something like that you know that’s the only real segment or

Probably a commercial segment in the commercial is disintegrating but the consumer segment in 8 years once it is literally the only segment that is moving ok and that is literally one hour 3 1/4 customer Persona 3 w Integrate German city is literally the only segment that is moving ok and that is literally one hour 31 out of 4 customer Persona as to what consumers in Tier 1 cities the second is commercial the third is investors which is retail investors the fourth is institutional even I slept just

Now this thing is literally like 20% of the market in a slow market this is 20% of the market and now all the real estate investors who was spread across all the segments they now targeting the segment segmental very confused a segment is very confused they want to buy a property for residential everybody is pitching name either too many options are there giving them some spill about return on

Investment and nobody they know and that mind if they gonna live in that house for 20 years They Don’t Really Care About return on investment share your basically trying to teach them how of fish and probably either their starting out there not even angry I have I know many people were Mumbai Real Estate brokers Allah consumer properties to people who want to use it as conjunction which is they

wanted for the family to live in their product 28 time frame they don’t mind taking a loan investing this segment is set the other two segments you know they are not really seeing the return on real estate everybody is worried about what the government policies can be tomorrow everybody is worried about the GDP growth the market is down 23% in some cases real estate rates are not come non 23% so there like why the hell am I investing in this thing when the the rate is not fallen as much is my business is

Pollen and secondly what if there is another lockdown tomorrow there is another variant tomorrow at something that right is becoming a very confused situation what you need to do is you need to learn how to make money first ok you need to give the customer and easy win on the decision taking first collect money for that which means speed yourself before going out and teaching other people had of a shop before learning how to face real estate is a little more different scenario than the other three segments but I’ll give you a solution to a tree and the video that will fit your scenario as well OK then I’ll

Give you a rich source for you can probably ask questions and probably get some clarification ok anyway the the the concept is don’t teach a person how of fish and they are angry give them a freak in fish man which can break me to a third point point which is if you are in performance marketing selling for somebody else if you’re selling a product that belong to somebody else does not have your name of face on it if you are selling Mutual Funds near mutual fund dealer advisor wherever the mutual fund is ICICI Prudential some scheme at 17 or black crop DSP Sun scheme or something you know something like

that of Franklin Templeton some scheme or something then the information that you’re giving is not unique basically means the moment people will hear your for 15-20 minutes then there’s a w ki my promoting then you say as frankly tempered Franklin Templeton top 20 something they say ok I’ll do my own research on Moneycontrol and come back to you business meeting and no action has happened that’s a big problem with third-party products when you sell third party products customer always wants

to go out and confirm some other information from some other source before they come back to you and the biggest problem is that this information is available in truckloads outside of you so the customers a love M photo Moneycontrol check this and the comeback to write same with real estate hundreds of broker

Information, whether it’s from the internet, was from their friends and relatives or something anything that define this is the product this is this is the action will have to take pay this much amount for this kind of service of paid this much to this company do this business and then I’ll help you with that whatever you’re bringing them down to decision ok bringing them down to this decision Deven escape and 7 hours Mamaji I want to go to the internet whatever it is and almost any information the find out

here is gonna take them away from this decision not towards this decision any information they find over there is going to take them away from this decision this novel and bring them back to the decision the event is this need to cut a check to do something they need to take an action that need to commit whatever it is write anything that define outside is going to take them away from that decision Moneycontrol and double checked and hundreds of other options hundreds of other opinions and they wanna go to YouTube and get lost over there for three days by the end of the fourth day they haven’t taken action they wish to the time and energy they more confused than ever and they don’t want to think about it by the fourth or fifth then they say at you know right now quite busy my brain even more so cool down and take decision after 20 days after one month after 3 months after 6 months there that’s what they want to tell you why did all that I don’t think I am in a position to take decision Nani 3

more months to take this decision was that meeting with you breaks is going to take them away from that decision solve this stuff that people safe following up you know good sales person does follow up a good sales person does objection handling and all that is all load of crap ok in today’s time was going to happen is you are I have a single shot closer is now open or close in 100% of situation but you need to have that watershed you and the Cliff Hanger event which leads to 20 to 30% closes right then and there ok and for that you can’t you can’t tell somebody a 20 year plan 6 year plan 5 year lock in anything like

that and expect them to take a decision noun anything they obviously wanna check more whatever they do over there there when they check is obviously gonna leave them away from the decision and obviously any of this follow-up and all is a waste of your time because you can be calling hundred prospects and nothing is ever happened that my experience if you think your experience with different you got it under control your all set then that’s fine you don’t need this information only to listen to this video ok but if you resonate with this if you wanted to write me to in the cause for this will happen with

you and what I am sharing is exactly you don’t you will experience this and you been feeling constrained imprisoned in a box with this with these problems and I want you to stop pores and put in the comment box ke Mithu on the common box so I understand that this information is useful to you forget prepare more this information on the other hand if you if you keep commenting than you know the social media and is able to keep showing you this information whenever I come up with newer training and things like that ok I am going to give you the solution right now in the next 5-10 minutes ok so

Propagated by these big companies who only one should go out and work and find you Rasht find them customers and they have not equipped you with the right kind of Arsenal and the right kind of product options ok now I say this in spite of promoting more than 456 companies at the back end which means that I do business with some of these companies and a few years back and realize if something is not working what is not working in the sales techniques their part you is the same as that taught roads of

other salespeople of rows of another market just like you and the prospectus got something called pattern recognition when the speak to a mutual fund advisor pattern recognition speaks to another prosper speaks to mutual fund advisor you know by the third by the time your 4 minutes into the meeting they’ve already pattern recognize happened with them so many times in the past there just jaded did

not even listening to you anymore ok the second thing is this company is a portal to lead with the product is always the product the end result is always that one product and that doesn’t really work with the product not solve in the prospect’s problem today then let’s see what are the other items you got too much competition why do you have too much competition because you are representing a third-party brand third-party company neither your face nor your name is on that product

The same product Aviva Life Insurance you competing with every single agent of a wale Aviva Life Insurance in the market you competing with every single customer has bought Aviva Life Insurance the market why because the customers want to say hold on tomorrow or not talk to Mamaji son’s father in law who bought Aviva Life Insurance and our understand their experiences so far or something like that right she had all of this Complex problem that the company has created is not your fault the company’s

trade all these problems because the scale at which they are operating they not giving you enough viable options to stand out for yourself and business people only do business with people who stand out ok it says in marketing me se customers always buy from someone who is an authority and you don’t do not an authority if you are in Aviva Life Insurance reseller request multi-level marketing or something like that ok you are not an authority to set yourself apart as an authority for this problem should not

occur so that you don’t have competition Shri don’t face this pattern recognition and customers come to you they come with an open mind ok there are two or three solutions for that so this is the root of the problem just understand this is the route other problem facing how do we solve the problem how do you solve this problem with pattern recognition and competition knowledge that the first thing that we do is we do it personal product you need to have or create a personal product that has

your name and your face on it in a to create a personal product that has your name and your face on it how does this work this personal product to the issue the happening is representing the company’s product first, of course, this is a business plan on there is some communication that whittles down to that product sir in the market today you know this is not working that is not working the stock market holds the key to your success so far that will come out with these plans you have some some

blah blah information that whittles down to the company’s product you don’t need to do that in YouTube whittled down to your product which is your it has your name and your face on it ok you need to exchange cash this is something we call cliffhanger event cliffhanger you and cache has to be exchanged in return for something that only you supply that has only your name and your face on it and all of this cache with a bank account is yours to keep ok over the profits are yours to keep Iran to share

with anyone is not like the other guys were not pay the company the company is Gonna Give You 15% of that it’s not like you know this trying to reach all the way over your head in Catcher know the something just casual not directly with all my product is what I do you can help you would you like to get in business with us yes or no clip Hanger event get the money out ok ok third thing is portfolio portfolio first thing is personal product second is cliffhanger event third thing is portfolio all big companies all big

companies have product portfolio is no big company has only one product except maybe Coca Cola even Coco on so many different food for your products to the lead with the black drink and have chips find the UN and you need to have a Portfolio product now how do you build what is this personal product and talking about what happens is that the selling process is wrong or this is how the selling process looks like you have some blah blah blah blah blah that this is what the company has taught you

whatever company’s products or promoting a whatever builders production promoting is a real estate person there is 20 to 40 minutes of blah blah and then there is problem 20 to 40 minutes of bla bla then there is product some companies product whatever it is in the prospects ilamma think about it and then out wherever they go out lead them away from your product and the negative confused and the deal never happens when you keep following up right so what happening over there is prospect attention is getting distracted prospective losing attention because they are way too many options in the market

that totally confused ok so attention clarity and commitment these are three things that you don’t have in your current methodology because the moment you say blah blah blah blah blah this market is working the solution is my LIC my Aviva Life Insurance my real estate whatever myinvestment my multi-level marketing my mutual fund PMS services whatever it is and then after that the problem your enemy is attention is getting lost clarity is getting lost commitment is not happening OK what this personal product does itself grab their attention bring some clarity by asking them certain questions and ask

them to commit and this commitment could be as lessons 999 rupees ok you say a would you agree with me if I told you that if you go to Moneycontrol and search for these options there are literally hundreds of thousands of options as an individual customer ID become very very difficult for you to understand very very difficult for you to commit and at the end of the day trust is a big issue with the market is going all over the place and the market is up to you as a customer for trust anyone because the market is going UP Bihar legislative money here right but today you want to do business with only the beshumar

do business with somebody would really has your best interests at heart am I right and there will be like if yes then you say will be have a service ok so when I am in front of the customer I don’t present any of the 56 back and company that I am supporting Aise you would like to do business I am and here to prove to you that I am the best person to do business with and the best advisor for your financial future ok and what I do is a present to you ever spent three days with you giving you the total insight into this market I

want to spend three days with you giving you total insight into this market ok and the stuff that I am gonna teach you is not available on YouTube is now available on Moneycontrol is not it is the best financial education on the planet guarantee and only I supply under my banner which is Costa fry ok I am the only person that can give you this information guarantee is you will not find the stuff on YouTube you will not find the stuff anywhere ok you can go to money we control you can do

I want a commitment from your side and I want this money is something that is not going to anyone this my you gonna pay me directly and the and the fees 999 ok at the end of three days if you can prove to me that you can find this information somewhere else I will happily give back give you back the 999 ok and what I am looking for USA is a serious customers gonna do lacson lakh rupees WhatsApp business and what you are looking at me somebody that you can trust with your money and your financial needs whether the market is AAP whether the market is down and usually what happened this sometimes when you go to people for help somebody you sold is a policy somebody you so due the real estate when you go back to them for help during a down market they have another product to sell you that I make my money of my own products which are advisory products are whatever it is and in order to bring you this clarity and prove to you that I am the absolute best person to do business with Amazon

spent three days with your number give you the best possible clarity of this market after you work with me you will be an authority on this and no other sales person will be able to make a fool of you ok in return for the three days of time I charge 999 rupees and its broadly non-refundable unless you find that this information is horrible is not to use totally useless or something like that which relate to really never

happens to my question to you miss the customer is will you be able to commit 999 rupees in return for helping you walk through this market so that you have 100% clarity full knowledge you can see what the future is going forward 7 to 10 years she backward and every time a salesperson sits in front of you you’ll be able to protect your money and make the right decisions outside of this 999 rupees of course I have portfolio of products and promote insurance account mutual fund multi-level marketing whatever it is but I don’t expect you to buy from me if you don’t trust me chancellor and look

Do business with you over the long-term that’s where my returns come from but I do charge for my advice one time and the reason I do that is that the advice I give is totally non-denominational I do not have any hidden agenda of promoting a product to you I don’t have any commission with you not giving this product you once you came in 1999 all that is my money and I think I deserve that for 3 hours of my time 3 days of my time if you are interested this is you need to pay me now this is your cliffhanger

the event this is your cliffhanger event and then approximately one in three about 20 to 40% of people will pay you which made if you have these meetings which were you promote only yourself and your own product ok every let’s say you meet file customers a day you will get two to three of these people will actually pay you the 999 ok now what’s happening mosha is your monitor tising first of all you

monetizing a customer that you are not monetizing earlier you’re giving all this free advice to people they treated as useless because you’re giving it to free for free and you have a hidden agenda wave make a Commission order of a big sale with their money is one of a lot done with somebody else that whole system is screwed up totally screwed up in the customer mind they just near they not happy that

Se through all of that I don’t want 20 lacs of your money 10 lacs of your money 50 Grand of your money and all of that gives you the clarity you obviously want to make money for the long-term I want to teach you what you need to understand and I want to be paid 999 for that yes or no so what should do is to collect

some money is not great money but you keep collecting this money and you keep filtering out all of the people who are not paid you this money which means the person who never paid unit-9 and they said no no I am not happy to pay use money they are not your people never following up with any of these folks very simple you’re cut out 52 60% of your useless activity that you are doing today doing this follow up you cut it out image Italy to safe 50% to 60% of a Time by cutting out the customers by asking for money ok.

The second thing is you now have a list of qualified people who are more likely than ever to do business with you ok in fat at the end of three days there going to ask you at the end of three ask you if I invest with you I just paid you a thousand bucks will you give me adjust a thousand bucks in the premium that I pay because I want to do business with you at that point you can decide whether you want to say yes to know if you knew you can say yes if your 10 years you got the hang of the thing you don’t need to return the 1,000 you can negotiate better for other things which are better portfolio products coming.

Customer either you can have a thousand bucks back aur I have this other portfolio product this is how we build packages for a customer that will ensure your financial longevity I don’t only deal in life insurance United I have these other options if you’d like to know about them and make the portfolio options more attractive than a cashback you guess you can absolutely I can I get your ex back in your pocket by adjusting it in the UNO in the premium but there’s another option and you bring in

portfolio product so what you’re doing is that trust that you again in return for 2006 your maximizing the customer lifetime value is call lifetime customer value lcv lifetime customer value by increasing their exposure on all the portfolio products at the end of the day people want to invest it wanted to do something better you know of over the long-term people want to learn how do fish biggest problem is biggest tell you know the opportunity I would like to say the biggest opportunity is people want to learn how do fish but they don’t trust it from a person unwilling to give them a fish to de do you give them a

life insurance product management problem also tied up with a couple of multi-level marketing companies and say if you really want a work very well with us regarding multi-level marketing uplevel program where in 30 to 60 days we will be able to help you generate some money from building your own brand building your own business a lot of people say that the scenes interesting my spouse will be interested I may not be interested on my spouse may not be interested I am interested or something

like that and you know then you kind of expand the customer’s footprint so that you’re dealing with lesser customers more high-quality customers with the larger amount of Trust life is better to trust is better you know the sky could really be shining blue tomorrow and the birds should be tweeting this happy Birthday do that and we specialize in performance marketing between a mutual fund person LIC person multi-level marketing person then we specialize in enabling you to build this implement this and sell it

starts to the market in a 32 8 week period why do I sell 3288 make Period there are some skills that you may not have that may need to be built from the ground up and then depending on your you be working 8-10 hours of the day, sorry you know you need to work with us for 20 to 30 hours a week to implement this for you said you may or may not have the time if you do have that time you could do it

very fast in 3 to 4 weeks if you don’t have that time you’re trying to steal time from here and there to build your own machine then it may take it as it may even take 12 weeks it might take longer I don’t want to commit that that’s entirely dependent on how fast you want to do it but usually, if you want to build this in a 32828 period you want the assistance

Flies in performance marketing which we share beautiful fund person LIC person multi-level marketing person then we specialize in enabling you to build this implement this and sell it starts to the market in a 32 8 week period why do I sell 32828 week Period there are some skills that you may not have that may need to be built from the ground up and then depending on your working 8-10 hours of the day.

So you know you need to work with us for 20 to 30 hours a week to implement this for you said you may or may not have the time if you do have that time you could do it very fast in 3-4 weeks if you don’t have that time you’re trying to steal time from here and there to build your own machine then it may take it as it may even take to albeit it may take longer I don’t want to commit that does entirely dependent on how fast you want to do it but usually if you want to build this in a 32828 week period you want the

Assistance then you want head over and check out our masterclass on exactly how we built this out to you your head on over to start a frat club sorry for my handwriting startup flat dot club/lean startup ok startups club for slash lean startup ok so you can watch how exactly this product support together I want to give you all the information upfront so it makes it easy for you to take that decision it’s a 45-minute masterclass you can’t fast forward it reminded to something so watch it at a time when you have

That kind of time to focus watch it late in the night or something like that focus on it for 45 minutes to an hour towards the end of that masterclass you will get our offer of the month which is probably having some celebrations in a community this month giving outs and discounts you can watch for the offer of the month that is probably the best possible offer you will ever see in the life because we’re constantly raising prices because obviously we also want to work with higher and higher quality

Customers and if it makes sense to you then come on and work with us and put this in place for yourself in a short predictable fashion ok also in the next video and in the meanwhile if you gained from this if you had some takeaways if you had some questions please put them in the comments below and I will be sure to answer them and one more thing is If You’re watching this video anywhere outside our Facebook hangout with we give out most of these free training all of our offers all of a community

Activities you get to hang out with some top-class people who are on the same journey just as you If You’re watching this video anywhere outside our startup hangout at a hangout club on Facebook a mastermind on Facebook anyone had over to start a frat club Startup that does f r a t with the Finland staff rat club for class Facebook right so if this sounds very interesting on a dive right in head over to Staff at the club for slash lean startup and if you want more information probably you know to check out our community and everything head on over to Staff at the club for slash Facebook I see the next video.

Hello and welcome there this is Rajat here from Startup Frat welcoming you to this video first of all happy Teachers Day I know I may be one or two days late but uh beware of geeks showing up late because they may come bearing gifts so I’ve got some teacher’s day special gifts for all of you guys and we’re going to be talking about that.

I have a super special lesson something that we just discussed earlier this morning in our 6 a.m. club so I just wanted to come out and share it with you as well now before I go ahead, I’d just like to welcome all of the people who have joined new in the last week or so and welcome to the start-up hangout this is absolutely the best place on the planet to get tons and tons of free education on business building on sales and marketing.

how to keep your business profitable especially if you are a corporate professional who’s thinking about doing something on your own either right now or sometime in the future very good place to get all of the current information on what’s working and what’s not working so that you don’t take any uh untoward risks right and if you’re a certified professional like a doctor lawyer chartered

Accountant architect who’s lost in an ocean of other such qualified people you don’t feel so special anymore right you worked so hard to get your degree to get super specialized to get super qualified and if you’re lost in an ocean of other such qualified professionals you don’t feel you have the right leverage in your career this is the absolute best place to figure out how to position yourself as the key person in your industry if you’re a small business owner with a

Business on the ground like you have a salon you have a restaurant you have a travel agency or something like that and you’re sick and tired that every time there is a bund every time there’s a strike every time there’s a lockdown the government tells you to shut your business and you’re sick and tired of that being in that position you want to up-level and this is the right place for you and finally if you’re a performance marketer who sells other people’s

Products like if you’re a real estate broker LIC person if you’re a mutual fund salesman or multi-level marketer performance marketer affiliate marketer anything like that then this is the absolute best place for you now the lesson, I have for you is uh from this sport of boxing now I haven’t been exposed to that sport or anything but you know I used to follow mike Tyson’s career and then Evander

Holyfield and all of that it was very funny when you kind of watch the videos and everything I watched all the rocky movies yeah so, they say over there that you know your power of punching comes from your legs so you got to be very good with your leg work funny thing in boxing you’re not allowed to use your legs to kick or anything like that but they say that your leg work has

To be very good your legs have to be strong and then when you know when you punch you know the power should come from your leg you punch from your legs although the legs are not really involved they say that that you punch you push from your legs right and that’s you know that’s a very good boxer right there now how does that apply to business how did that apply to business this morning you are having a discussion

Among our inner circle community where uh we spoke about the power of having a good uh personal story behind your business right a good personal story behind your business so if you’re an entrepreneur a lot of people you’ll see a lot of entrepreneurs being interviewed on YouTube on tv and all of that they always have this story uh about them where they say okay this is how I started and you know this is

This the rationale behind my business etc and if you see big movements today we are in the age of movement-driven enterprise if you have a movement-driven enterprise you will be recession-proof okay and if you don’t have a movement-driven enterprise just about products and deals and you know the best possible products and discounts in the market then you will have a recession prone business so you have recession-proof on

On one hand, you have recession prone on one hand okay now let’s talk about a little bit about apple yeah it’s a movement-driven enterprise where people believe in the products and they believe in the products because they believe in Steve Jobs’s story okay in an earlier video I talked about Steve Jobs the story where he had this passion that I want to make the absolute best computer in the world in those times the time was not right and he was actually fired from his own

Company okay and then 15 years later after he had done a lot of other work in Pixar studios and next and all these companies that he founded later they called him back to apple and then he was able to the time was right at this time the universe had reached across and met him halfway and then he was able to use the same exact concepts for which he had been fired from his own company 15 years back he was able to use the exact same concepts you know to dominate the

World when people actually buy an Apple product, they’re not merely buying that product yeah they are being part of that story they’re being part of that story similarly tesla I mean a lot of people would probably they would argue that products such as Apple iPhone and even tesla cars they’re so highly premium priced that for a lot of people it may not be really

Affordable and the value that they’re getting is you know is it worth the price or not yeah but if you see these companies they’re surging forward and in spite of the tesla cars not being entirely perfect in spite them being extremely expensive the people are buying into that they’re saying okay the company will improve at some point you know the technology and the supply and the battery station and everything will improve after our time

But I want the tesla now yeah so what are they buying that product no they’re buying into that story okay and today utilizing the internet what you can do is if you don’t find the right customers in your locality you don’t find the right customers in your network you don’t find the right customers in your friends family using the internet you can let your voice be far and wide and collect those little spots little pockets of

Customers who resonate with your story okay so that’s the importance even with amazon I mean amazon is a company that sells products and they are mostly discounted with a deal at the back of them and you’ll probably get something much more conveniently and cheaply from amazon than to go out and look for it in the open market yourself right but amazon is a company that is fuelled by a story and the story of

Jeff Bezos on how had this vision that I’m gonna buy every book that’s available on the planet I’m gonna be able to ship it to you wherever you are on the planet and he spent long years doing that at literally no profit yeah even today if you look at the amazon products business it’s running at a very low profit it’s about four percent profit and till about a few years back Jeff Bezos was driving around in

Like a second third-hand ford escort which in the US is like oh my god it’s like you know it’s not considered to be very premier anything you have people look down upon you so he really just got his story and he says the customer has a right to make all the decisions from the comfort of their mobile phone sitting in their drawing room and then whatever they want should ideally be shipped to them so they don’t have to go out into the market waste their time waste their

Patrol Park their car and then go to a store or go to a mall and find that the exact thing that they wanted is not really available at that time or the exact thing that they wanted you to know is limited stock so the prices are high or something like that right so what he’s selling you is not these products what he’s selling you is the trust and the comfort what is the trust is that

Uh you know I’m going to make sure that whatever decisions you take you safe in those decisions you can you know place an order from your mobile phone I’m going to give you a date by which I’m going to ship you the products and the products are going to be there either at that date or before that during this time any time that you feel that you’ve made a mistake you want to change your mind you just go right in and just cancel the order and no

Questions will be asked and you know you can just go and buy something else if you want or something like that right so that trust that has been people want to buy into that story and today a lot of people I mean even I myself if I find something on amazon that is probably even 20 priced more than in a mall or 20 prices more than maybe on any other network like Myntra or anything like

That I just pretty much buy only amazon because the trust level is built that much more, I believe in Jeff Bezos’s story okay and I don’t know if anyone else like mantra has a story I don’t know so I don’t resonate with it maybe they have maybe the other customers who resonate with that and you know so that’s how it works now if

You’re new over here and you don’t know me I’ll just share my story with you because I want us to have a good relationship I’ll be giving you lots of good information and over a period of time whenever you are ready hopefully you and I do business together as well I would really like you to consider it but let’s come to my story first so I was working in the traditional environment where you’re supposed to be

When I was growing up you’re supposed to be good at studies well I have good studies you know you will get from getting out from school try to perform in your boards I did that I got a bunch of national-level gold medals then you know you appear for medical engineering that’s I’m from north India so you know that’s what you do you used to do in 1998 I found myself in India’s number two ranked medical college uh within all India 49th rank right so I went to

In medical school and then during medical college days and even when I was working in my first hospital job it deeply affected me that I had made all these sacrifices you know I’d come up on top done all these competitions there were lacks of people that appeared for these medical college exams and I’d come up on top and you know I’d really done a good degree from a good college but when I saw that people

You know people who would come to visit a doctor they were not really interested in compensating or paying a fair price for the consultation they always thought you know when people go to a hospital the mindset is they’re always thinking uh you know that I’m gonna get looted and while it may be true in some cases it deeply affected me because I was in that industry and I and I knew for a fact that doctors are the working class of

In that industry they’re not hospital owners they’re not pharmaceutical manufacturers they’re not medical instrumentation company owners they’re just the working class in that industry, yeah but they’re the ones who are the most under pressure they’re the ones who are the most uh suspected a lot yeah when if your vaccine fails or something are you gonna go and put the vaccine company owner in jail when did

You last see that happening right if something goes wrong in your surgery are you gonna go to the medical instrumentation company that provided you you know prosthetic and are you gonna put them in jail when did you last see that happening right so I felt deeply about and I realized that there is a big mindset problem, uh you know in our country in India and uh this is mainly around money the same very people who would not be

Comfortable or would be suspicious of a doctor for their consultation fees would be the same people who would be visiting these multiplexes late at night with their family and buying expensive tickets and expensive popcorn with the same money that they probably didn’t want to pay a doctor for their consultation so that deeply affected me and I decided I want to solve this problem there’s a lot of value to be solved in this particular problem

Rather than being in an oversupplied market, I said Well there are hundreds of doctors in India the medical doctor capital of the world and it supplies the top doctors to the middle east to Malaysia to us all the top doctors in all these countries are all they see fellows right so I said okay there’s enough people doing all that work you know I truly respect them etc but my path is different and within the first two years of my medical job I had

Basically, off my hospital job, I had quit my career and I’d gone full-time into sales and marketing because one of my mentors said if you want to learn the psychology of money you will have to go and talk to people about money and you can do that the best in sales and marketing right long story short little did I realize that a few years later I would be part of a team that would build and sell a company in silicon valley for close to

500 crore rupees thus bringing hundreds of crores of rupees of foreign exchange and taxes to our country, okay but the job was not done see I had fixed the problem for myself and I demonstrated it a little bit that the universe works in your favor if you kind of reach out and you know you take the right risks and you step forward but the problem was not over, I would still feel sometimes when I would talk to youngsters and all that they were under this burden that certain

People cannot do business service classes so I cannot do business a business is somehow bad or sales people are somehow bad or money somehow bad yeah even today I hear a lot of people saying even in today’s times when a 13-year-old youngster with YouTube is probably smarter than all of us 40 50-year-olds I still hear the same things from different people saying that oh you know these guys are doing it for money and while the same people are

Actually, going to their jobs that they would actually quit if no money was involved right how many of us go to our jobs for passion, we go there for money right so this mentality still existed a few years back I was browsing around online and I uh got into a webinar where this person who is a few years younger to me was giving this webinar so he was younger to me in age at that point in time he was making less money than me as well and uh he was a school dropout

While I was a medical doctor right and he was saying that the way you solve a problem that you feel passionately about is by helping hundred thousand people to solve it and I was like wow I had no reason to believe this person I had no reason to believe this person but during my early days and during my entire career I had realized that you cannot stop an idea whose time has come so the high and mighty

Will either submit or the high and mighty will fall so like I said I was running a very successful consulting practice which I am I am till today uh you know but this person’s uh idea and this person’s conviction and his person’s humility and the way we only interacted through the camera because I was on his webinar it really deeply affected me and in the middle of the lockdown last year I was propelled

Into action and I saved I utilized all that free time that I had locked in my house to create this community which you’re probably watching this video and if you’re watching this video anywhere outside the Startup hangout community then the first step you should take is just make sure that you head over to startupfrat.club/facebook okay so if you’re watching this video on YouTube or

Anywhere else or something then just head on over to startupfrat.com Facebook it’s a private community where you can get to hang out with other such people on this journey on this learning journey we give out some of our best material in this private community and some of our best gifts and everything in this private community so your first step if you’re missing the action or if you’re seeing me for the first time is you head on

Over to startupfrat.club/facebook anyway so um we were able to I was able to form this community and give lots of free advice and things like that and over a period of that it developed into the Startup frat academy program where you can hire our teams and you know probably work one-on-one with me to launch your business improve your marketing double your profits or anything like that

And over the last 15 months this comp this community has grown to more than 23 000 people featuring top-notch people from the industry top-notch business owners who are stalwarts in their own league top-notch marketers medical doctors Ph.D. doctors engineers etc so if you are not already in the Startup hangout you want to head on over there and if you’re already in the start-up hangout then you will find your probably your

Name tagged in here if you’ve joined anytime in the last one week so I welcome you to this gorgeous community now let’s talk about teachers’ day gifts uh the teachers they came and passed by and we were busy uh you know supporting the academy members with some of the different things etc but I have a few gifts for you okay and each of these gifts that I’m going to give you is going to be worth at least 50 000 rupees

Or more okay it’s all free you don’t have to pay like one rupee you don’t have to do anything but all you have to do is take some actions to head on over to the right places and consume the right content all right so my very first gift to you is you head on over to startupfrat.club/6amclub. this is where uh you can meet me live on Facebook 21 days every month in the morning at 6 a.m so I’m live from

6 to 6 30. you can be there watching you know watch me going live with a lot of academy members a lot of the stalwarts that I’m going to talk about right now they’re living over there you can learn a lot from them a lot of it is business talk some of it is self-improvement stuff you’ll really gain a lot okay so if you head on over to startupfry.com club you’ll get a free uh membership to that Facebook group this private

Mastermind is a 150 rupees lifetime membership which means you have to pay once to get in over there and it’s usually behind a pay ball but uh for teachers day we are removing the paywall if you hit this link start a frat dot clubhouse like 6 a.m. club it will lead you straight over there just make sure you apply for membership and you will be approved okay now when I say it’s 150 rupees lifetime membership does not mean that

The worth is 150 rupees that’s just like a little pay ball we keep just to make sure we get the right people watching us every day in the morning 21 days every single month and you can interact with us and things like that now when you actually go over to this particular Facebook group pinned at the top you will find a one and a half hour panel discussion that we had this morning one and a half hour panel

Discussion that we had this morning and if you just watch listen take notes and implement all of the knowledge that is given in that session I can guarantee you that you will increase your income by at least 50 000 rupees a month now if you’re a corporate professional who says I’m not really into business so how will this directly feed into my income that’s fine uh you know you probably

Will get a lot of ideas on how you can actually launch your own business if that is something that you’re looking for if you’re not looking for that’s fine not to worry okay but if you’re into business wanting to get into business if you’re into marketing selling anybody else’s products selling your products if you have a business on the ground if you have a prop professional practice or anything like that you just go over there

Startupfrat.com club and pinned to the top of this group you will find a one-and-a-half-hour panel discussion from this morning that will absolutely guarantee enable you to improve your income by at least 50 000 rupees a month now even if you’re a digital marketer see what happens is a lot of peop times when you see somebody on camera like I’m talking to you through a video uh people assume that oh you know digital marketing yeah okay

Facebook ads yeah WhatsApp classes webinars [Music] payment processors Instamojo this is not online marketing is how do you craft your story yeah I’m coming back to stories and not products I’m not coming back to stories and not tools I’m coming back to the story and not apps okay I’m coming back to the story and not techniques like

Webinars or anything like that okay the main game is if you’re able to craft a compelling story and be able to use it online then you will be able to garner so much of customer attention so much of customer support get people part of your movement that they will buy from you regardless of whether the downtime or uptime in the economy is like not favoring your business or something like that yeah so we have case studies like uh

Sachin from perry attack who in the middle of the lockdown he was able to take his entire travel agency business using his message and he was able to get six-figure clients at a time when people last year locked down when people are not even they’re scared to come out of their house and everything right we have stories like miss Ritu was an import-export consultant decided to change a career in the middle of the lockdown and is a successful person who actually does

Not only art classes online but she also coaches other artists on how to take how to utilize their passion turn it into a profession using their art or using their music skills and things like that you will be able to in this particular training that I’m talking about you will be able to get free consultations from Dr Kamal Kotwal who is not only a highly qualified person in you know psychology that deals with the self

Uh she’s already a professor in a college in Pune but she’s also giving out a lot of free information with us in the 6am club she also she’s also promised us for teacher’s day that she will give out three free slots for a consultation that she charges 1500 rupees for okay so you have three free slots if you go over there you’ll find all the links in the comments and everything you can join the Facebook group as well

Everybody has a Facebook group where they give free information back to the community if you want you can join contact them over there and say hey I came from the Startup hangout uh you know as a community member can I get a free consultation or something uh then you have Mr Ranjeet from br reawakening yeah who uh realized while building his business that people who had a problem in their domestic affairs like husband and wife

Not getting along together etc the business was not taking off the ground so these problems and these energies at home would invariably lead to business losses or business failures so he’s created a program where how do you fix your spousal relationship and by fix I don’t mean your spousal relationship needs to be bad even if it is good how do you go from good to great so that those energies at your house turn into financial benefits into your

Bank account right he has helped more than 500 couples and in in in getting improving their home improving their home relationships to lead to financial growth and he’s actually prevented 100 plus divorces that is like a track record that is India’s industry best you may not see a lot of people having that kind of track record yeah so 500 plus success studies and 100 plus divorces prevented yeah so even if you’re not in that position but

If you’re somebody like me who’s like a little more on the cocky side in the relationship and all yeah before you reach that position he’ll be able to say okay just cool down and just use these two or three techniques to improve your uh you know family relationships or something like that okay you’ll get all of that you’ll get to meet uh Vishal Sinha who was able to utilize uh you know some of the ideas from our panel discussions and he was

Able to create he’s on a mission to change the education industry by gamifying all of it especially when it regards to the ancient uh learnings etc that we get from ancient texts and everything he was able to turn his ideas into a toy and where he actually participated in the toy Catherine that was led by ministry of education and the prime minister of India and among one and a half lakh participants he was in the top 25 to win that award okay so you

Will be able to actually hear from all of these guys in this training that I’m talking about the panel discussion happened this morning you will absolutely get probably lacks of rupees of value but in terms of financial benefit if you just apply these ideas in your business you will be able to gain uh improve your income by at least 50 000 rupees or more all right so I look forward uh by the way Ranjit Ji has also promised us I think four or

Five slots he has uh that he will give away a free consultation for which he charges 2200 rupees an hour right so you can just go over there hit join the group and say hey teachers they’re special I’m a hangout member you know can I have a free consultation and if you can accommodate in the first five slots he’ll probably say yes all right so you can meet all these people hang out with us every morning uh it’s a much more tighter uh place but the only

Caveat is you get we get to meet only at 6 to 76 to 6 45 every morning so of course you have to be up and awake at that hour otherwise you can watch the recordings everything is streamed live and that is my free gift to you my friend today all right so wish you happy teachers day and I look forward to seeing you know what I want you to do is in addition to doing this just uh head on over to startupfry.com club what I want you to

Do is uh I want you to write below what were your takeaways from this particular training what is the part that excites you if you’re already part of the hangout then that’s great if you’re watching this on YouTube then I want you to head over uh to the hangout and then you’ll find this video comment over uh you know and say hey man these were my takeaways or this is what I liked okay and do absolutely head on over to the 6am club put your comments on that

Training over there as well whatever you like whatever you don’t like probably meet us at 6am in the morning and if you want if you’re new if you’re watching this video right today on time then grab your free consultations with all these kind people that have offered it to the community all right, I look forward to you meeting you in the next video bye

Hey there this is Rajat here from Startup Frat today we are going to be talking about a story and then probably a couple of stories and a few concepts about failure and about success and this is going to be a really long video so if you know if you want to watch it in full just get a glass of water and some chips handy and if you

Watch it till the end and you understand some of these concepts I can guarantee you that the learning from this video will help you increase your income by at least 50 000 rupees in the next three months if you’re able to implement them in your existing business or if you want to start a new practice a new business or something like that okay so if you’re a corporate professional uh who wants to go out and start something of their own in the near future or if you’re a

Certified professional like a doctor lawyer, chartered accountant, or architect who is lost in an ocean of others such doctor, lawyers child accountants, and architects and you don’t feel so special anymore you want to stand out and grow to be an apex feeder then this information could be for you if you are a small business owner who wants to grow their business have more control more leverage, you’re sick

And tired of having your shop shut down every time there’s a bun there’s a riot there is co wait load lock down slow down etc you want to get out of that situation this video could be for you or if you’re a performance marketer like a mutual fund salesperson uh LIC salesperson real estate broker multi-level marketer or something like that okay now all of these um you know all of these endeavors are corporate professional certified professional small business

Owner performance marketer even if you are a student or a homemaker who wants to get into business um the big issue today is that we have to evolve very fast that means we have to change the way we are doing business to newer forms if you’re a corporate professional you have to change the way you think if you’re a student or homemaker you have to get out and take a risk rather than probably applying for a safe job or something you know probably do something

Of your own right so changing and evolution always takes you know costs a risk and the risk is of two parts, yeah risk is the two parts the worst part is the fear of failure yeah, the fear of failure which is hey man I try this what if it fails and in our culture the fear of failure failures ingrained from school yeah if you write the wrong answers you fail in class you get an ear down or something like that if you write the wrong answer

You may not get through that competitive seat engineering seat or whatever it is right sometimes you sit for competition you want to get admission you don’t get that if you fail if you make mistakes so in our culture the mistakes are um you know they are unjustifiably kind of looked down upon there’s a lot of fear of failure and that’s how we’ve grown up in an adult life it acts as a limiting factor acts as a limiting

Factor today what I’m here to tell you is that your success lies in your failure anything big that you’re going to do is going to come after a little bit of failing you have to embrace that failure and you have to learn from it I’m going to tell you two stories here one of them is of a very big guy and one of them is about a very small guy okay and both stories have the same theme and then probably I’m going to be able to point

You to a resource where you can get more information and probably apply these principles as well so failure is equal to success in fact failure leads to success if you fail once you get scared you back out of the game then obviously it won’t lead to success but going out and failing probably has the seeds to failure and I’ll  tell you about I’ll  kind of demonstrate that in a story uh about

Steve jobs helped demonstrate that in a story about Steve Jobs so what happened was Steve Jobs the founder of his Startup apple computer and then as a company grew he created different devices and then he had this uh idea and it was kind of a maniacal perfection based idea which said I’m going to create the absolute perfect computer it has to be snazzy looking the

Design has to be perfect the operating system has to be the best everything has to be the best etc okay and then I’m gonna create this computer I’m gonna sell it in the market and in his vision back in the 80s early 80s his vision of that computer was uh you know two thousand to four thousand dollars that was the cost of creating this computer was two thousand to four thousand dollars and uh you know it was impractical and he was going on pushing

That company into that direction by this time the company had gone public so it had other shareholders uh you know who took decisions on the board and everything so when your company goes public, you’re not the only owner there are hundreds all the shareholders are part owners and the biggest shareholders you know they get to decide the future of the company especially if your idea is not working out it’s not making profits and things like that right

So Steve Jobs was taking this company in that direction and he had this idea of some perfect computer etc and it was just cash unviable which means if you roll out a two thousand four thousand dollar computer in the market nobody’s gonna be able to buy it so who are you gonna sell it to so it’s like impractical right and then in the mid-80s they decided that you know Steve Jobs was not getting the

Point he was not you know competitive in the market and he needed to go uh so they took a decision I I’m not sure about the date but I think it was about 1986 or something like that okay so just check up the date but I think in the mid-80s early late 80s they decided that Steve Jobs had to go so Steve Jobs had to go from apple yeah so that was his biggest failure that the company he founded you know driving in a different direction it did

Not work he failed they said you have to go so he left okay first failure second failure he tried to create this ultimate uh educational operating system which was called next okay next and uh this was supposed to be a state-of-the-art operating system and all of that I think it was next or I don’t know it was n small e x t again check up on that not too sure on the on the symbols

But he went out and created the perfect operating system and you know the perfect learning management system a platform that could be used for universities he created it because he says I want to revolution revolutionize the education system and then he created this thing and sure as hell some companies some colleges bought it and everything but it was not frightfully successful yet it was not that successful and a lot of company a

Lot of educational institutions obviously could not afford it as well so affordability was still a problem right affordability is still a problem now fast forward to late 90s what happened was apple computers was unable in there they were developing uh consumer kind of consumer friendly computers and then they had lots of product lines and then the world was evolving so fast that

Apple could not compete so they had a bunch of things going on and they slowly became uncompetitive they were stretched too thin yeah, they were doing lots of things and they were unable to be efficient on all fronts and then you know obviously they said well guess who we have to bring back he’ll have to bring Steve Jobs back okay so apple computers acquired next versus second I would just call it a failure but not entirely a failure but when it’s

Coming from one of the biggest thinkers of the century to the failure because it’s not frightfully successful or anything okay so apple computers bought out Steve Jobs company and they brought Steve Jobs back as kind of the leading figure the head of the company and all that okay so now he’s got two ideas the old idea of making the absolute perfect computer

The second idea was this operating system which was you know which was absolutely next-gen okay not work in the market was absolutely fantastic next-gen and then Steve Jobs comes back uh if you watched um this movie called jobs which has Ashton Kutcher in it you absolutely must watch it okay so it’s jobs with Ashton Kusher there’s another movie called Steve Jobs which has a different actor in it the Michael Fassbender but you know that’s more about his personal

Life so if you haven’t watched jobs which is about Steve Jobs business life and you have to watch it has Ashton Kutcher in it so that’s how you recognize the right movie to watch you absolutely must watch it anyway Steve Jobs comes back to apple and what he does is he cuts all these money losing product lines he says okay cut all of them they’re not making money and they’re not even you know it’s not

Something I’m very proud of making although it may be consumer friendly and all of that just cut all of them so he cut out all the product lines okay and then what he did was he tested out his idea he tested out his idea by marrying this operating system with a small device which he said is going to be the absolute best uh audio device in the world so he launched the iPod okay and what he said was that all our

Devices now are going to have their own operating system so we’re not going to use any borrowed operating system or anything like that some of apple’s own operating systems are also outdated by then we are going to use next which is the absolute next gen best operating system then we are going to create devices around it which is the absolute which are going to be absolutely the best next-gen cool to use devices okay and then he tested this idea with the

iPod became a huge success and then he rolled out the other devices which was the iPhone the iPad and all of these things okay now the fun part was this remember why Steve Jobs had to go from apple because idea was not bad it was unviable which means you could not just create a computer for two thousand three thousand four thousand dollars and make it viable that was in the early eighties today you could create a good computer within probably a thousand fifteen

Hundred dollars because you could outsource the manufacturing to Thailand and China yeah so the universe had reached out okay and met Steve Jobs halfway he shook his hand halfway so he dreamt that dream and he took he kind of stuck with that dream and then he gave a sacrifice for his dream which is he had to go from apple to found another company stuck with that dream I want to make everything that is world class next gen absolutely cool I

Don’t want to do anything second class even if customers buy it and even if customers are happy with it yeah, he didn’t do that he said I’m gonna do what I’m gonna do it has to be the best okay so many years later almost 15 years later he came back to apple and the world had changed the universe had changed today you could outsource the manufacturing of these computers to China and Thailand and whatever and you could bring down the cost of

Manufacturing a little bit maybe from four thousand dollars to inside or two thousand dollars maybe fifteen hundred dollars or something okay and then the other thing was the purchasing power had grown and the importance of computers and day-to-day life had become so much that people would happily buy an absolutely world-class product for thousand to fifteen hundred dollars okay so the whole universe had changed and adjusted itself to his dream okay so the

One thing to learn from this story is that his failure became his success okay his failure became his success the failure is equal to success not exactly equal to why because you fail maybe once or twice and then you forget about it and then you say okay you know screw it, I failed you know I’m not going to follow this path anymore in some cases it might be a healthy thing to do by the way if you can see the signs what you’re thinking

Is probably not does not hold the future in it then quitting is a good option cutting your ties loose is a good option right but if you have a dream and you want to stick with it then your failure will hold the seed to your future success because only when you put effort and you fail and you put effort and you fail that you build the understanding of the market and you start you know even if you’re not don’t have a very high education you

Don’t have a lot of experience in this area intuitively the human brain is so powerful it is so powerful that you’ll start seeing the trends even if not consciously then unconsciously it will start seeing the trends and it will help you plug where the gaps were and if there is leaky water somewhere like this this cost you know cost viability and all of that when you keep sticking with the dream you see gaps in the market where you can plug those leaky holes and

Suddenly you know your water tank will start filling with water okay and the fortunes will burst upon you yeah that’s what we learned from Steve Jobs the story even from my side I had to cut something loose which was a pretty good decision uh so I went to medical college I got a medical degree India’s number two ranked medical college and then I could see the science like I could see people you know in that industry and I said this is probably not the lifestyle

I want I was a little more selfish I said I want to do something good for me and myself and my family first before I go about doing great things for society and things like that so I cut that card loose in my uh you know in my second year of working in a hospital job so I cut that cord loose the only way out for me was to learn sales yeah the only way out for me was to learn sales now before I did that I was in med school I joined this multi-level marketing company which

Is called Amway okay I had got a great learning from it I got a great amount of opportunity from it but there was a little problem I did not know anybody in my town which was I was studying in Pune I belong to Delhi did not know anybody and the only thing I could do was to make it happen was literally go out every day onto the road and literally meet people in commercial areas of town where people are generally hanging out having a coffee or something like I just

Kind of just literally go out and talk to strangers literally go out and talk to strangers and that’s how I would how I would build this list I would go out every single day and try to get one or two phone numbers every single day and try to get one or two phone numbers in a week doing this every single day I would in a week I would get about 10 to 15 phone numbers right then I would wake up wait a week to call them so usually in a

Month I would process about 50 to 60 contacts and long story short that was probably not quite enough to get the business off the ground I’d not become very successful in it and I did this thing for almost two years which means like I literally went out I talked to strangers got their number asked them for directions to somewhere god talking to them ask them for their number saying hey I will live in this area if you ever

Come there you must visit me and doctor so and so and that kind of built some credibility and all but hey at the end of the day I had to talk go out and learn how to talk to strangers I did that and I did that day in and day out for two years uh when I say day in and day out which is after you know after finishing office or my job I would actually go out and this is how I’d spend my evenings and this is how I’d spend my weekends also yeah

The business never got off the ground and then I had to find some other way to pay the bills to pay the bills and then subconsciously what happens is you kind of start you know when you see opportunities you may you may reckon your subconscious brain may recognize them you may not even recognize them consciously but it will pull you in the direction of your dreams if you never give up so uh, I saw that you know I got a job

Offer which was not a fit for me but it would pay the bills it would pay the bills and the job offer was you could actually call people on the phone for a home loan refinance which is you just call a bunch of people they’ll give you the database you just call people and then you say well what home loan do you have yes or no and then you have a home loan okay if you have a home loan how much interest are you paying on it in those times I think the

Home loan was like 14 or something uh probably I think even higher and then we would say well you know we can get you a better deal on it if you want to save you know we’ll get better get a guy to get a guy to meet you and if the deal closed the guy who closed the deal on the ground would get some money and the guy who made the call and got the customer hooked would also get some money okay so it was pretty cool and it was not the best type of job but I

Thought look at this if I’m going to be doing business promoting consumer products and I don’t have a database I’ve been going out every single day and trying to find these phone numbers just so I can have prospects to call okay over here they give you a list the database is already there and what you got to do is you got to just call them and just ask if they have a home loan and if they have a home loan just ask them how much

Interest they’re paying whether they would like to reduce it or whatever okay so this was the year of this was the year 2004 five yeah this was the year about 2005 2005 6 right and it made sense to me it was not a great company it was a DSA which is a direct selling agent of you know a big home loan company and all they were doing was generating the leads and passing them on over to the home loan companies uh sales

Reps and the sales rep would get paid something and they were nice enough to pay us also so I would get paid something if we close and I also had a salary so it made sense to me it was not a cool company it was not the best the swankiest a lot of people in this in my city which is Pune would not join such a company because at that time a lot of swampy BPOs were also coming to town so they had like nice looking cafeteria

They had ac they had all this all the all the zing Zhang a lot of people said I don’t want to join these small DSAs because I mean it’s the work conditions are horrible you know half the time it was not it was not pretty right; they were small offices and everything but I said man look at this thing I’ve been trying to find phone numbers that I don’t have and trying to build up a conversation in order to build a

Consumables business and over here every time I make a call that strikes home there’s a 25-lakh rupee order on the line which is 25 lakh rupee home loan 30 lakh rupee home loan whatever if I strike home then they pay me a little bit of uh incentive for that so I would be able to make some decent money and everything I said this industry is going to be big I need to get in I need to learn this yeah, I need to get in I it kind of makes

Sense to me so I worked in that company I did not look for a very comfortable job offer or anything I said all I have to do is learn sales this is the best place to learn sales I don’t have to go out in the sun and the rain they give me a database and if I go out in the sun in the rain and try to find prospects I can find maybe two a day if they give me a database and give me eight hours I can slam out 200 calls a day at 200 calls a day imagine that’s how hungry I was

Right a lot of people in that job would not make more than 30 or 40 call the day and then they would complain about the database they say the database is crap you know but they would make only 30 or 40 calls a day I said dude this is gold this is gold I would have to go out in four hours I’d be running around just kind of saying hello to people I’d end up with probably two phone numbers over here I get the phone numbers in a database all I have to do is call them I

Would just go as hard and fast as I could I’d make probably 150 to 200 calls a day right fast forward you know we had you know I went to work for another DSA type company which was into pharmaceutical market research and then I t technology outsourcing so we had to do the same thing but we had to call into UK and US and we were talking about technology

Deals and very high-ticket products right so I said it’s the same skill set but instead of a 10 on a 25-lakh rupee home loan this deal by itself could be 100 000 which is you know like 60 lakh rupees so this is a much higher ticket play and I am doing the exact same thing right this is obviously much higher leverage okay so I got to go and work there right and that’s what I did right that’s what I did

Fast forward to uh of course we were able to build that company um you know to about uh 200 crores in annual revenue and we were able to sell that company in Silicon Valley for close to about 500 rupees yeah back in 2015 and all okay and then I got into corporate consulting where I help other companies build their sales and marketing strategies, I help them just look at the telemarketing team and just you know do

Some consulting around it and it was I would get a lot of emails from individuals saying I’m a doctor I’m not getting customers can you help doctors uh you know I’m a corporate professional I want to get into business do you help how can you help guys like me and all that and I would absolutely not even open those emails because guess what it was not good enough money for me, they couldn’t pay me

Because these guys can’t pay me my rates, I would charge I charge pretty premium rates right and then uh you know the lockdown happened in 2020 and I was sitting at home and I got an idea like I saw A person’s webinar a mentor’s webinar and he said that if you want to sell your consulting services you cannot do it by telecalling and

Obviously, the people that you can sell it to which are the retail customers the individuals and small businesses people like corporate professionals’ people like uh certified professionals like doctors’ lawyers-chartered accountants’ people who are small businesses restaurant owners travel agency owners etc and then you know if you had performance marketers like multi-level marketers mutual fund sellers lick sellers’ brokers etc

They need your advice but you have no way of giving them advice because your advice is too expensive yeah to put it in very short words to put it in very short words your product which is the consulting product, I usually work with companies for up to three months to six months at a time your consulting product is difficult to sell okay difficult to sell difficult to buy which means the buying

Decision for the customer is also complicated right they need to understand how this is going to work and everything okay it’s difficult to deliver which means you want to take a flight out to the customer’s office work with them for two or three months probably they have to get a result and all of that so difficult to deliver and difficult to consume which means even if you’re giving the world’s best

Advice to customers it’s going to be many months before they see the results from that advice so even if they do consume it, they’re not going to see the results immediately and there’s lots of other variables the employees may change the training may go bad the training may get old company policies may change they may not be able to utilize your advice anymore so this cycle time of five to six months before they see the results you know that makes

It difficult to consume your service right and then it is difficult to subscribe what is subscription even if this company gives you a contract forever let’s say they say you’re going to work with me forever because you’re delivering through your personal time you cannot have more than two or three of these clients at a time so even if they gave you a subscription offer which

Is I’m gonna give you a retainer for two lakh rupees a month forever as long as you keep doing this for me you cannot onboard more than two three four of these clients at a time because it’s difficult to subscribe which means I have to deliver it personally human time is involved I’m the only person who has the brains over here yeah so if you’re a doctor you would probably understand that the only way you cannot scale because you cannot have other?

People do the surgery for you or something yeah similarly if you’re a corporate professional there is no scaling involved, I mean how much can you raise your rate you cannot raise your rate to 100 crores a year or something right no employee gets paid that so this mentor told me that you need to break down your product into something that is easy to sell

Easy to buy which means you should be able to communicate it easily and they should be able to quickly able to make that decision and then it should be easy to deliver and once you’ve delivered it should be easy to consume okay and then it should be easy to upsell which basically means once you service once you sell a lot of these you could actually make a profit on this and

Then one in 10 or 1 in 20 people will actually come to you and they’ll pay you the big bucks for the big stuff at that point you can actually because the trust is built, they’ve already bought one or two products from you that you’ve delivered the trust is built so well that you can have an employee provide small scale services to them which could be in the form of um you know web setup which could be in the form of digital marketing which could be in the form of

Accounting outsourced accounting which could be in the form of outsourced hr and payroll so these are small services but they pay every month and then you know people only want to do business with people they trust so you have already built that trust right so when I heard that this happened back in February march of 2020 when I heard that a switch clicked in my brain and I said this is very interesting because

See how did I build my career optimizing the process of finding customers better and better and better and better and better yeah optimizing first I had to go out and find these customers okay then I could call these customers on the phone and sell them as you know 25 lakh rupee home loan refinance it would probably make a difference to the customer of about two percent a year so that’s about 50 000 rupees a year that they save so I could

Make some money and the sales guy makes some money and the company obviously makes some money um and then fast forward we are selling you know um deals and leads which could be worth hundred thousand dollars a pop now each lead will not close into a deal but if they do, you’re creating 60 lakh rupees of value right and after that there is a glass ceiling you can teach other companies how to do it they’ll pay you the big bucks but there is a human

Limit to which you can go yeah the money is great you know money is not bad but you always want to look for the next level and then this mentor said what you got to do is you got to do this and then you can scale forever you can scale forever and that made me very you know that made me very interested so what I did was I set up a community which is a Facebook private Facebook mastermind I brought people into that community and I gave them advice for

Free and if they wanted to buy a product, they would be able to buy a done with your product which means there is something that is already knowledge that is already digitized that they can use and then they can only you know kind of get some free consultations with me that helps them to fill in the blanks and get the get the baby on the road this allowed me to service customers who are individuals solopreneurs doctors lawyers charter accountants corporate

Professionals travel agency owner’s salon owners’ real estate brokers I mean you name the thing right so this thing can now scale forever because easy to sell easy to buy easy to deliver easy to consume for the customer easy to consume quick they can consume the whole thing in three days and be on their way and then it’s easy to upsell which means when uh when all of these and all of my customers you know they need other services they are

More than happy to buy from me because they trust me right not only that not only that the community, I’m talking to you about by the way if you’re watching this video anywhere outside of Facebook mastermind which is called the Startupfrat hangout if you’re watching this video anywhere outside the Startup Frat hangout on Facebook then your first step should be to get with us in the Startup frat hang out on Facebook where I give out

Free advice free trainings you can get free offers from lots of our community members from on different kinds of business building products uh lots of latest news it’s a very vibrant community of twenty thousand plus people okay so I’ll just give you the link over here it’s startupfrat.club/facebook okay startupfrat.com Facebook just hit this link and it will take you straight to the Startupfrat hangout which is where

You want to be that’s the best place uh for you to be getting more of this information from me now so I built this community gave out some free information lots of people liked it then they wanted to buy uh you know different products some of these are digitized products like courses and everything and then online classes and some of them would like to buy my consulting which is micro

Consulting can be delivered pretty fast and pays really well okay so that kind of changed my life helped me build this community it is amazing we’ve had an amazing year and then not only that our community has built 24 luck patties and a couple of karo patties as well in the in the last one year since we since we kind of started building it uh in the lockdown of 2020 okay so using this exact formula which is you know how do you

Optimize an efficiency kind of bring efficiency into the process for other business owners as well uh that is the service that we provide which is if you’re a business owner want to be business owner corporate professional small business owner certified professional like doctor, lawyer, chartered accountant, how do you bring efficiency into the process of finding these customers and serving these customers because if you can make it very

efficient you know then the gains for you are also great and the customers also love it because customers don’t really want to drive all the way and meet you and customers trust me you may think you’re you know you look great and you’re god’s gift to mankind or humankind but customers don’t really want to deal with you they just want the result and if that result can be delivered to them at the click of a button or in a format that is easily

Consumable they will probably pay you more just so that they don’t have the inconvenience of making that decision the inconvenience of driving over to your place and listening to you sell them they sell them your product the inconvenience of having to consume the product in a certain format and the inconvenience of not knowing whether it’s gonna make give them good results or not it’s all inconvenient

It’s all inefficient and you can make it more efficient now you don’t need to listen to me for this lots of people will say well how dare you tell me that my business is inefficient I don’t need to tell you that but if you have been feeling like that yeah if the market has been turning and you have been feeling that I need more efficiency in finding and serving customers yeah then I can point you to a resource we have a master class which is

A recorded master class 799 rupees is called startupfrat.club/leanstartup  yeah then you can get a free coupon to watch this masterclass is approximately one hour long I’m saving you 700 bucks on it if you feel like this could help you this kind of information just go ahead and watch it towards the end of that

Master class it will also give you an offer on how you can work with us on a paid basis where we actually implement help you implement all of these things in a short two-to-eight-week period yeah if that interests you then definitely see if you can get a good coupon or something then take that decision otherwise this master class by itself will help you skyrocket your income even if you and I never meet again okay even if you and I never meet

Again I can guarantee you that uh so with that this video is done if you want to join us then do startupfrat.com Facebook if you want to watch that masterclass that could help you skyrocket your income the startupfrat.club fall lean startup at the end of that you will also get our offer of the month if you like it then definitely take that decision and come work with us we would love to work with you and with that I shall sign off and I Will see you in the next video bye.

Hi there this is Rajat here from Startup Frat welcoming you to this video so a few days earlier I made a video on how to get sales or how to ask for money some people mentioned well you talked about you know the before and after but you never talked about the during you know how do I ask for money I got you know I keep getting sweats and you know

It seems very awkward that is absolutely true so I’m gonna uh address all the different aspects around it and I don’t have a lot of notes I’m just kind of gonna go with the flow so this could be a long lesson, yeah this could be a long lesson people in the academy always tell me if you don’t come with notes, you know 30-minute team call ends up being like two hours or something, okay but yeah we won’t make

It’s two hours but it’s going to be a long lesson it will absolutely give you a lot of bang for the buck now if you’re a corporate professional who’s trying to get into business or who’s trying to set up their own business in order to escape from the whole job situation etc then you need to understand this because a lot of people a lot of times what happens is people quite corporate you know they start their own agency they start their own service

They’re very good at providing the service but they’re not very good at positioning the service which basically means if they get a client, they’re more likely to provide much more uh satisfaction to the client you know if they have been a corporate professional in the same area but they are less likely to be able to get the clients in the first place because positioning and selling of the product or of your service is

Very different than actually providing the service so that’s one you’ll probably gain from this lesson the second thing is if you are a certified professional like a doctor lawyer-chartered accountant an architect you’re facing a unique situation where you know the market today is oversupplied as vis-a-vis the demand okay and as such with the slowdown with relation

To the pandemic you know people are not getting out of the house not really going to a doctor unless it is for a very emergency reason so the market has shrunk same with lawyers-chartered accountants etc so positioning and providing the service and landing big ticket clients very important now usually when doctors think about themselves, they think about patients who come to them in an emergency so they can do surgery or come to them with these

Lifestyle diseases like you know should blood sugar or cholesterol or whatever it is but there is a whole realm of healthcare that is lies outside this emergency situation this is very relevant even to small business owners I’ll come to that in just a second okay so you need to think outside the box you need to think about providing value that people do not even know that they need providing value

That people do not even know that they need then you have small business owners I’m already providing a small product a service a commoditized product or commoditized service, uh you know but the way to actually expand out into the market is to go above and beyond so ascend from the commoditized segment into the concept segment you know I showed you six segments in that previous lesson so you gotta ascend from

Segments three and four into segments five and six right into concept segments which is where the big game is played the profitability is better customer retention is better and repeat customer business is much higher okay now if you’re in the commodity segment where you’re running let’s say a medical store, you’re running a stationery store you’re running a grocery store, of course, there is repeat business but I’m talking about high ticket business were the

Profits actually expand you know rather than just the same customer coming again and again and the profit stays constant which could be 15 20 um you know so small business owners stand to gain from that and then there’s a whole category of people called performance marketers who are actually selling third-party products now when you sell third-party products the profit margin is very less and the amount

Of effort, it takes to move a third-party product is much higher than it takes to move your own product, okay so I’ll just write all these down just to give you an illustration of what I mean, okay so you got a corporate professional then you got a certified professional like a doctor, lawyer, chartered accountant, or whatever then you got a small business owner and then you got performance marketers performance

Marketers which are you could say mutual fund selling LIC selling you have real estate brokers you have multi-level marketers affiliate marketers if you’re in this segment your primary income is dependent on moving third-party products okay and moving these third-party products is not easy uh if you’re an

Affiliate marketer multi-level marketer you know it’s very competitive and there are hundreds of people are doing the same thing that you’re doing same with real estate hundreds of people promoting the same exact scheme or same exact builder that you’re promoting uh LIC competing with thousands of LIC agents all across the country mutual funds same thing very confusing market customer is confused and you know you’re competing not only

Against other mutual fund companies, you come competing against other mutual fund sellers for the same company right so performance marketing not very easy small business owner low profit but recurrent business certified professional you know there is no time to actually find a business so you’re basically sitting at one place you’re expecting your reputation to get you the business your time is too

Valuable to be sitting around convincing customers you know your time is too valuable to be sitting around convincing customers and then corporate professionals haven’t really started don’t want to risk it quitting their job first and then figuring out how to do business and any in any which ways even if you set up your own agency your own practice or something like that uh you know finding the first high paying customer is the key question

Okay so that’s a big question mark now what I recommend to people already in a job is to find a few low-paying customers before you actually quit your job and then outsource the service to somebody who’s already in the market outsource it to somebody who’s already in the market keep your own label collect the payment from the customer pay somebody else to deliver that service and then you’ll get a feel for that, okay you’ll get a feel for

That a lot of people say well my job doesn’t give me enough time in the week to actually do that you can do that if you can do up to 30 hours a week constantly you know in about four to six weeks you should be able to get your first couple of high-paying customers from the information that I’m going to give you in this video okay so just if you’re in any of these segments just

Watch carefully and implement towards the very end if you’re new over here we’re going to have later this week you know a high performer interview you know who has been in some of these segments he’s been a corporate professional before then he came to performance marketing and then he became a, uh you know a consultant for relationship building among couples and all of that so he’s been in two or three

Segments and you can hear from him, uh you know uh how he was able to turn all of these difficult situations quitting a corporate job getting into business for himself getting into performance marketing building big teams then due to whatever you know when you’re in performance marketing your revenue is dependent on the rules made by the company the market dynamics that are not controlled by you so how his business went up and down then he

Figured out that there is a certain way in which he can help his entire team perform better so he got into relationship uh counseling and you know so he’s got experience across all of these but how he’s been able to turn around his business in the last four to six weeks using the same techniques that I’m  just going to share with you in this video now quick note if you’re watching this video anywhere outside the Facebook hangout anywhere outside our hangout

Group of twenty thousand plus uh entrepreneurs and wannabe entrepreneurs, if you’re watching this on YouTube or somewhere else, may be on our website or something like that the first thing that you wanna do is you wanna head over to our hangout group if you want access to all of these live events and you know all of this exciting stuff happens only in the Facebook hangout so if you’re not if you’re watching this outside uh the Facebook hangout then what you want to

Do you want to head over to startupfrat.club/facebook okay sorry for the horrible handwriting over here yeah by qualification I’m  a medical doctor so you know even the fonts on our computers are wonky, yeah those fonts are not available anywhere else so if you ever get an email from your doctor that you can’t read trust me you won’t find that font

On your own computer shutter, frat dot club forward slash Facebook okay so if you’re watching this video anywhere outside you want to head over there and join up right now so that you don’t miss all of this action with all of these live sessions celebrity interviews etc okay now let’s get started how do you do sales I’ll just get you into the core of the sales meeting and then I’ll talk to you about what you need to do before and

After the sales meeting in order to get into a situation where you’re consistently generating at least six figures a month over and outside whatever you’re doing today with at least 40 to 50 profits some of the people that that are in our, uh you know in the startup frat academy who utilized you know our hands-on support etc to do this are

Running about 70 to 80 profits okay so that means the money that they use to actually deliver the product or service is only 10 of the actual revenue so let’s uh we’ll basically uh go into all of that uh towards the second half of the video let’s talk about how to get sales what is the sales meeting biggest problem

With people who are trying to do sales is that they talk about the product okay they talk about the product now I’ll just take you a little bit behind the difference between India and many other economies is that India has been a rising economy for the last 45 years 40 50 years okay since the mid-70s till probably about 2018 19

India’s GDP or the economic growth has only been on the upswing okay so you see 1975 onwards to 1980s 90s 2000s 2010s all the way to about 2018-19, okay the economy has been constantly on an upswing, okay so it was a fast-moving

Market so if you’re a business owner most business owners would be like okay this is what I’m providing the customers are already there the intent is already there people would just assess you based on the product and then they would buy okay it’s the first time in the history of the Indian economy that markets are down demand is down and because of that the supply has overshot demand which means all of the

Entrepreneurial activity that has happened from the 70s 80s 90s to thousands whether it’s a small business segment whether it’s in the organized segment whether it’s a private limited company segment or even IPO you know public limited company segment all of these companies and small business owners and small shops and in the individual solar panel and businesses they’re finding themselves that they’re oversupplied market and

The demand is not there so they’re having to compete and things like that okay now quick tip is you can never compete and win you can never compete and win you would have heard these terms you know in the business parlance don’t compete in the red ocean and like form your own blue ocean and things like that, okay so we’re gonna talk about that so what used to happen was that a customer would show

Up to your store or customer would give you an inquiry or a customer would probably see your ad on a listing whether on just dial or an urban clap or probably see an ad or a flyer in a newspaper I used to do a lot of flyers and newspapers earlier you know and then they would call you and only the people who are very interested or convinced that they wanted to buy a product or a service

Would call you okay if you run a store only the people who actually take the effort to come to your store um are the ones who actually really want to buy yeah so you would have a conversion rate which was very high with every few inquiries that you get maybe 30 40 conversion rates because the market was hot people had money to spend people

Wanted to kind of get the benefit of your product or service and then they would buy the first time that is not happening you know the conversion rates have plummeted down from thirty percent to probably five percent two percent or even lower than that okay now what I’m going to do is I’m going to talk to you about what is the mindset shift you need to have before you enter a selling situation what’s the mindset shift

This over you know the market that’s always hot it’s always growing it’s called a supply-driven market which basically means the demand is already there what you got to do is figure out how to supply how to get the product how to make the product how to produce the product manufacture the product make sure it’s on the shop front

Right, that’s all you got to do so that’s a supply-driven market now in a down market what you need to do is you need to aggregate demand you got to figure out what are the small pockets of demand that could be there and you gotta just not only capture them you gotta figure out where are the customers who may be convinced

To be interested in your product who may be attracted by your product and then figure out how to get them to a point where they buy from you okay now the bad news about this is you got to have advertising and marketing activity which would cost some money the good news about that is that you’ll be playing in a blue ocean which means you’ll be playing in a segment which other people have not

Thought possible other people have not thought possible let me just make this little diagram okay this diagram was first made by an American fellow called Elias saint Louis in 1890 okay and he said that a sale is affected by convinced customers this is a sale so if you have 10 convinced customers one of them would result in the sale so if you

See this thing is about 10 of this which means if you have a customer who’s convinced, they want your product or service you know they’ll probably buy at a certain percentage in India it would be probably 20 30 out of every two or three out of every 10 people that show up to your store probably two or three are gonna buy okay but he said the part that people don’t see is that this conviction is reached from

Desire okay so for every 10 customers or every 100 customers that show up to the store you would have probably 10 times as many people with desire but the desire is not enough to come and buy okay it’s out of 100 people only 10 would probably walk into your store 100 people that that that had desire only 10 would walk into your store now the funny part is in a supply-driven market you only see this part

You only see this part which is you only see convinced customers your skills and your negotiation and the way you ask for money is only geared for a market where this is in high so with this is in plentiful okay and what Elias Elmo said in 1890 because America was a capitalist economy even then and there was a lot of competition

In the market, a lot of competition in the market what he said was if we can find these desirous customers who are light on intent but numerous in numbers okay, we can actually figure out how to convert it consistently into convection and to a sale which means as soon as I’m able to find thousands of these guys I’ll be able to convert it to hundreds of these guys and tens of these

Sales okay then he said fun part is desired arises from an interest I’m just going to write an I over here that means for thousands of these there are tens of thousands of this interest, okay and then all I need to do is figure out how I grab the attention of these guys and get them interested okay so how I grab attention how I convert it to interest how I convert

This interest to desire how I convert this desire to conviction and then I affect the sale this part is obviously called the sales meeting okay so the actual sale that we have seen or that we have been experiencing for the last 45 years happens in this red box we are missing the opportunity over here okay so now why is this very essential is that regardless of how well you perform over

Here when the markets are down and budgets are not there and commitment or conviction is not there you can try your level best you will never reach those 20 30 conversion rates that you were used to okay and then what happens is you got to look at the value of your time just like I said doctors lawyers-chartered accountant socket is not worth their time to go after customers who may or may not but that’s why this model starts breaking

Down in a downtime, this model starts breaking down in downtime for which now what you’ve got to do is you’ve got to go all the way to desire and interest and attraction or attention now when I start talking about these things a lot of people say I know all of this Rajat you know you know what I hired a digital marketing agency to see how many, people

May I may get the attention of they to get me a lot of leads and then I try to call those leads and these leads are all crap there is no point doing this because you know I can get a lot of these leads from just dial or doing Facebook ads or paying a digital marketing agency or whatever it is but this stuff is not easy because I’m gonna waste all my time doing this stuff and the leads are just not that good

That is true there is no question about that, yeah but what really happens is if you get somebody in whose attention you grab if you find somebody whose interest you’ve garnered and you try to just get them to close a sale that’s not going to happen you’ve got a couple of steps over here that need to be taken uh you know that that that the customers need to go through okay and this stuff is not manual friendly which means

It’s not worth your time or your employee’s time to go after all these leads okay the leads are great it’s not worth your time or your employee’s time to go after these leads all of these people which could be tens of thousands if you run some ads on Facebook or give money to a digital marketing agency, they’ll give you tens of thousands of leads the point is how do you turn those tens of thousands of leads into buyers

That process is something called demand generation okay the process is something called demand generation okay now here’s where the crux of the matter is there is a shift in thinking that you need to have supply driven versus demand generation this is a shift in thinking supply-driven model focuses on how fast and how much can I supply

How much better can I supply quality quantity volume these are the things that come into play in a demand generation model the supply by itself means nothing because nobody wants it anyway but customer emotion customer attention customer interest customer desire and customer conviction means everything okay what I mean to say is that you’re no longer a doctor lawyer architect corporate professional business owner

Or anything like that you’re in the demand generation business all of us is in the demand generation business if you want to make money from this market you are only in one profession and that profession is demand generation of course for all your respective businesses the process of demand generation is different it could be fine-tuned to your particular business but you’re in the demand generation business you’re not in the business

Of supplying because there’s already so much supply that nobody wants okay so there’s a mind shift mindset shift supply driven and demand generation now how do you do demand generation how do you do this attention interest you know how do you turn this stuff into desire how do you turn desire into conviction how do you turn conviction into a sale always keep this picture in your mind

That the prospect who’s over here wants a result which is over here everybody is looking for something yeah there’s that rock song everybody is looking for something okay now you’re as long as you understand how your product or your service or you yourself can get these guys from here to hear what you’ve got to do is you’re going to tap over here you’ve got to tap into the

Prospects’ desires or pains you’re going to tap into your prospect’s desires or pains okay literally every product under the sun every single product or service under the sun including yours okay can fall into five categories and it can fall into one of five categories it can fall into four or five categories if you’re smart enough

You’ll get it to fit five or five categories what are these five categories the first category of problem or desire is survival the second category is replication the third category is comfort the fourth category is conformity the fifth category is class

Okay everybody in the world takes money out of their wallet and gives it to somebody else in return for survival replication comfort conformity and class survival replication comfort conformity and class now imagine you’re a car dealership I’ll just take an example like this image you’re a car dealership survival

Survival what are the different ways that you can figure out that somebody needs this car for their survival, okay maybe they travel a lot on the express highway and they want a safe car maybe they you know they want a safe car for survival they don’t want to get into an accident and just be in the wrong car that cannot save them that’s one uh scenario there could be another scenario maybe this is somebody who’s got a high paying

Job on the other end of town and every day they need to travel 40 kilometers up and down in order to be on time for this job they don’t want to be late they don’t want to risk it taking an auto rickshaw going and traveling in the metro then over there getting another auto rickshaw in the meantime getting wet in the rains or something like that they don’t want all of this okay so having a good car even a cheap

The car even a tata nano could mean the difference between surviving and not surviving because a good job gives you good money and improves your chances of survival in the market yeah so you know that’s an angle that you can play into so you gotta understand what’s the main driver of this customer, okay maybe their driver is replication are they a bachelor or a spinster they’re not looking for any car they’re looking for a snazzy car they’re

Looking for a car within their budget which may not be super expensive like a Mercedes because they may be 25 or 26 years old or something like that but maybe they’re looking for a snazzy enough car within let’s say six lakh rupees that act as a magnet for the opposite sex yeah very important different kinds of people and different vibes why they want to buy okay so you got survival then you got replication okay

Comfort somebody who wants a chauffeur-driven car they’re already spending 15 000 rupees a month on the driver so that reduces the 15 grand they would otherwise pay an Emi so you get them just the right car which gives them comfort in the rear seat and the Emi’s are low enough that it accommodates for the price of the driver and sure they want to do business with you okay comfort conformity what is conformity

A lot of big acropathies today are not buying Mercedes and rd. and all of that okay, in fact, a lot of people you’ll see uh you know in certain uh in certain parts of town in certain societies in certain communities they say well I don’t want to over I don’t want to kind of show off a lot because at the end of the day I’m  a good part of my community I love my neighbors I love my friends I love all these people that I’m

Surrounded by I don’t want to buy a car that that looks too snazzy too showy because I’m not that kind of a person I just want to confirm I just you know I just want to have a car that gives me all these functions but it should be in the same range that other people have okay another uh extreme example of conformity whenever on the outskirts of town a lot of people sell their land or something you must have

Seen probably it happens in your area as well or your city or your state as well they want to buy a muscle car like a white uh you know Toyota Fortuner that’s the standard yeah, they’ll always buy a white Fortuner now the other person who’s next door to them they sell their land they also get a lot of money they also want to buy a white Fortuner they don’t want to buy a red Mercedes, no they want a white Fortuner the third person says they land them also

Want a white Fortuner now you got all these white there used to be a trend with these white Scorpio running all over town now you got the trend with the white Fortuner running all over town right so it’s always the same kind of car they want to be just there yeah they don’t want to they don’t want a different something they just want to be just there two specific examples I’ve given you there could be others understand

The class they want to outshine their friends neighbors and family yeah opposite of conformity okay now remember for class people usually want to outshine by about 20 percent people want to outshine by about 24 they don’t want to go too much overboard nobody wants to buy a Humvee nobody wants to buy a Bentley or Rolls Royce they want to outshine by just about 20 so if the average car in their area is

An 8 lakh rupee car they want to get you to know 12 lakh rupee cars something like that right so they just want to outshine by about 20 percent just a little ahead okay because if they bought like a Mercedes in a 10 lakh rupee neighborhood it would just be like you know it would just be absurd so just want to be slightly better so it hurts their friends and neighbors or whatever whoever they’re trying to compete against or whatever

Okay class survival replication comfort conformity and class you got the five big ones okay the five big ones out of which survival and replication are the two biggest okay but you got s r c c c there are eight others that are minor drivers okay there are secondary drivers that you can use to close the sale but I won’t go into them over here otherwise this video will be like three hours long okay there are eight other drivers the secondary

Drivers that you use at the time of closing the sale of getting the checkout which I won’t go into right now but if you are focusing on these five reasons why people would buy from you just at the right place okay stationery store I’m running a stationery store you know somebody comes to buy a painting kit for their kid you know I want to buy a watercolor kit or something well why do

You want a watercolor kit um the school has something they made mandatory my kid wants to go directly related to survival which means the school the kid has to comply with the school rules the school is having this class they need to have this kit that’s cool no problem replication do they want of course with a kid and all it may not be like that relevant but what is the

Other drivers do you really want your kid just to do the bare minimum or do you think you want to make a painter out of them you know do you think your kid has like some skills because we got a painting coach also we got a coach we got DVD classes we got our own cram where we give out classes we got our own workshop happening next Sunday something like that okay so you kick into class

Okay do they really want to grow the kids uh skill set okay so maybe you will be able to figure out maybe one or two of the five or you’ll be able to go into all of the five depending on what kind of customer you have but you got to use the right hook and the right intent mechanism in order to convert these customers from attention to interest to desire okay attention to interest to desire there are many other ways but i

Won’t go into them right now like I said in the interest of time so now what we have is we got a customer who wants something because they got an inherent desire or they got a pain that they want to get rid of you figure out which one of the five big drivers that you can hook okay that you can hook now here’s the thing always remember in your mind whoever is less invested in the sale has more leverage leverages the power

Okay whoever is less invested in the sale has more leverage in power now the biggest problem that most supply-driven businesses of the old model have like architects waiting around for the right customer to come or performance marketers like LIC guys or multi-level marketers waiting for that one big fish or something like that they’re always more invested in the sale than the customer is because the

The customer knows they have to spend money and probably also go through a lot of trouble in order to get the end result right so the customer is always less invested in the sale you’re always more invested in the sale you’ve got to create mechanisms which make you less invested in the sale okay some of it is a mindset shift okay I don’t need this customer okay mindset shift I don’t need this customer you got to do the visualization yes, I have lots of

Customers, I really don’t need this customer not at the cost of my terms not at the cost of my profit that’s a good one but you can create mechanisms so you have an oversupply of customers okay we do that by-product packaging what is product packaging what is how do we create leverage by product packaging no customer is likely to spend 50 000 rupees you know 2 lakh rupees 20 lakh rupees or whatever it is

In one shot no customer is willing to spend this kind of money in one shot they want to think about it they want to go back and google they want to think about they are want to ask their mama jeez you know son’s father-in-law you know who used the same kind of product or something like that right they always want to double check with friends’ family always want to go to google et cetera right so what you got to do is you got to figure out what

Are the drivers what are the drivers they wanted for survival replication comfort conformity or class which is the major driver and then what you’re gonna do is you’re gonna strike it with four options a b c and d which means you’re gonna tell them every single competitor of yours or other ways that

They can do it themselves 50 ways to design your own house for maximum open space and you know zen vibes or something like that okay how they can do it themselves do it yourself DIY do it yourself number two how what are the different ways you can get somebody to hire somebody to do

It for you what are the top competitors in the market you know how much they charge what they provide what are the main things to look for before you sign up with any of them okay so you’re providing solid good information all this is chargeable information you can charge for all of this information the third thing is how can you know get

A good design in your mind sir ma’am you’re building a new house you want an architect to design it for you but what’s there in your own mind what are the things that you would like to control what are the things you would not like other people to decide for you what is the vibe that you want in your house do you have favorite color schemes do you know what color schemes actually fit best into the house they are the most, uh you know time resistant and

They’re the you know easiest to maintain you know would you like to know okay yes yeah I want to have my own call and then I want to outsource certain parts to the architect yeah very important what is the best way to do to create a done video model where what are the things you should and you can control what are the things you should outsource when you outsource what are the things you need to know about pricing what is the

Things you need to know about terms what do you think things you need to know about delivery what are the things you need to know about quality who are the top five suppliers in the market etc yeah provide this information up front because what’s going to happen is if you focus only on your product what’s going to happen is customers going to think that’s great information now let me go back and speak to four other people why do they need to go to speak to four

Other people I’ll provide all the information upfront great thing is you can actually make money on all of this information now I have a healthcare business where I provide healthcare installations in the household and these installations cost three to five lakh rupees I know when a customer walks into my door then they’re not going to buy straight up

Front yeah so I’ve created a 900 rupee book which they can get an eBook download if they if they’re remote if they come to my store I say first spend 900 bucks get this eBook which talks about how to achieve your health goals without ever doing business with me you need to know this because once you actually come in to provide you know to do some installation spend some money you need to know all these things they spend 900 bucks I give them the book

They go home to read it know all of this information is being provided by me and in those books are links where they can find other information and all of this information that I found from google I’ve made copies of it on my own website so they can actually read it within my environment okay they can read all of this within my environment then there are different ways in which they

Can actually get this stuff done by other people I’ve tied up with four other people my product is actually the highest premium in the market which means you know it’s the most expensive but they want to do business with somebody who’s one-third the cost one half the cost or whatever I made tie-ups with all of those people so I say if you wanna you know if you wanna go in at this price level we’ll be able to offer you this brand

Okay when they actually pay me that money I don’t service the customer myself actually pay out to my nearest competitor and say to the customer the payment is yours the profit is yours everything is yours I just keep a little bit of money for myself for processing fees but remember the customer is mine which means what all of the servicing post-sales five-year relationship um what do you

Call the maintenance contracts everything belongs to me you can sell your product and you can make a profit on it but remember the customer belongs to me the face in front of the customer will always be me because why the customer is going to come back and they want to want an upgrade a few years later they want to gonna want allied products a few months later I want to be the person who’s selling everything to them, okay so I don’t drive

Them towards only my product where I stand to make the highest profit I say if your budget is not there you can buy this other low-priced product and we’ll make sure that you’re serviced well okay so I own the services contracts maintenance contracts all of this stuff, okay you want to provide all these options to your customer, okay and then what you’re gonna do is you’re gonna provide a package

A package is a high ticket item okay now in the startup frat academy which is our business coaching uh enterprise I provide all of this stuff okay this is my do-it-yourself product the Facebook hangout where I’m inviting you to go and join it’s free to join but I provide lots of do-it-yourself information lots of do-it-yourself information if you want to do it with us you can we have a 200 product over here dollar 200

If you want us to work with us and have us do it for you while you focus on the important parts of the business the 500 products over here, okay you want the whole package all of this combined the thousand-dollar product over here which means we will write everything that happens on your website we will build your websites we will write everything that goes on your Facebook ads you know we will tell you exactly what to say you know with

The camera in front of your face so that you create a brand out of yourself we will make sure that you get the leads, of course, the advertising costs and all of that is yours but we’ll do everything for you and within 30 days your business will you know go a c chain the thousand-dollar service okay everybody’s not gonna buy a thousand-dollar service so we’ve got all these smaller components if you want to do it yourself here you go okay do it yourself is free

You want to do it with us 200 you want us to come in and do it for you 500 okays. So we got all these layers of services and all of them belong to us it’s not that we provide all of our own services we highly recommend certain software that you use that are already available in the market, yeah but if you come to work with us and you help us do it with you know the revenue actually we drive the revenue to the

Software company and we have a partnership with them saying we truly believe that your software is the best we have a lot of customers who could potentially gain from the software now imagine if we are able to convince a customer to use your software do I get something out of that and the software company will say sure you know you can take 15 20 whatever it is and absolutely if we drive a customer to them at no extra cost to the customer, we get some

Kickbacks from the software company are very simple uh a lot of people who are into affiliate marketing or multi-level marketing or real estate marketing or LIC selling would resonate with that, yeah but the biggest problem is that driving traffic or driving a customer straight to a third-party product does not work anymore because the third-party product by itself does not solve their problem so you got to be the face that solves

The problem you got to be the face that solves the problem and you can drive a customer to buy mutual funds LIC real estate whatever you want they’ll buy from you because they trust you first you’ve got to build your trust first okay now this is what happens so you this is the prospect; they have some desires or pains a result that they want there are some drivers they are either survival replication comfort conformity or class

And then you have your product service or yourself which is broken into DIY or a complete package okay that’s how you got a position now how do you make the sale how do you actually make the sale in the meeting assuming you’ve done all of that you’ve done your digital marketing you’ve provided an information product to the customer that builds the trust, uh you’ve probably spoken to the customer remember the number one thing that builds trust in

In front of the customer trust and credibility in front the customer is not your certifications is not your testimonials it’s not your brand name the number one thing that builds trust in front of your customer is the way you handle the interaction with them this is the way you handle the interaction with them which is another point where leverage comes in if you don’t want the sale as much as the customer wants to work with you

Have something called leverage how do you build leverage very simple let’s talk about the actual interaction the part which makes you sweat the part which makes your hand shake every time you ask for the check there are eight parts to this interaction there are things that the customer wants and there are things that the seller or salesperson wants what does the customer want the customer wants to know

Why do I need to buy from you why do I even need this product okay then can I trust you or not need to trust the third thing is they should should be a point in the sales conversation where you ask them you know so why is it that you have come to me how can I help you and this is about 30 of them if you’re doing a sales meeting or interaction for let’s say about an

Hour for a high ticket service or product about 30 which is about 20 minutes down the meeting you want to say it seems that you know a lot about this industry why is it that you can’t solve this problem yourself and then they got to say well I need you, okay well I need you I need your help for whatever reason I’m  unable to do it I am unable to figure out the budget I don’t trust anyone I try to do it I

Failed whatever the reason is okay they have to ask for your help, okay and the last one is urgency this is the part that a lot of people miss these two parts a lot of people miss they provide their product they provide the survey they provide 100 reasons why you can trust me I got the 100 testimonials I have a brand name in the market yada they forget that the customer never asks for their help they got to bring the sales to a

Point where the customer says yes you seem to be the right person, I need your help okay number one number two you got to give them enough reasons why they should do it now so they don’t tell you at the end they let me go back and think about it google Facebook amazon you talk to my spouse let me call my mama j’s son’s father-in-law because you know he’s done something of the same type or something like that okay so you

Gotta build all of these questions into the interaction so there are four parts that the customer wants and there are four parts that you want you to want to ask do you have a budget to solve this problem the customer says I want to hire a gym trainer you’re the gym trainer you say that’s fine trainer is expensive what else have you done to achieve the health that you so badly want what else have you done to achieve the health that you so badly want maybe

They’re in the 20 30 age group where they want to look good so they can attract a good boyfriend girlfriend wife husband whatever it is what else have you done in order to look attractive to the opposite sex just have these questions up front don’t you it’s not your job to be liked by the customer it’s your job to be paid by the customer in order to be paid remember people always do business with an authority people always do business with an

Authority the number one way you can establish authority is by asking tough questions, okay these people may be older than you they may be richer than you they may be more socially eminent than you it doesn’t matter as long as they’re asking you for help it gives you the right to ask the tough questions why do you want to get fit well you know I’m 27 my parents have been trying to get me

Married because I’m overweight, I need to find the right mate or unable to find the right spouse okay that’s fine what else have you done to attract the opposite sex boom in five seconds you would have reached deep into their soul and pulled out the main thing and they’ll say well I bought a nice car I try to look good I go to the salon

Whatever it is they’re already doing something to achieve the goal that they want the gym trainer is the last of their problems okay so the budget do you have a budget how much do they spend on these salons how much do they spend on their car Emi how much do they spend on the car patrol yeah they already you gotta get an understanding how much budget they have the authority they may have the budget but are they?

The ones spending the money or are the parents or are it their boss who’s the person who’s spending the money very important you’ll be surprised uh the same health care consulting business I told you about three lakh rupees I have met people who are driving Mercedes cars who are 50 years of age they have two kids of their own and right at the point of getting the checkout you realize that in their family system the big daddy who’s 80 years old

Who’s already retired holds the purse to the entire household never figured that out thought that this 50-year-old guy with his spouse is probably the final decision taker never bothered to ask and after three meetings deals have slipped from my hand and I felt like a fool you always gotta ask authority the third

Is how badly do you need this is also needed you’ve got to ask them how badly do you need this okay what else have you done how else have you failed why don’t you do this instead why don’t you do the other thing instead there are other ways to achieve the same result that you want to achieve why haven’t you tried them at which point they will say they will give you the exact reason why

They need your help, okay and then again you got a timeline which is urgent you say assuming that’s the power statement assuming that you found the exact right solution and assuming that it was within your budget of 20 000 rupees would there be anything else Mr of miss prospect that will stand in the way of you cutting this check today

Okay always ask the difficult questions assuming always ask this is called an assumptive close there are many other types of clothes there’s something called trident clothes there’s something called a rebound close I won’t go into that in the interest of time but assumptive close very important a lot of people talk about it but nobody ever tells you the right way to use it because nobody is using it the right way

Themselves okay and the way you do it is Mr prospect miss prospect you’ve told me a lot I really respect all those things that you shared with me now assuming that I could show you something that falls within your budget and it takes care of all the concerns that you already told me about would there be anything else standing in the way of you cutting this check now

Now okay and then if they say no there’s nothing, I want to do business now then you’ve got to go into urgency mode where you got to provide two types of urgency strategic urgency and tactical urgency strategic urgency is if they don’t do this now why is the goal going to become more difficult tomorrow that’s number one and tactical urgency is if they don’t do business with you now

Why is your availability or your prices going to change tomorrow yeah, we are in Diwali season we are giving a 20 discount you know you do it today otherwise December we don’t know okay or you can say well offer is available only till stocks last the stocks are running out fast and the stocks finish then you got to wait for the next model to come it will come in March or April so you got to wait another four months before you can

Show off that nice flashy car, yeah and if you’ve done the assumptive close right and you do this tactical and strategic urgency right you can ask for the check and you will get the check not 100 of the time about 40 of the time maybe 30 of the time yeah which brings me to the other stuff how do you do all of this other stuff that I spoke to you about attention interest desire conviction all of this needs to be automated and

Facebook ads are not enough what you do with that Facebook leads is important you will hear a lot of people say I did the Facebook ads I got the leads but when I called them it’s not a good use of my time, of course, it’s not a good Facebook agency will give you 10 000 leads a month 10 000 leads a month okay so that’s 10 000 assuming it takes you in a day you can potentially call 70 people and you will have five to seven good conversations so divide this by 70

Per day okay that’s uh one five zero 100 it will take you 150 days to change these leads so you gotta have automated systems to filter this out using the messaging I just said okay using the messaging I just said if you want more information around this if you want to find out how you know how Startup Frat can also help.

You we got our own programs but first I would like you to invite I’d like to invite you to our sales master class which is a recorded master class worth 700 rupees the 700 rupee masterclass which walks through all of these steps and how you can do it yourself all the do-it-yourself stuff is free from outside it’s a one-hour master class watch it and you can head over to startupfrag.club/sales.

You can’t stop that class you can’t fast forward that class you can’t do anything so make sure you take an hour and you can watch that class take notes and you can literally build this entire sales program for yourself for your business okay towards the end of that master class you will see some offers of the month if you want to work with us which means if you want to bring up

Bring in the startup frat team to help you get this set up and running within 30 days or less, yeah and if you’re watching this video you would like to see how other people have benefited uh you want to be you know on Friday at 8 30 you want to be live you want to show over to the hangout Facebook hangout so if you’re not in the Facebook hangout yet startupfrat.com Facebook and you will see customer studies live interviews

Where you can actually ask me questions like this interview will be about one hour you can ask our community member these questions who’s going to be the celebrity guest of the day and I’m going to be the celebrity host and the holy ghost of the day so you can ask me questions over there you can ask him questions and you know you can take your decision how you want to do it best absolutely if you want to consider using startup frat services they’re about in

The thousand dollar range so if you watch the master class startup dot club four slash sales you will see how this entire program works you’ll see how you can do it yourself you take notes and if you want to work with us you will see an offer of the month that’ll probably be the lowest price ever that you will ever see okay so with that I’m  signing out I look forward to seeing you uh in the hangout and I look forward to seeing you at 8 30 on Friday as well see you bye

Hello, and welcome to this video this is Rajat here from Startup Frat kicking off the monsoon season of parliament here at the Startup Frat hangout the monsoon season of parliament here at Startup Frat hangout so what all does that mean every time we you know we go online for a couple of months we bring in a lot of case studies a lot of learning a lot of free training videos.

The theme for this particular season is going to be performance sales okay it’s going to be performance sales what does performance sales mean what does performance sales or performance marketing mean if you look at the industry in India whether it is entrepreneurs whether it is marketing people digital marketing people the sales person’s insurance sellers real estate brokers even salespeople within corporate you know like big companies and things like that.

Sales team sales vice presidents the biggest issue that is coming in the way of them achieving their goals whether the goals mean like their dreams or something or that just means company targets stuff that you have to do to you know to get your commission or get your paycheck the number one issue that is happening is that we as a culture are scared to ask for money as a

The sculpture is scared to ask for money because it has been ingrained into a mind that when you ask for money you’re just taking something away from the customer right and that is the problem that I have taken on in this particular season for the next month or two what we’re going to do is we’re going to attack this problem and if you’re part of this community you stand to gain from it you’ll gain in terms of mindset you will gain in terms of tools and

Techniques you will gain in terms of it a domination mode where this will cease to be a problem for you, okay this will cease to be a problem for you and like I mentioned we have a lot of new case studies from the community people who have stretched above and beyond their limitations, whether their psychological limitations mindset limitations of you know from your background you know you’ve been bred a certain way which is hey this is how you have to you know

Live this is what you have to do you have to break through these limitations to keep pace with the new world and in addition to that other logistic limitations which prevent you from you know getting ahead and capturing your dreams that is it will be financial limitations logistic limitations etc lots of new stories lots of cool people to hang out with lots of new learning and we are going to have a gala time

So I just wanted to shoot this real quick video for you before we kick it off tomorrow onwards you’ll be seeing almost daily training from our side and a lot of snapshots from the academy community people who have been working with the Startup Frat team and they’ve been able to get phenomenal results and basically expanded what the imagination could think possible they’ve expanded you stretch the imagination of what you would think

Would be possible in little time and with very simple focused effort towards their goals and dreams okay so like I said welcome to this monsoon season of pal event here at the start of frat hangout uh just start liking and commenting on the video because then Facebook will start showing you this stuff it takes a while for the algorithm to kick in especially if you have not been interacting recently especially if we’ve not been posting so

Much recently and if you want to stay tuned and gain from this uh from this particular monsoon season then like and comment below if you want to be a part of it if you want to stay tuned then right I’m in I am in the comments below yeah and if you’re like okay you know this doesn’t interest me, uh you know I don’t think I’ll gain

From this then no problem then right I’m out in the comments below okay so let’s get started wishing you a happy August happy friendship day and I look forward to working with you bye.

Welcome Facebook YouTube twitter this is Rajat from Startup Frat accompanied by Sachin Savant from Pariyatak this is a very special day and I’m very honored to be meeting Sachin Ji who’s the founder of a great movement on the travel side

And he’s brought a lot of changes in an otherwise dead industry in the middle of the lockdown and when you hear when you peel the layers of the onion and you hear the kernel of the story it is going to blow your brains we have been waiting for this for last 15-20 days uh he has graced us with his presence in the 6 am club uh he has graced us with a lot of his learnings in

The academy uh weekly call a lot of us have had the great fortune to be with him learn from him learn you know the stuff that he’s doing is happening now a lot of times we learn from authorities and you know people whose success may have come last year last five years last 10 years this is the thing that we are able to watch uh you know in front of us it’s happening now so that’s what makes it so special and uh you know as I keep interviewing

Keep asking Sachin the question you will find out how a simple person with a lot of passion and a lot of love for his uh for his tribe can actually rise to the level of greatness and actually do things that are unheard of travel is an industry which is totally dead even worse than hospitality and you know the things that you’re gonna hear today are gonna totally change your perspective about business

So let’s get started there are about 10 people live as yet the others will join before that I just want to just uh before I get started saying congratulations hello great to see you so what I’m gonna do is I’m just gonna uh give you some perspective so people who are watching us if you throw in your comments on Facebook YouTube etc if you could uh authorize your display name by going to this link chat dot restream dot

Io forward slash Facebook that’s a chat dot restream dot io forward slash fb okay then if you allow them to display your name then we will be able to see and call out your names and the best comments we’re going to feature your business so when you actually ask questions give comments you can actually put in a link to your business and we’ll be more than happy to feature your business link as well uh if your comment or if your question gets

Selected among one of the top 10 questions for tonight so uh everybody who’s watching and listening just authorizes your display name just head over to this link which is dot restream dot io FB so we can see who all are commenting we can select the best comments and questions at the end of the live stream today and uh you know you can we will feature your business link over here if you

Have a website your email address uh your funnel head or whatever it is we’ll be more than happy to feature you all right so let’s get started Sachin Ji hello [Laughter] welcome and thank you for taking the time out on a Saturday night to be with us, uh I have a lot of questions but before that, a lot of people may have come from our Facebook page so they’re not from

The hangout as such uh so we would like to know about a little bit of your background and uh how did you come to about to start a travel business and first of all I’d like to thank you know for giving a warm introduction from your side you know so that was amazing you know and uh to tell you something about my background uh as such uh

I’m a math coach you know and uh telling Hindi, English no problem with that no Hindi English Marathi Gujaratis uh I’m teaching from maths like from 16 17 years from now and brought up in Mumbai okay Mumbai city and uh traveled and
Maharashtra and all right you know the day and all so whenever he used to come home and you should tell me my friend had gone there and so that made me interested and then I used to foreign one time only I have traveled but yes your travel journey is chateau and I am very much thankful for my parents my especially my dad who encouraged me uh

At that time okay you can you do whatever you want and what makes helps me travel then I like to explore places I like to meet people this is the thing which I am it has kept me working in the travel industry and then like I will tell you afterward but this was something my background you can see my journey

Which brought me to this travel industry so that’s why I’m very happy about whatever right now I am okay before I go on to the next question for everybody including Sachin Ji I’m sorry I’m looking to the side again and again because I’m just managing the comments also that are coming in so we have promised people once again that uh if you uh just authorize yourself at uh chat dot restream dot io forward slash

Fb then you can put in your name as well as if you want your business featured on this live stream then we are more than happy to feature it for your best comments best questions we’re more than happy to feature it, okay so I can see some comments coming in that are not putting in the name probably because you’ve not authorized yourself this chat dot restream dot io forward slash sfb just put in uh your name so that it comes through in the live feed we are

Using some software and neither am I very software literate nor is such indie so we are just kind of managing multiple roles here okay so now next question I want to just share a small experience mike can I share it absolutely the show is all yourselves I want to tell you why because it was my first experience in 2013 after my job and all

And I was very much happy you know that was the first time I was traveling by plane I had booked my Manali trip you know and uh while going I was uh catching the august 201 which was reaching in Delhi next day and then while coming I was I had to book flights you know that was the first experiment I was very much happy you know flights

Or something like that and I was standing there and you know I always foreign what so it was like a very memorable trick you know foreign manuscript so it was very beautiful so that was one of my most beautiful

The trip so people are saying fantastic story you know nice to hear that etc like in I must tell you uh later quiz elena padega all of these stories are going to tie into you know tie into the finale a lot of these stories have had a major impression on his life so before we go into that finale let me ask you the other questions okay what was how are you like before the lockdown or

Before you met us you know the starter fat community and all how was the progression of your travel business and uh how was it going uh yes, to be frank, I was very much excited you know when I there are people who are coming with me to travel so when I thought this I thought okay I could help a lot of people but, to be frank when I came

Uh four years back so I could see that there was a lot of competition you know it was not so easy even though I had a good concept you know that that may not work but I started I kept my way and I got business through references mostly references business and I was local guys so local medication I had somehow I thought that you know I should start

And now people can easily agree because everything is now digitized even very easily and a lot of people can see but that might not be the case some years back so I knew that if I want to build a good business or if I want to help the people if I want to help the good community convert it you know because I don’t know what was the reason why but or maybe I might not be well professional I might be professional in travel but I might

Not be professional in uh knowing people keep what they actually wanted so it was not so easy we’re trying to tell you but yes I was managing the business was there for me but I wanted to make it a little bit in the big time simply because I wanted to reach a lot of people and I wanted to help them to know okay what actual travel is

Travel is not about only just clicking selfies and posting it on every you know that’s okay that’s good that should be done no I don’t want to check him back but at the same time you should know the time so this is some of the things I was very much interested in exploring new places so I wanted to explore that things and in this way

My business was like okay kicked again not too bad I’m sorry not too bad and not too good also it was going what I feature okay now what we’re gonna do is we’re gonna ask Sachin Ji some more difficult question before that I just want to remind you for the people who want their comments

And probably a business link or something featured is more than welcome uh just authorize your display name at chat dot restream dot io forward slash FB while you do that I’m just gonna play a quick travel video uh this travel video is actually some of the snippets of my travel video plus some snippets from uh from periapt so that you get some time to actually authorize yourself for some people we are not able

To see the names and everything and if you don’t see your name then how will your you know business link get featured so chat restream for uh dot io for slash FB uh just I’m gonna give you a couple of minutes while I play this video and then we will join you and then we’re gonna get the seat is gonna get hotter more and more difficult questions are coming so just hang on

Bye [Music] oh bye all right we are back just for the people who don’t know you can join the parietal community at the link given here facebook.com for slash groups forward slash attack and Sachin Ji has got something very special for the people who stay till the end he just said hey you know I’m a lot of people

Are going to be spending their Saturday night with us I want to give them something and I said that is interesting yeah that is interesting I thought he wanted to give me something but then he said no I want to give heard something so hang on till the end join the pareto community at facebook.com for slash groups for party attack now difficult question Sachin Ji for you is during the lockdown you decided to go

Digital my question is when all kinds of education and coaching businesses are going digital becoming a success very easy and very simple because the coaching is already there the students are already there you just have to connect zoom between the students and the teacher and then you’re good to go right so you it’s very easy to take an educational business online but why is it very important guys so if you’ve been

Watching you know carefully now you’ll probably be able to guess some of the things that will tie together why is it that instead of taking your coaching business you know uh pan India using maybe zoom or whatever why is it that you chose to focus on travel which is pretty much most people would think that it’s you know pretty much a dead industry during the lockdown, especially at that time when we first met right it was pretty

Much you know that people who just didn’t they still had the uh what do you call tolerance and sense okay we won’t travel for six months eight months at that time it must have been even more difficult decision to go into travel because people are just not willing to go so why is it that you focus on taking travel online rather than taking education online see first of all uh

Coaching what I’m doing okay it’s for my earning okay it’s really for my earning and that’s a good thing for me but travel is something that I’ve told that’s my passion I have I’ve heard from there now and I also think you know that work for your passion so right now uh I’m working out a passion

I don’t have to think anything else here even I don’t think about the incomes and all in this case because I know that uh obviously there are a lot of people may travel I have sensed or I have seen a lot of people okay there are things where people are traveling but they are not getting that exact essence of travel you know and I have seen a lot of smiles

When I travel I have met a lot of people where are you from wherever you’re from so this is in like uh I was in Oman and uh there what happened while returning from uh I was just in the immigration uh immigration a couple was there in front of me and they

I was amazed to listen to no the costume you need in travel that these people are not getting okay and I thought that somewhere on the line there will be a logo I should at least in some way or the other I don’t know how at that time I didn’t know okay right now we to them saying that you know these are the things you know which made me come into travel and that was the main

The reason at the same time so I’ve seen one question also like which industry shall entrepreneurs target you have decent income so see some people might say like oh you become a doctor or an engineer like that because there is a lot of money there doctors are engineers they are running low and they are not running also maybe that might be different reasons no because I don’t

Know so same thing with me also I knew that this is the industry where I can uh work I can earn at the time at the same time I can enjoy life [Music] the reaching point was not that much you know I could reach a particular segment of people but here I have a lot of the whole world where I can reach the people and so

The one thing is that no I I’ve had a lot of friends you know I was in Oman one night in our friends I’ve been Thailand however he will greet me like anything you know or even if he comes home I will greet him like anything so this is the thing you know that that made me uh to come into this business and I’m there in the I will be there in this industry for a long time

That’s my story regarding why I choose this Amar is commenting that it’s amazing to see and hear you and see that motivation of helping people at the ground level so to expand on that I would like to ask you what is it that makes you different in the travel business because there are big companies also they’re established travel agents probably many years older than you

You’re probably a new person you’re a couple of years old and then you said during the lockdown I want to take this instead of saying okay yeah okay your business you know the business is done you put more energy into it so what is it that makes you from a consumer standpoint apart I know that you have passion and everything but what is it that a consumer gets from you that they make the decision that

No, I have to go with Sachin yes first of all I would like to tell you enough because again I have been learning I have been a good learner than a good teacher I’m a booster still at this age also I feel that I should do so uh what makes me unique or something like that so it’s me casein as a consumer

Point of view just that’s what that’s the thing you know if you think that budget is a problem I was also thinking you know that cost training should be done but then I have seen you know they have they’ll never bargain with me no they’ve never bargained with me they’re direct yes

One of my clients he directly so I don’t want to just put in my head that when a successful peer it’s a very small thing but that’s what uh I think you know that I was thinking about it but then once they think you know that this person is good now I think they will uh rely on you so what makes me unique you know especially

As a more than motivation is the fears and fears will be like people won’t give up I think I’ve seen some comments like someone say asking about the budget or something like that, yes and I will say 80 to 90 percent will still people will think about the budget only although they might have money okay what they will think about the budget and why you know that’s the reason

So I used to make the plan and they used if you and they were not answering me you know so these are some of the fears which can happen with everyone and last but not least from February if you do a booking okay and if something happens you know we can guarantee you that your money will be held okay either through point system or we have some different results or you can book it for some other trip also in the future also in coming months also that’s the uniqueness the thing is that right now that there is no guarantee so these are some of the things which

Which makes us unique you know and that’s why from a consumer point of view or from a traveler point of view or to the frank I have seen these things know many is a bit higher and that’s why I want to focus much on all these points that’s what we are we are here as a period amazing so you have wherever you send people you have solid local ground

Support and then in a time like this you’re giving a guarantee nobody’s giving a guarantee the other day my family made somebody cancel their flight out of 10 000 rupees they got like 450 rupees back flights okay awesome let’s go to the next one, okay so what you’re saying is

Solid local support and uh end-to-end logistics planning and then you have the pareto guarantee that’s amazing that’s a good point so once again if you’re interested guys you need to follow sashimi’s community you can contact him over there he is the life you’re living in your community almost four or five times you’re pushing videos responding to comments questions and everything right so the link is facebook.com forward slash groups

Forward slash yeah okay uh so uh what has what have you changed in your business model after uh you kind of came in contact with the Startup Frat community okay so as I told you before stand up right now uh I was looking for an I was exploring as I was exploring places i

Was also exploring for my business because I knew and I was uh firm in my thinking that you know future will be like it will be like uh digital you know beat any business eat any business so uh how first of all I would like to tell you how I came into stand-up freed you to know that that’s very interesting you know because the thing is that you know what people

Are doing right yes [Laughter] might think that you are not interested in this video so I used to regularly comment where am I still my best studios first thing and the second thing I still remember that and one of them has helped me a lot you know one was that lynchpin

Model and one is the mind-muscle no what is the mind-muscle or I’m not going to tell you to watch that video but the thing is that you know the business we have to market you know but we have to get mindset so mindset and that helped me a lot and when I started this journey six months back you know I was like you know laptops that’s it the digital space at least 10 20 percent maybe what expert working 20 percent not more than that but I’ve been expert in that and I can very fast do some of the works which I couldn’t do

Because of that mind-muscle video, you know that so that’s something it has changed me a lot through this all right guys so a lot of people are asking I am going to have you wait five-seven more minutes, uh you know while we complete our discussion a lot of people are asking I am in the travel business what would you advise

And uh somebody saying how do we do a currency exchange with Dianna saying I’m myself a travel consultant now uh Viraj is saying I just shared your link to my Facebook page thank you very much Biraj if you can put your own business link in the comments we’ll be more than happy to share it on screen for you my friend and

Let me just go through a quick one uh jyotimo is asking we’ll just come to these questions in just a second how to balance quality of travel with cost during the slowdown I’ll just hold that question for just a second and for the travel consultant so people who are asking uh you know how yeah I’m a travel consultant how do I follow you know how do I kind of replicate some of your success so I have such India as a very

Special gift for everybody towards the end but just to give perspective just to give value because uh people are uh spending time with us on a Saturday nightlife so we don’t want to hold back a lot we just want to give it upfront what are the two or three elements of the start-up right program that kind of helped you uh make the change I know you’ve touched on that a couple of times but those team points if you were to just say in a point shooter

Format what would you recommend to other people who are probably also in the travel business okay fine see uh as such now uh we prank first of all I believe no that everyone should have a mentor okay that’s the first thing why because you know because there are some things, uh I’ve so I would love to know

Foreign one thing is very simple now I follow I blindly follow a person who can help me and who is generally interested in helping me and Mr. Rajat is from I really like to thank him from the bottom of my heart you know that he has really helped me you know in this case I don’t think so they could be me

Interesting that’s the one thing that’s that is not going to happen people are not going to come okay reference it because they trust you that’s the only reason but if you want new customers if you want new people okay then definitely you have to think in some way or the other way okay and I can say the Americans are very much ahead of us okay

So mostly India is like a most of a consumer then like an innovator, okay you know we will not try to do our own innovation you know so this is a system you may have system follow me I know it’s a very new system uh sometimes it works for me sometimes it doesn’t work for me also but I’m not worried about that thing so you know because as long as I’m going to work I’m going to

Know it’s going to work sometime or the other example foreign anything it will grow fast and you know how much tall the bamboo trees are and the reason for that you know what’s the reason for that why it takes so many years not just it takes four-five years

Things they are doing the other basics if you do the basics I will definitely know that one day or the other I don’t know it might be within six months one month one year or so yeah but I know that with this model you know I’m guaranteed I have that convincing conviction with me know that it’s going to work for me and again once again thanks to Rajat for helping me with this lean Startup model

And the funnels which we are working on thank you, Sachin Ji, before I go ahead and announce the gift that Sachin Ji has for all of us, uh I’d just like to quickly uh just have uh Viraj is saying thank you, uh his Facebook link over here is facebook.com forward slash media knowledge for you he’s into digital media solutions thank you very much Viraj for your great

Comments today um we have uh give me one second we have Vidyananda I hope you got your answers and Sachin Ji has got something coming for other people who may be in the same industry who may be facing an issue that the industry is going to slow down everybody says yeah when it is said that when everybody is thinking the same thing no one is really thinking right so you can about us on a market is slow

That my industry is dead it’s easy to say right but as Sachin Ji has just said that if you look deeper you apply some of the ninja level techniques that he has applied you know then okay so for people who are into the business who would like to learn from Sachin how he did this, uh he has been giving us a lot of his time he has been coming to the 6 am club and talking to us so if you are a hangout member access to 6 am club is free for you just go around and watch

Some of the recordings are mind-numbing uh learning he has given us especially the last two or three days he has taken the time out we had asked him for 30 minutes of time he’s been happy to give us 60 minutes so he has some more time budgeted for you guys I’m just going to announce that in just a second and if you’re a consumer you want to travel with a guarantee that you’ll have you know payback against cancellation that you’ll have solid

Ground support and then end to end wherever you want to go in India from the time you get out of your doorstep till the time you come back to the doorstep if you want somebody to take a responsibility that you are with us we are responsible for you then you can uh contact Pariatac you already have the link that’s showing fb.com for slash groups and now I have a very special gift that Sachin Ji has announced if you want

A free consultation with Sachin whether it’s a business consultation even if you are in the same business even if you are uh don’t worry about things like we don’t worry about things like com competition and all of that stuff we are very open with our learning like Sachin Ji has already given away 18 80 percent of his learning and what are the techniques he used to grow his business in a down time and if you still want some more time you can have a 45 minute

Consultations totally free uh at bit dot leaf slash me consultation okay it’s bit dot lee forward slash me consultation so if you are a business owner who wants to learn how Sachin was able to scale his business in a time and get consistent six-figure play paying clients okay now one of the little things that we haven’t spoken about today because we are in a rush for time is that Sachin actually put the money that he was planning to set up for an office he chose to save

That money he went out uh took a leap of faith did not set up an office use that money to advertise his business and use an inversion funnel technique which is something that if you want to ask him you can book a free consultation with him that’s bit dot leaf slash me a consultation and if you are an individual traveler uh you have these external fears that are preventing you from travel if you have the internal fears that are preventing you from

Travel if you want to understand what should I do Sachin Ji how you know you know I would like to take my family out uh but I have these fears I cannot trust anyone I cannot it’s a safety issue if you want to get some perspectives from Sachin, uh you know he’s an expert in the travel business now he’s getting business from all over India from people that have never met him face to face that people that he had never known in the past yeah the people

Are those the kind of people that are trusting him to go all over India and send their closest family all over India because they say hey man it’s been too long we do want our kids to just take a breather you know just go outside just get some family time so if you’re a traveler or if you are a travel agency if you want to know how to travel safely how to get your guarantees how to have somebody underwrite you the guarantee or if you’re a travel agency

Do you want to understand how Sachin did that Sachin has absolutely no worries about helping out other people, uh that’s a bit dot lee forward slash me consultation bit me consultation uh free gift for everybody who’s watching this so thank you on behalf of all the viewers uh for such as time for the great learning that he has given us and for the free gift yeah so

Guess what I’m going to be doing I’m going to be asking Sachin Howard if I can get a good deal to probably go to goa in a safe fashion because last time I made a plan to go out and go with broke out over there I got very scared so I didn’t go so uh if you’re watching this, uh you know thank you for spending your time with us uh all of our viewers across YouTube and Facebook and in the hangout as well uh if you want to get a free

Consultation with such in this bit dot leaf slash my consultation and we shall see you on the other side any last words Sachin Ji for the viewers uh yes uh the last thing in the sense uh what I would like to tell if as a from a there are some people who are from traveling something like that I would like to tell you don’t lose hope you know to see it’s something like that

We have got a time although see yes it’s not going to be lasting long any excellent maybe like three months six months something like that you know but this is going to get over by some time I don’t know I cannot predict I’m not expecting that okay but the thing is that nothing like that you know there are

People so that’s one thing and uh yes again once again I am blessed to know that uh I’ve been a part of this community and I have been made a life here or maps although we are not facing to face any although there are people who can watch us uh and uh yes uh sharing knowledge is something it’s very important you know because

As you told me they are not like competition people you know yeah okay because so there are people you don’t think about everything anything else and yes Rajat Ji also mentioned that I am I don’t keep an office and all although I was feeding or planning or something like this don’t have to and a lot of my expenses are right now under control so I don’t have tension about that

Foreign awesome guys so for travelers guarantee payback against cancellations solid ground support end-to-end logistics and if you want to just uh reach out as a friend as a co-travel agency Sachin is going to talk about the

Inverted funnel the lean start-up and how you use paid to advertise once again you want to get a free consultation we are signing off bit dot lee forward slash me a consultation and Sachin sashimi let us say bye let us join our families before the food gets cold and my wife is not going to give me any food after that thank you for your time guys thank you for Sachin Ji for your time and all your learning thank you for all the viewers I look forward to seeing you in the hangout in the academy wherever we are connected otherwise we shall get together soon bye.

Hey there this is Rajat here from Startup Frat welcoming you to this video today we are not going to talk about any business techniques or technology we are going to talk about personal choices that we all make in our daily lives and we don’t understand the impact and we don’t understand how much power we have to change our future, especially financial future if you’re in the

Startup frat hangout then we are always talking about finance business how to improve how to get rich right so but today I don’t want to talk about money I want to talk about business tools techniques technologies nothing like that why is that because chances are that even if you implement all the learning in the world in terms of tools techniques technologies then there is

Still, a big risk that you may not succeed okay the big risk that you may not succeed and uh this is applicable even to our paid community members in the launch program and autopilot and all that right I just want to be very upfront there is no guarantee that you will succeed in life the world is not fair and nobody owes you nothing okay so with that happy opening

Let me quickly get back and give you little three little questions that you need to ask yourself today and why I’m telling you these questions because on a personal level this will really help you now I learned this uh watching a lot of videos from this gentleman called Jim Rohm okay he who is supposed to be a master salesperson back in the 1940s 50s and all that and he is supposed to be one of the great fathers of the, uh you know of the

Self-improvement uh industry and self-improvement movement because he used to teach all of his salespeople and everything on how to keep up the motivation how to keep up the momentum and how to stay on course to achieve their goals okay and then that that later actually gave birth to the self-improvement industry which is what we are doing here we’re just trying to improve get to a better version of

Ourselves in this community right so he said he said three things I’m just going to read out from my notes over here he said at any point in time now this is a difficult thing to uh to listen to and believe and you know a lot of you guys may actually send me nasty comments later like I sometimes get okay but just pay attention to this okay the first

The question is who are you hanging out with okay who are you hanging out with which is how do you really spend your time on a normal day okay leave aside weekends where you obviously spend a lot of time with your kids your family and all that that is great but just look at the amount of time we have in our lives and what kind of time and who do we spend it with right so who do we spend it with we spend a lot of

Our time with a cell phone and from our cell phone come a lot of calls messages etc that have no great bearing on our financial future uh it is considered normal because in our culture and society you know and relatives’ friends etc call you know you always respond and you know you know and usually when they call you is it something urgent is it something that’s going to change life for either of you the answer is no

What are you doing on the weekend let’s do this let’s do that let’s talk about covet let’s talk about the lockdown let’s talk about something else which has no real bearing and does not help you achieve your financial goals who are you hanging out with just do some time study and see who are you hanging out with even inside the office are you really spending time at your desk doing the work that you’re being paid to do or how much time do you?

Spend with your colleagues in smoking breaks tea breaks coffee breaks water cooler okay how much time do you spend how much time do you allow your immediate bosses to waste in meetings that they have with you during which there is no real agenda except the fact that they want to push uh you know to waste your time and push more responsibility for you that you probably are not being paid there are different ways to get around that but

Just do a little analysis of who are you hanging out with okay the second question he asked was what are they doing to you what are they doing to you okay now he said it in that fashion I would not ask that to myself I would not recommend you use these very words but hey what is happening to you as a result are

Are you reaching closer to your goals is your mind clearer are you focused in the mornings do you feel tired in the evenings burnt out stressed anxious you know if you have any of these feelings if you have a feeling of not being sure of your future because of all the events that are happening then the chances are not because it’s because the co-workers because the lockdown because the government right is probably because of who you are hanging out with

Okay so what your results are in life are a direct reflection of who you spend your time with okay who you spend your time with very early on in life um I changed my habits I started reading a lot more books in my free time hanging out a little less with my friends who I love I love all of them but I read a lot more books on the weekends I watched a lot more YouTube videos by the time by the way if you like to watch YouTube I do too just don’t be cheap and get YouTube

Premium so that way you don’t have the ads interrupting you in the middle and everything right so YouTube premium you pay like 170 rupees a month and you know there are no ads and every video that you watch has an overlay which means if you’re driving and the video kind of overlays on any other app so you can do other stuff while you’re sitting on the office you can do other things while the video is playing if you’re driving if a call

Comes you know gets disconnected etc the video keeps playing okay so I started spending a lot of time with people who could teach me whether it was via YouTube or through books okay I also spent a lot of money going to events that I could not afford because I wanted to see millionaires and billionaires on-stage look at them hopefully go after the seminar and shake hands with them and then realize oh my god these guys are

Humans these guys are normal there is no problem right they don’t have four eyes, yeah, I once met a guy who had his own airplane who had come in his own aircraft right, I was like dude this guy is normal I just shook hands with him like wow this guy’s like normal yeah that was a life-changing event for me okay so who are you hanging out with what are they doing to you okay my life started changing from the time I changed who I was hanging out with okay

Majority of part I still party I still go out with friends I still love my relative’s family we still go out on vacations and do all of that good stuff but a primary part of life was the life-changing decision that I’m going to spend time with different people okay the third thing was whatever you have in life today just ask is this okay a lot of people while listening to me

Videos may say hey I don’t have a major problem in life I’m living well I have a salary I have a car I have a house I have a family life is good we spend time on the weekends hanging out with friends’ family relatives whatever it is it’s a normal middle-class life there is no problem with it if this is okay then it’s okay there is no problem, okay but if you feel there could be something more if you feel that you’re

Feeling constrained whether it’s because of your job whether it’s because of your you know certified profession which could be doctor lawyer-chartered accountant whether it’s because of your brick-and-mortar business being shut down by the government again and again and again and again for no fault of yours if you feel these constraints okay then what you want to do is you want to free up some time and you want to start

Hanging out with our community in the 6 am club okay it’s the same community we have hangout people we have academy members and we have some cool stuff in the morning we do some routines in the morning like we write our goals playing some music okay we do all of this on camera you can switch on your camera you can interact okay all of this stuff if you’re a hangout member you can join us on Facebook live so you know the

This discussion room is for academy members but if you don’t have an academy subscription you can still join us on Facebook live and be a part of the discussion, we are very uh attentive on Facebook while we are talking, we keep seeing the feed and everything is okay so what I want you to do is uh if this stuff is bothering you and if you would like to hang out with different people okay and I would like you to join our 6 am club

Okay how do you join it it’s Startup Frat dot club forward slash 6 am club startupfrat.com club it runs for three weeks every month, okay and it’s free for hangout members okay so startupfry.com club we are also going to have a very special guest addressing us for a total of five days we’re going to

Have a very special guest addressing us for a total of five days I’ve been talking about our community member Sachin who changed the entire marketing model of his travel agency from a standard brick and mortar model to the demand generation model that we teach in the academy and because of this in spite of having the office totally shut down you know no employees working during the lockdown the moment the lockdown open he had a flurry of six-figure paying

Customers for his travel agency okay he would like to uh you know he’s there addressing us in the 6 am club I think tomorrow or day after onwards so if you join the 6 am club you’ll be able to interact with him if you are a part of the hangout you can join the Facebook live stream if you’re part of the academy you can join the discussion room asking questions etc, okay so that was it from my side ask yourself these three questions and if you don’t like it then blame Jim Rohm please don’t blame me okay and I’ll see you in tomorrow’s video bye.

Hey, there this is Rajat here from Startup Frat welcome to this video how are you doing I hope you enjoyed yesterday’s video I got a lot of questions comments and emails saying uh asking me a couple of doubts I just wanted to clear the doubts in this particular video okay so just put on your put out your notes pads notepads and pens and put on your seat belts okay.

So the questions were very simple why do you say that putting posts on Facebook will not get me business because I am getting business that’s awesome why do you say that putting posts on Facebook is only one step because hey I can always call them I can always messenger them I can always WhatsApp them or whatever that is also true, yeah so I’d just like to clarify all of the observations and comments okay.

So what really happens in a customer acquisition journey is something called the demand generation model okay just understand this thing demand generation model okay understanding this one model has personally made me cross a rupees and if you know my history in spite of

Having a doctor’s medical doctor’s degree and no MBA whatsoever yeah in my quest to learn sales and marketing customer behavior with regards to money uh I very soon found myself you know partnering up with a team of people to found a startup uh which was operating in three countries Philippines India and uh in silicon valley and uh my mentor at the time the CEO of the company you know he was he

Had this you know he had this understanding of how do you actually create a predictable format of getting customers, okay and the format is this the first time you ever see a product or service okay so let me just simplify that your customer is basically sitting inside a train on the window

Seat and the train is moving at 100 kilometers per hour, okay and your business is outside either on the road or in the market or on the platform where the train passes through at 100 kilometers an hour okay now you could be the best possible business in the world like a restaurant with the best possible cuisine in the world you know like a mobile phone store with the best possible offers uh

You know in the world but when the customer passes by at 100 kilometers an hour okay you will not be able to whatever you do at that particular step you will not be able to convince them to pull the chain stop the train get off the train and buy a product from you first inquire about the product then decide okay this is how much I should pay and then if the price matches yeah I think this is a good price then actually

Buy it from you regardless of how cool you are what the coolest cat and everything you are it doesn’t really matter okay so it is very difficult to get a first impression okay and then sell to the customer because the customer is on a moving train what is this moving train is the cell phone, okay and they’re constantly looking into this phone thing and this thing is always moving yeah WhatsApp always moving newer and newer

Messages coming up in the WhatsApp groups Facebook always moving boom have you has it ever happened to you that you click on a Facebook video which you find interesting it takes you to the Facebook video library you keep watching the video the second or the third video in the sequence and then it automatically reboots and it brings you back to your home screen yeah so these algorithms are built to refresh every 10 to 15 seconds in order to keep grabbing

Your attention with something new okay let me ask you this very simple question why is it that all of this information which is all the sales marketing money information is already on YouTube why is it that you are not a billionaire yet okay all the health information in the world how to lose fat how to gain muscle how to eat healthy it’s already on YouTube

Why haven’t you developed a six pack yet yeah the reason is that whenever you see anything for the first time or even probably the second time you never ever take a decision and that distance between the impression and the decision yeah I’ll make an eye over here this is a human eye, okay and this is a financial decision the distance has been growing wider and wider

Yeah because too much confusion too much content the customer is always looking into that little window which is the cell phone and everything inside that window is moving at 100 kilometres per hour you could be the coolest cat in the whole world and you will not be able to convince a customer the first time they see you okay the first time they see you you’ll not be able to convince a customer we have a lot of in our academy segment we have a lot of financial

Advisors we have a lot of real estates uh brokers and advisors we have a lot of multi-level marketing agents and they are now starting to understand this this this fund that why is it when you call a person for the first time and you ask them hey do you want to make money and they say yeah and when you go to their house and present your business plan or your mutual fund plan or your real estate investment deal why do most people say

Yeah say no that’s because there’s too much noise in the head okay that all the noise in their head is just basically you know caused by the cell phone and they keep looking into the cell phones 100 kilometers per hour is moving right so the distance between the impression and the decision is wider than ever it’s wider than ever people are not taking decisions in one meeting two meetings three meetings etc okay which brings me back to

Marketing cost the way decision taking happens is let us say the first time you meet a customer or you call a customer or they see you somewhere let us say they come to your website or they see you on Facebook you grab something called their attention okay now the attention does not mean

That there is interest okay you look at a lot of stuff on Instagram it is attention but is there interested I guess not I hope not right so Instagram, for example, is built to garner attention but does that also mean interest the answer is no there needs to be a way to convert attention into interest and the platform which could be Facebook does not take the responsibility of converting attention into interest you have to take

That responsibility as a business owner is okay and then the interest has to be converted into a desire I’m interested in it I said are you interested in making money yes can I come over to your house yes by the time you show up show your business plan whatever mutual fund they’re not interested because they have interest but they don’t have desire they have an interest they don’t have desire what happens when you show your

Product and they say well that is great that’s very interesting I want to take an I definitely interest me and I’m very desirous of doing this but let me come back to you later when I talk to my Mamaji’s son’s father-in-law because he has also done something like this I want to check with him first okay let me come back to you after three days four days seven days after I’ve done my Youtubing googling Amazoning whatever it is

They never come back to you yeah what happens is that desire has to be converted into commitment okay commitment how what is commitment is either advance payment or a full payment how do you gather commitment they have to put their money where their mouth is yeah put your money where your mouth is that is commitment okay so attention interest desire and commitment.

I didn’t I didn’t uh invent this model is invented in the 1840s in America by some guy okay so attention interest desire and commitment now what Facebook does is it reduces the cost of getting attention very simple you will buy a database for letting us say four thousand rupees and it will have let us say ten thousand records twenty thousand fifty thousand records that is four thousand rupees gone then you will pay an employee

Twenty 000 rupees a month which is about 100 rupees an hour and in about eight hours of work of or 10 hours of work which is 1000 rupees they will make 70 phone calls out of these 70 phone calls you will probably get the attention or the interest of maybe seven people okay maybe seven people so every piece of interest or inter or desire interest

Or attention is causing you that is costing you let’s say 150 rupees per 150 rupees, okay so you paid a lump sum of 4000 and then you’re paying 150 rupees every time somebody picks up the phone and says yes that would interest me, okay one in three of these appointments will actually happen because they get con they get canceled postponed whatever right so one in three of these

Appointments actually end up happening so you’re paying roughly 300 rupees only to get a person who will or actually 450 bucks only to get a person who will actually attend a meeting the cost that you spend going to meet them in your car or bike or the cost the waste of time that you have to do in order to get that meeting and the one-hour meeting that you spend in their house is all other wasted money

I won’t even get into that let us say your target income your personal target income is one lakh rupees okay so your basically rate per hour is 500 rupees you spend one hour going to their house one hour sitting in their house one hour coming back from the house you just spent 1500 rupees so what is the cost of every sales meeting is 1500 plus 450.

Okay equals roughly 2000 rupees, okay one in five of these meetings will result in a sale which means to get a sale you’re spending 10000 rupees okay now if you could somehow reduce the cost of getting attention and interest, okay this whole thing would become worthwhile for you right now if you spend 10 000 rupees selling to a customer getting them into your

Multi-level marketing scheme or whatever it is and they don’t end up working then all these 10000 rupees is a waste you can sponsor them all you want okay or if they buy a mutual fund but they spend only 5000 rupees in that mutual fund you don’t make 10 000 rupees in commission so it’s a waste of money if you’re selling a product if you’re uh if you’re a business owner let’s say you’re an architect you go to somebody’s house show them the presentation show

Them the different options and they don’t sign up with you or they sign up with you for a very small amount only tiles let me just get in one and a half lakh rupees you don’t even carry a profit of ten thousand rupees in a deal of one lakh one and a half lakhs okay so all your time in life is getting wasted right so the only thing that Facebook does it reduces the cost of your attention and interest it will say instead of 150 bucks you will

Get it from us at 50 does that mean that you will suddenly start making money no unless you have this other machinery built in you will not you still not make money so just because people you get cheaper impressions okay if you still have these people where is the biggest cost going it’s not in the database the biggest cost is having somebody paying them 20000 rupees a month which could be a social media

Manager or whatever you have paid them 20000 rupees a month to deal with all these people get you the meetings and the rest of the spends is stay the same you’re still paying instead of 10000 rupees you’ll probably be paying 9 000 rupees per customer acquisition okay so Facebook will not work for you right so what you need to do is you need to have a system which converts attention to interest

Interest to desire and desire to commitment okay you could do a lot of this manually having your own social media manager your own telecallers your own sales people or you yourself doing all of these things okay but unless you have figured out how much it costs you to acquire a customer this way and is there a better way to reduce the overall cost of doing this you will not be profitable and not only that in the lockdown they will not even allow you to

Operate what is the government saying you are a social hazard if you keep your shop open you are a social hazard okay so uh so if you’re a small business owner brick and mortar or you’re a reseller business owner like you’re a multi-level marketer mutual fund salesman real estate broker or agent and this interests you then I would like you to invite uh invite you to meet our community members Sachin who started I

Mean who had a travel agency business but in the middle of the lockdown he changed his entire business model of acquiring customers and he pretty much was able to automate a lot of it using a little secret that we teach in our academy program which is called selfie video okay selfie video now this selfie video is not the kind of selfie video that you make for Instagram hey man guess what we are doing this my travel agency please come over we don’t do that

But there is a way in which we format all of these videos and create a system where a person where these videos go out and on your behalf, they get the attention they convert it to the interest they convert to desire and then there will be a certain point when you do have to come in and the customer will definitely ask you a couple of questions before they pay your lack of peace or whatever it is right so if you would like to

Meet with Sachin and get to understand from him how it’s going to work then we’re going to have a live session with him it’s going to be free for hangout members so if you are watching this in the hangout it’s free for you then what I want you to do is go below this video and comment loop me in okay loop me in you’re going to have it in the next couple of days and you can also meet

Sachin is in our 6 a.m. club so I’ll let you know where to find him and everything but just write and loop me in and that way you know we will run a promo where you’ll have all the details of the YouTube Facebook live and everything and you’ll be able to tune in now if you’re watching this video on YouTube or anywhere else than the hangout then all the action is in the hangout okay so if you would like to join a

Hangout which is twenty thousand plus professionals club level membership free content and training then just head over to startupfrat.club/facebook and apply to join our hangout okay just apply to join our hangout and uh the membership is free right now but you know we usually charge 150 rupees a month to be in the hangout okay I’ll see you bye.